Be The First

Together, we can help deliver the first tobacco-free generation.

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Let’s make history together

We’re helping deliver the first generation to be tobacco-free. As the nation’s largest pharmacy innovation company, CVS Health is uniquely positioned to help people on their path to better health, which includes playing a leading role in helping people lead tobacco-free lives. That’s why, through our company and the CVS Health Foundation, we’re investing $50 million and working with the nation’s leading anti-tobacco and youth organizations to support comprehensive education, advocacy, tobacco control and healthy behavior programming to help those who smoke quit and ensure those who don’t never start.

Part of our commitment to deliver the first tobacco-free generation includes a partnership with the CVS Health Foundation, American Cancer Society® and Truth Initiative® to award grants to hundreds of U.S. colleges and universities. Our Tobacco-Free Generation Campus Initiative is part a growing movement to accelerate and expand the number of campuses that are 100 percent smoke and tobacco free.

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In addition, we have invested in tobacco-free resources for students, parents, teachers, schools and youth organizations. These tools and curricula cover topics including the dangers of tobacco, e-cigarette use, healthy behaviors, and advocacy training.

Each day, according to the Centers for Disease Control and Prevention, more than 3,200 children under the age of 18 smoke their first cigarette, with 580 who become regular, daily smokers. We have an opportunity to end this persistent epidemic, and ensure the health of 5.6 million children alive today who are at risk of becoming a tobacco statistic tomorrow.

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CVS Health is investing


over 5 years to extend our commitment to helping people lead tobacco-free lives, and move us one step closer towards a tobacco-free generation.


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We can’t do it alone

With our partners, we’re working towards contributing to a 3% decline in youth smoking rate; a 10% decline in the number of new youth smokers; and doubling the number of tobacco-free colleges and universities.

American Cancer Society
American Lung Association
Discovery Education
Tobacco Prevention Toolkit
Truth Initiative
Tobacco Free Kids
Do Something
National Urban League
Catch Global Foundation
American Academy of Family Physicians Foundation
Yale Center for Health & Learning Games
Shape America

Tobacco-free resources

Tobacco use remains the number one preventable cause of death in the United States. Explore resources that help people live tobacco-free lives.

Smoking Cessation Resources
CDC Guide for Parents of Teens
Tobacco Prevention & Cessation Resource Center
Tobacco-Free Generation Campus Initiative
Voter Views on Tobacco Use on College Campuses