At CVS Health, everything we do is aimed at helping people on their path to better health, and digital technologies are a powerful way to achieve this. More than 86 percent of the population is connected online,
Over the past several years, we have focused on developing cutting-edge digital services and personalized capabilities, including top-rated pharmacy apps, text messaging notifications and reminders, and in-store personalized alerts and coupons. But this is only the beginning. We’re doubling our investment in digital to bring even more functionality and convenience to our customers.
To bring this vision to life, we opened the Boston Digital Innovation Lab, a hub for our rapidly growing CVS Health Digital team that will be focused on developing cutting-edge digital services and personalized capabilities across the pharmacy care spectrum. Specifically, the team will focus on mobile, personalization, multi-channel e-commerce, connected health and digital therapeutics.
The new facility, which will eventually be home to about 100 CVS Health colleagues, complements the work being done in our existing Digital Experience Center at our corporate headquarters in Woonsocket, Rhode Island. We chose a space in Boston’s Back Bay area because of the digital and health care innovation already taking place there, its reputation as an intellectual leader and its proximity to world-class medical institutions and top-notch universities and colleges.