Live Better™ by CVS Health brand makes on-trend ingredients more accessible to consumers
WOONSOCKET, R.I. — CVS Pharmacy today announced the roll out of more than 80 new products under the Live Better™ by CVS Health brand. The retailer also committed to ensuring all packaging in the expanded health and wellness brand be at least 80% recyclable. The assortment will span nine categories and make some of the most sought-after trends in the wellness space more accessible to consumers at a competitive price.
“We are committed to creating quality, innovative and industry-leading products that empower our customers to make self-care a part of their everyday health,” said Brenda Lord, Vice President, Store Brands, CVS Health. “Holistic wellness is a personal journey. With the unveiling of so many new Live Better product offerings, customers have access to high-quality ingredients that reflect the latest wellness trends, at a good value.”
In addition to products featuring popular and emerging ingredients such as elderberry, ashwagandha, turmeric, kelp, maca, ginseng and charcoal, many are also labeled USDA-certified organic, non-GMO project-certified, gluten-free, cruelty-free or vegan. The brand calls out unique ingredient details, and the rich back stories of how some of the products were sourced and sustainably manufactured can be read on the packaging or online.