Trends in community pharmacy
Based on a survey of pharmacists, pharmacy technicians, and consumers, the annual Rx Report analyzes industry trends in community pharmacy, including growing patient trust and increased demand for pharmacy care, as well as key opportunities to evolve and better support pharmacy teams.
Pharmacy’s evolving role in community health care
81%
of consumers trust their local pharmacist
74%
of pharmacists want to perform more clinical services
95+%
of pharmacy colleagues believe in-person interactions are important to health outcomes
70%
of consumers prefer to interact with their pharmacist in person
The future of community pharmacy is a future that prioritizes personal interactions that are supported, not replaced, by digital tools or technology.
— 2024 Rx Report
