CVS Pharmacy Pilots New CarePass Program in Boston
CVS Pharmacy customers in the greater Boston area can now enroll in CarePass, a new pilot membership rewards program designed to meet the health needs of customers wherever, whenever and however they want through a suite of in-store and online benefits.
CarePass provides members with additional benefits to the company’s popular ExtraCare Rewards Program including free delivery on most medications and purchases, 24/7 access to pharmacy care and 20% off all CVS Health brand products. Customers can join CarePass for $5 a month or $48 a year. Members will receive a monthly $10 CarePass promotional reward that can be used towards nearly all purchases in-store and online at CVS.com.
“We are committed to designing and testing innovative programs that meet our customers’ health needs whenever, wherever and however they want,” says Kevin Hourican, Executive Vice President, CVS Health and President, CVS Pharmacy. “The CarePass pilot program in Boston offers our customers an additional level of benefits and services that make it easy to save time, save money and receive access to on-demand pharmacy care.”
CarePass offers members a multitude of benefits, including:
Free delivery on most prescriptions and purchases. Free 1-2 day delivery is available to CarePass members on qualifying prescription drug orders with prescriptions delivered right to members’ mailboxes through USPS, making managing prescriptions less complicated and more convenient. Free 1-2 day delivery is also available for eligible purchases on CVS.com with no minimum order required.
Access to a 24/7 pharmacist helpline to help them save time and money while getting more access to the health care they need, whenever and wherever they need it. CarePass members can contact the helpline to speak live with a pharmacist who has secure access to their prescription history with CVS Pharmacy. The pharmacist will be able to answer questions about the customer’s medications on-demand and refer them to any additional tools, resources or services that could be helpful.
Special discounts on all CVS Health brand items. CarePass members enjoy a 20% discount on eligible CVS Health brand products in-store and online at CVS.com, which includes over-the-counter medications, vitamins and supplements, and other personal care items. The benefit is always available on the customer’s ExtraCare card and ready to use in-store or at CVS.com.
A monthly promotional reward that can be spent on nearly anything in the store or online. As an added thank you to customers who sign up for a CarePass membership, each member will also receive a monthly $10 CarePass promotional reward that can be used on many items in-store and online at CVS.com. The CarePass promo reward is automatically added to the customer’s ExtraCare card at the beginning of each monthly benefit cycle and expires at the end of the monthly benefit cycle.
To help kick-off the Boston market pilot, CVS Pharmacy will host more than 20 pop-up events featuring branded trucks and cars across the area, including at Government Center and select CVS Pharmacy locations.
To become a member and take advantage of CarePass benefits, members must have an active ExtraCare Rewards card. Customers who are not already ExtraCare members can sign up for both ExtraCare and CarePass by enrolling in-store or visiting CVS.com/carepass. Customers can enroll in CarePass at more than 350 participating locations throughout Greater Boston or online at CVS.com/carepass. And good news for customers: All the benefits of CarePass are in addition to the everyday savings of 2% back and other rewards that already come with being an ExtraCare member.
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