Our customers have spoken, and they've told us that they prefer to purchase products that are effective but contain fewer ingredients of concern. In response, CVS Health announced that we will be removing parabens, phthalates and the most prevalent formaldehyde donors (preservative ingredients that can release formaldehyde over time) from our store brand CVS Health, Beauty 360, Essence of Beauty, and Blade product lines. We will begin rolling out products that do not contain these ingredients to our CVS Pharmacy stores in the months following the April 2017 announcement, and plan to stop shipping products that don't meet these standards to our distribution centers by the end of 2019.
Customer Feedback Helps Drive Decisions
This move is part of our journey toward more sustainable products that satisfy consumer expectations.
“We listened when customers voiced their desire for products that provide the benefits they need with fewer ingredients of concern,” said Cia Tucci, Vice President of Store Brands and Quality Assurance at CVS Health. “[Our] announcement is a natural step in the evolution of our comprehensive approach to chemical safety.”