CVS Health is proud to launch year two of Be The First, our initiative focused on anti-smoking education, tobacco-control advocacy and healthy behavior programming. The goal? Delivering the nation’s first tobacco-free generation.
Launched in March 2016, this five-year, $50 million commitment is aimed at three primary groups:
- Youth and young adults who currently smoke or are at risk of becoming regular tobacco users;
- The country’s 3 million elementary school children who, without early tobacco education, may become future tobacco users; and
- Adult smokers who expose children to secondhand smoke and tobacco use.
In the year since Be The First’s launch, CVS Health has reached nearly 5 million youths with anti-smoking programming and has helped 20 colleges and universities pursue 100 percent smoke- and tobacco-free campus policies.