Health is the Real Win: Attain by Aetna, A New Step in Helping Consumers Transform Their Health, Now Available
This article was written by Alan Lotvin, M.D., Executive Vice President, Chief Transformation Officer for CVS Health.
Aetna medical members now have a new personalized way to encourage healthy actions every day and achieve better health. The Attain by AetnaSM app, the first-of-its-kind health experience designed in collaboration with Apple, is now available for download in the Apple App store.
Attain is unique because it’s built for people like you and me – not elite athletes, but people who could use a nudge every now and then to take simple actions each day to lead a healthier life. Health isn’t one size fits all, and Attain provides recommendations personalized for you.
The Attain program offers daily and weekly activity goals, and then rewards you when those goals are achieved. More than just steps taken, the app tracks other activities that improve overall health and are measured by the Apple Watch, such as getting more sleep, improving nutrition and being more mindful. In a little more than three months, almost 300 Attain users in our pilot burned more than 4.3 million calories! Additionally, the app uses your health history to create tailored notifications based on clinical guidelines that help you stay on top of key health moments such as refilling prescriptions, getting preventative vaccinations like the flu shot, scheduling annual primary care visits or finding lower-cost options for lab tests when needed.
Attain was built from the ground up to protect user privacy and data. Users consent to the use of their data in Attain with a very straightforward, plain-language consent process. Information collected and used in Attain will never be used for underwriting, premium or coverage decisions. Users who change their mind can stop participating and opt-out at any time.
Achieving your best health is important. CVS Health wants to make getting personal support in health care simpler, more affordable and convenient. With tailored app notifications combined with the technology of the Apple Watch, you can receive the support you need to more easily incorporate healthy actions into your everyday life. We are truly excited to be able to share Attain more broadly.
Aetna medical members who would like to learn more can visit AttainbyAetna.com and download the app via the Apple App Store to confirm eligibility and rewards* that are available to you.
Aetna is part of the CVS Health family of companies.
For more information about CVS Health’s efforts to improve access to quality care across the nation, visit our Quality & Access information center and the CVS Health Impact Dashboard. To stay informed about the latest updates and innovations from CVS Health, register for content alerts and our bi-weekly health care newsletter.
*Not all members are eligible to earn an Apple Watch®. Download Attain and sign in to see which rewards are available to you.
- Health Care Transformation
- Quality & Access
- Strategic Imperative - Improve Health Lower Costs
- Pillar - Enhancing the Consumer Experience
- Pillar - Building Healthy Communities
- Campaign - Enhancing the Consumer Experience
- Campaign - Building Healthy Communities
- Program - Digital Health/Cloud