CVS Health Foundation and American Academy of Pediatrics Announce New Initiative to Reduce Exposure to Secondhand Smoke

CVS Health Foundation and American Academy of Pediatrics Announce New Initiative to Reduce Exposure to Secondhand Smoke
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WOONSOCKET, R.I., July 7, 2016 /PRNewswire/ -- The CVS Health Foundation today announced a new grant to the American Academy of Pediatrics (AAP) to help improve counseling by all pediatric health care providers around tobacco and exposure to secondhand smoke. The program will provide clinicians with the messages, tools and counseling protocols needed to screen for secondhand smoke exposure and better prepare them to speak with parents and families about the importance of reducing tobacco use.

While the rate of smoking among adults and youth are at all-time lows in the U.S., the ultimate goal of controlling tobacco consumption as the biggest preventable cause of disease and death requires incremental progress on many fronts, including preventing exposure to secondhand smoke, especially among children. According to the Centers for Disease Control and Prevention, nearly 41 percent of children ages 3 to 11 are exposed to secondhand smoke, which even at brief levels can be harmful to a person's health.

Pursuing a further reduction in tobacco use and nicotine addiction among young people and increasing access to smoke-free environments continues to be a priority for many Americans, as evidenced by the results of a new CVS Health/Morning Consult poll. According to the national survey of 2,001 U.S. registered voters, 86 percent feel it's important to reduce youth smoking rates. Thirty-seven percent of all respondents say they are so concerned with exposure to secondhand smoke they exclusively seek out smoke-free locations when they leave their homes.

"With an alarming number of children still being exposed to secondhand smoke every day, working with the American Academy of Pediatrics to help educate physicians and parents and help curb exposure is an important step in our efforts to help deliver the first tobacco-free generation," said Eileen Howard Boone, president of the CVS Health Foundation. "We're honored to be working with this respected organization that has demonstrated success in helping to increase education and awareness around the dangers of secondhand smoke."

To help address these alarming trends and reduce the prevalence of secondhand smoke exposure, the AAP will hold two in-person training sessions in 2016 for pediatricians and other child health clinicians, who act as the primary source of medical information for parents. A $110,000 grant from the CVS Health Foundation to AAP will cover the costs of the meetings, which will feature content produced by the AAP.

Each session will help health care professionals implement proven, easy-to-use ways to better counsel parents on the importance of quitting smoking and the use of other tobacco products and how to ensure all places where children spend time are smoke-and tobacco-free. In addition to access to in-person training sessions, participants will also be provided with easy-to-use tools, such as online resources and other content.

"Most parents who smoke know that secondhand smoke is harmful to children and other nonsmokers," said Karen Remley, MD, MBA, MPH, FAAP, CEO/Executive Director of the American Academy of Pediatrics. "The American Academy of Pediatrics is committed to equipping pediatricians with the tools they need to educate parents and help families reduce children's exposure to second hand smoke across the country. This grant through the CVS Health Foundation will help us bring our evidence-based guidance to more physicians in high-impact training sessions."

The grant to the AAP is part of Be The First, CVS Health's $50 million, five-year initiative to help deliver the nation's first tobacco-free generation. The initiative, announced in March 2016, includes education, tobacco-control advocacy and healthy behavior programming.

About the American Academy of Pediatrics

The American Academy of Pediatrics is an organization of 66,000 primary care pediatricians, pediatric medical subspecialists and pediatric surgical specialists dedicated to the health, safety and well-being of infants, children, adolescents and young adults. The AAP. For more information, visit www.aap.org and www.healthychildren.org and follow us on Twitter @AmerAcadPeds. For more information on our Julius B. Richmond center which is committed to protecting children from tobacco and secondhand smoke, visit http://www2.aap.org/richmondcenter/.

About CVS Health

CVS Health (NYSE: CVS) is a pharmacy innovation company helping people on their path to better health. Through its more than 9,600 retail pharmacies, more than 1,100 walk-in medical clinics, a leading pharmacy benefits manager with nearly 80 million plan members, a dedicated senior pharmacy care business serving more than one million patients per year, and expanding specialty pharmacy services, the Company enables people, businesses and communities to manage health in more affordable and effective ways. This unique integrated model increases access to quality care, delivers better health outcomes and lowers overall health care costs. Find more information about how CVS Health is shaping the future of health at https://www.cvshealth.com.

CONTACT:

Mary Alfieri, 401-770-9811, mary.alfieri@cvscaremark.com

SOURCE CVS Health

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CVS Health And Breathe California Announce Statewide Finalists In Student Film Contest On Youth Smoking

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Eight PSAs chosen in first statewide contest to promote a tobacco-free generation

With $100,000 contribution from CVS Health, student PSAs helping to increase awareness and reduce youth smoking in California

SACRAMENTO, Calif., Feb. 16, 2017 /PRNewswire/ -- Student filmmakers from high schools and middle schools across the state received regional honors in the third annual Anti-Tobacco Video Contest for the Public Service Announcements (PSA) produced to raise awareness of the dangers of tobacco. The contest, organized by Breathe California as part of a $100,000 grant from CVS Health, invited middle- and high-school students in Los Angeles, Sacramento, San Jose and San Francisco to submit a PSA video on their vision of the first tobacco-free generation.

Statewide winners will be announced on Saturday, February 25 in Sacramento as part of the Breathe Youth Media Awards, a unique youth choice awards program that aims to engage teens in anti-tobacco initiatives, such as rating tobacco use in popular movies, and educational opportunities around the dangers of smoking and e-cigarettes.

"The PSA videos are a great way for students to have conversations about the dangers of tobacco with their teachers and peers in their own words and to imagine what the first tobacco-free generation will look like," said Kori Titus, CEO, Breathe California of Sacramento-Emigrant Trails. "We are very grateful to CVS Health for their support and leadership in helping to deliver the first tobacco-free generation."

Of the 50 entries submitted for the contest, the following middle- and high-school level PSAs were chosen as regional finalists and have been entered into the statewide Breathe Youth Media Awards:

  • Naveet Khaira, Jasminder Mann, Jennifer Roberts; Christian Brothers High School (Sacramento)
  • Matt Grossman, Josh Davis, Ben Vechter, Gabrielle Ferraro, Vincent Seyford, Derek Gale; Rio Americano High School (Sacramento)
  • Tasneem Imbabi, Bella Simanhadi, Juliette Lopez, Anna Gorban, Kaitlyn Valdez; Gold River Discovery Center (Gold River)
  • Liron Day, Manan Chopra; Dublin High School (Dublin)
  • Sophie Azriel; Sunnyvale Middle School (Sunnyvale)
  • Carlos Martinez, Elida Hernandez, Alondra Hernandez, Marvin Segovia, Mikhael Torres, Pedro Hernandez, Juliana Rodriguez, Afram Malki, Bryant Torres, Xochill Navarro, Leslie Morales, Alondra Hernande; Robert Fulton College Preparatory School (Van Nuys)
  • Lorcan McSharp, John Lamm, Alex Kong; Northgate High School (Walnut Creek)
  • Courtney Villasenor, Donovan Toney, Savanna Soto, Samantha De Alba, Alisa Moran, Logan Torosian, Angela Wesson, Nicholas Jackson, Alondra Carrillo, Esperanza Ayon, Leslie Alonso; McKee Middle School (Bakersfield)

CVS Health's support for Breathe California affiliates is part of Be The First, the company's five-year, $50 million initiative to help deliver the first tobacco-free generation and extend the company's commitment to helping people lead tobacco-free lives. With support and funding through CVS Health and the CVS Health Foundation, Be The First supports comprehensive education, advocacy, tobacco control and healthy behavior programming delivered by a group of best-in-class partner organizations.

"Tobacco use, especially among our youth, is one of the most pressing public health issues that we face today," said Eileen Howard Boone, senior vice president of Corporate Social Responsibility and Philanthropy at CVS Health. "We're proud to support Breathe California whose mission is to promote a tobacco-free generation and we look forward to continuing our work with them to harness the passion of young people to make an impact on the issues they care about."

In addition to the PSA contest, the grant provided by CVS Health will help each of the Breathe chapters expand their youth prevention training and education programming. Throughout the state, the Breathe affiliates will work to reduce the impact of lung disease through prevention, education, advocacy and patient services, as well as help to shape policies that support a healthier and safer California. To view the winning local PSAs, please visit http://bit.ly/2lQdheJ.

For more information about Be The First and CVS Health's commitment to tobacco-free living, please visit www.cvshealth.com/bethefirst.

About CVS Health

CVS Health (NYSE: CVS) is a pharmacy innovation company helping people on their path to better health. Through its more than 9,700 retail locations, more than 1,100 walk-in medical clinics, a leading pharmacy benefits manager with nearly 90 million plan members, a dedicated senior pharmacy care business serving more than one million patients per year, expanding specialty pharmacy services, and a leading stand-alone Medicare Part D prescription drug plan, the company enables people, businesses and communities to manage health in more affordable and effective ways. This unique integrated model increases access to quality care, delivers better health outcomes and lowers overall health care costs. Find more information about how CVS Health is shaping the future of health at https://www.cvshealth.com.

Media Contact:

Mary Alfieri
CVS Health
Mary.Alfieri@CVSHealth.com
401-770-9811

SOURCE CVS Health

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CVS Health Announces Data from Smoking Cessation Outreach on One-Year Anniversary of Decision to Stop Tobacco Sales

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WOONSOCKET, R.I., February 5, 2015 – On the one-year anniversary of its decision to stop tobacco sales, CVS Health (NYSE: CVS) released new data showing that its messages about the importance of quitting smoking for good are reaching millions of Americans and that its smoking cessation program is providing personalized counseling and smoking cessation products, when appropriate, to hundreds of thousands more. This outreach reflects CVS Health’s commitment to helping people on their path to better health by becoming tobacco-free.

“One year ago, we knew that removing cigarettes and tobacco products from our stores would not be enough on its own to make a meaningful difference in the lives of our customers and patients who smoke,” said Troyen A. Brennan, M.D., M.P.H., Chief Medical Officer, CVS Health. “We believe our combined efforts of eliminating pharmacy-associated access to tobacco products, and a devoted smoking cessation program through our channels will help our patients on their path to better health.”

CVS Health’s innovative smoking cessation program combines the elements that are the most effective smoking cessation components: an assessment of the smoker’s readiness to quit, medication support, coaching and education.

“The combination of medication and coaching is powerful and can nearly double quit rates,” Brennan added. “Our 26,000 pharmacists and nurse practitioners are playing a key role in helping us implement this program.”

From the smoking cessation program launch on September 3, 2014, through December 2014, CVS pharmacists counseled more than 67,000 patients filling a first prescription for a smoking cessation drug or prescription nicotine replacement therapy (NRT) and consulted with thousands more smokers seeking advice about over-the-counter NRT products. Prescriptions for smoking cessation medications have increased by 63 percent on a monthly basis in the timeframe and visits to MinuteClinic for smoking cessation counseling were up 61 percent compared to the prior eight months.

CVS/pharmacy also offered ready access to over-the-counter NRT products that assist smokers trying to quit. Purchases of these products increased 21 percent in September through December over the previous four months. Additionally, customers picked up 2.3 million tobacco cessation brochures at CVS/pharmacy and thousands of “Last Pack” encouragement toolkits, reaching millions of additional smokers with education, information and support.

Smokers also sought out quitting support through a Smoking Cessation Hub on www.cvs.com which neared one million visits through December. Approximately 25,000 smokers completed Nicotine Dependency Quizzes during these website visits and more than 2,500 of them followed up with calls to a smoking quit line (1-844-265-4321) operated by the American Cancer Society for additional support and access to services in local communities.

“The hard work of quitting smoking is worth it because there are many health benefits,” commented Helena Foulkes, President, CVS/pharmacy. “Approximately seven in ten smokers say they want to quit and about half attempt to quit each year. But challenges still exist, including the fact that fewer than half of smokers report being advised to stop smoking. Through our continuing efforts we hope to change that.”

About CVS Health
CVS Health (NYSE: CVS) is a pharmacy innovation company helping people on their path to better health. Through our 7,800 retail pharmacies, more than 900 walk-in medical clinics, a leading pharmacy benefits manager with nearly 65 million plan members, and expanding specialty pharmacy services, we enable people, businesses and communities to manage health in more affordable, effective ways. This unique integrated model increases access to quality care, delivers better health outcomes and lowers overall health care costs. Find more information about how CVS Health is shaping the future of health at www.cvshealth.com.

Media Contacts:

Carolyn Castel

Corporate Communications
(401) 770-5717
Carolyn.Castel@CVSHealth.com

Mike DeAngelis

Corporate Communications
(401) 770-2645
mjdeangelis@cvs.com

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CVS Health Foundation Commits $5 Million to Campaign for Tobacco-Free Kids

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WOONSOCKET, R.I., Feb. 5, 2015 /PRNewswire/ --The CVS Health Foundation today announced a $5 million five-year commitment to the Campaign for Tobacco-Free Kids to launch its new "Making the Next Generation Tobacco-Free" grant program. Through the program, the CVS Health Foundation will partner with Tobacco-Free Kids to provide grants to organizations committed to implementing public health strategies to reduce youth tobacco use and exposure to secondhand smoke.

"The CVS Health Foundation is committed to helping people lead tobacco-free lives and working toward the goal of making the next generation tobacco-free," said Eileen Howard Boone, President, CVS Health Foundation. "We are proud to partner with the Campaign for Tobacco-Free Kids, the leaders in youth tobacco awareness, prevention and advocacy, through this grant program to empower youth and provide them with the resources needed to reduce tobacco use among young people."

The "Making the Next Generation Tobacco-Free" grant initiative will support programs that help to reduce youth tobacco use, especially among at-risk populations, educate the public about the problem of and solutions to youth tobacco use in local communities and increase youth engagement in tobacco prevention activities. The first grant recipients will be announced on Kick Butts Day, the Campaign for Tobacco-Free Kids' day of activism that empowers youth to stand out, speak up and mobilize their communities on youth tobacco issues, which will be held this year on March 18, 2015.

"Together with the CVS Health Foundation, we hope we can raise even more awareness of the serious problem of tobacco use that virtually always begins with youth and accelerate progress toward our shared vision of a tobacco-free generation," said Matthew L. Myers, President, Campaign for Tobacco-Free Kids. "This innovative partnership comes as we mark one year since the announcement that CVS/pharmacy locations would no longer sell tobacco products, demonstrating the ongoing commitment of CVS Health and its Foundation to continue to help people live tobacco-free."

February 5th marks the one-year anniversary of CVS Health's announcement that it would stop selling cigarettes and other tobacco products at its more than 7,800 CVS/pharmacy locations. This made CVS/pharmacy the first national pharmacy chain to take this very important step in support of the health and well-being of its patients and customers. The Campaign for Tobacco-Free Kids has publicly urged retail and pharmacy outlets to end tobacco sales and shares CVS Health's commitment to help millions of Americans quit smoking and help those who don't smoke to never start.

About the Campaign for Tobacco-Free Kids

The Campaign for Tobacco-Free Kids is a leading force in the fight to reduce tobacco use and its deadly toll in the United States and around the world. Our vision: A future free of the death and disease caused by tobacco. We work to save lives by advocating for public policies that prevent kids from smoking, help smokers quit and protect everyone from secondhand smoke.

About CVS Health
CVS Health (NYSE: CVS) is a pharmacy innovation company helping people on their path to better health. Through our 7,800 retail pharmacies, more than 900 walk-in medical clinics, a leading pharmacy benefits manager with nearly 65 million plan members, and expanding specialty pharmacy services, we enable people, businesses and communities to manage health in more affordable, effective ways. This unique integrated model increases access to quality care, delivers better health outcomes and lowers overall health care costs. Find more information about how CVS Health is shaping the future of health atwww.cvshealth.com.

CONTACT:

Erin Shields Britt
(401) 770-9237
Erin.Britt@cvscaremark.com

Peter Hamm
Campaign for Tobacco-Free Kids
202-296-5469
PHamm@TobaccoFreeKids.org

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SOURCE CVS Health Foundation

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CVS Health Foundation Announces Grant Awards to Reduce Youth Tobacco Use

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WOONSOCKET, R.I., March 18, 2015 /PRNewswire/ -- The CVS Health Foundation, a private foundation created by CVS Health (NYSE: CVS), today announced the first four grant recipients in its "Making the Next Generation Tobacco-Free" grant program a five-year, $5 million partnership with the Campaign for Tobacco-Free Kids. This announcement coincides with Kick Butts Day, the Campaign for Tobacco-Free Kids' national day of activism that empowers youth to stand out, speak up and mobilize their communities. The Campaign for Tobacco-Free Kids is a leading force in the fight to reduce tobacco use and its deadly toll in the United States and around the world.

"We're excited to celebrate Kick Butts Day by showing our commitment to helping young people lead tobacco-free lives in partnership with the Campaign for Tobacco-Free Kids," said Eileen Howard Boone, President of the CVS Health Foundation. "We are proud to support the dedicated work of these grantees who share our goal to educate young people about the dangers of tobacco in the hopes of making the next generation tobacco-free."

>Every day, more than 2,800 kids under the age of 18 nationwide try smoking for the first time, and 2.7 million high school students in the United States still smoke. Through the "Making the Next Generation Tobacco-Free" grant program, the CVS Health Foundation and Campaign for Tobacco-Free Kids aim to reduce youth tobacco use, especially among at-risk populations, educate the public about the problem of and solutions to youth tobacco use in local communities and increase youth engagement in tobacco prevention activities. The first group of 2015 grants awarded today includes:

BREATHE California of Los Angeles County, Los Angeles, CA
BREATHE California plans to reach approximately 8,000 third- to eighth-grade students throughout Los Angeles County as part of the "No to Tobacco" prevention program, which focuses on underserved populations. The program includes educational modules on lung health, the cost of tobacco, and providing youth with the confidence and skills they need to lead a tobacco-free life.

California School-Based Health Alliance, Oakland, CA
California School-Based Health Alliance will increase the capacity of school-based health centers (SBHC) to implement youth-led tobacco prevention programs and educate kids throughout California. Currently, 10.5 percent of high school students in California smoke and 21,300 kids under the age of 18 become daily smokers each year. With this grant, California School-Based Health Alliance plans to provide training for SBHC staff and reach 2,000 youth with tobacco-prevention education.

Health Promotion Council of Southeastern PA, Philadelphia, PA
Health Promotion Council of Southeastern PA plans to expand its Advocacy Institute (AI), which provides training for youth-led public health advocacy. The expansion will bring the AI into additional counties in southeastern Pennsylvania, increase membership in the AI Alumni Network and allow the council to host a Youth Leadership Summit that will train additional youth on tobacco prevention and control.

Ohio Public Health Partnership, Columbus, OH
Ohio Public Health Partnership (OPHP) plans to educate lawmakers and the public to support an increase in the Ohio tobacco tax, equalize the tax on other tobacco products and designate 12 cents of every $1.00 of the proposed tax increase for tobacco use prevention and cessation. In Ohio, 15.1 percent of high school students smoke and an additional 12,500 kids under the age of 18 become daily smokers each year. To help resolve this issue, OPHP will implement tobacco-prevention and cessation programs that target youth, pregnant women and other high-priority individuals.

"We know that most adult smokers began smoking at a very young age. Through our partnership with the CVS Health Foundation, we're one step closer to our shared mission to make the next generation tobacco-free," said Matthew L. Myers, President, Campaign for Tobacco-Free Kids. "With the support of these grants, community partners will be able to expand the tobacco prevention resources they're able to offer local youth and activate youth to reduce tobacco-use."

Last year, CVS Health announced that all CVS/pharmacy locations across the country would stop selling tobacco products and launched a smoking cessation program that has since helped more than 67,000 patients quit smoking. In addition, since the company's tobacco announcement, CVS Health has announced more than $1 million in grants to tobacco cessation organizations and launched a 5-year, $5 million partnership with the Campaign for Tobacco-Free Kids through the CVS Health Foundation.

About CVS Health
CVS Health (NYSE: CVS) is a pharmacy innovation company helping people on their path to better health. Through our 7,800 retail pharmacies, more than 900 walk-in medical clinics, a leading pharmacy benefits manager with nearly 65 million plan members, and expanding specialty pharmacy services, we enable people, businesses and communities to manage health in more affordable, effective ways. This unique integrated model increases access to quality care, delivers better health outcomes and lowers overall health care costs. Find more information about how CVS Health is shaping the future of health at www.cvshealth.com.

Media Contacts:
Erin Shields Britt, CVS Health
(401) 770-9237
Erin.Britt@cvscaremark.com

Eva Pereira, for CVS Health
(781) 559-0424
eva.pereira@rfbinder.com

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CVS Health Research Institute Study Finds Smoking Cessation Programs with Financial Incentives Increase Rates of Quitting and Staying Smoke-free

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WOONSOCKET, R.I., May 13, 2015 A new study by the CVS Health (NYSE: CVS) Research Institute and researchers at the Perelman School of Medicine at the University of Pennsylvania, published today in the New England Journal of Medicine, finds that employer-sponsored smoking cessation programs with financial incentives are associated with higher rates of quitting smoking and sustained abstinence. Findings of the study, conducted among a sample of CVS Health colleagues and their relatives and friends, helped shape an innovative smoking cessation program for CVS Health colleagues that will launch in June 2015.

“More than 50 years after the release of the first Surgeon General’s report on the harmful effects of tobacco, smoking still remains the leading cause of preventable illness and death in the U.S. While as a society, we have made significant strides in curbing rates of smoking, there is still a clear opportunity to make an even greater impact,” said Troyen A. Brennan, MD, MPH, executive vice president and Chief Medical Officer, CVS Health and a study co-author. “As we think about novel approaches to smoking cessation, these findings provide evidence that financial incentives can be a powerful motivator.”

The researchers randomly assigned approximately 2,500 CVS Health colleagues and their family and friends to one of four incentive-based smoking cessation programs or to usual care, which consisted of informational resources and free access to a behavioral-modification program and nicotine-replacement therapy. Across all of the incentive-based programs, participants were eligible for up to $800 for successfully quitting smoking but the programs differed in how incentives were accrued and disbursed. Two of the programs required participants to pay an upfront deposit of $150, which was reimbursed if participants successfully quit smoking. Overall, study participants who enrolled in any of the four incentive-based programs were nearly three times more likely to quit smoking than those who received usual care alone. In addition, although participants assigned to the groups requiring an upfront deposit were more likely to decline participation than those in the pure incentive-based programs, deposit programs led to nearly twice the rate of abstinence from smoking at six months among people who would have accepted either type of program.

“This study is one of the first to compare incentive programs that first require deposits and programs that entail pure rewards to promote healthy behaviors,” added Scott D. Halpern, MD, PhD, Assistant Professor of Medicine, Perelman School of Medicine at the University of Pennsylvania and lead author of the study. “The results are fully consistent with the behavioral theory that people are typically more motivated to avoid losses than to seek gains. Although the need to make monetary deposits deters some people from participating, deposit-requiring incentive programs can produce robust, long-term results in helping to change complex health behaviors.”

As part of CVS Health’s purpose of helping people on their path to better health, CVS Health will launch 700 Good Reasons, an innovative smoking cessation program for its colleagues who smoke or use tobacco of any kind. Set to launch next month, the program was developed based on key learnings and insights gained from this new research in order to create an incentive program that would both encourage participation and result in sustained success in quitting smoking. Program participants are required to pay a $50 deposit and can earn up to $700 as well as a refund of their full deposit if they commit to quit and are successful. The financial incentives will be paid to participating employees who test tobacco-free at six and 12 months. In addition, those enrolled will also be encouraged to participate in CVS/minuteclinic’s Start to Stop® smoking cessation program which offers a personalized quit plan, nicotine replacement therapy and support to help stay on track.

“Last year, we made a commitment as a company to be tobacco-free as we strive to fulfill our purpose of helping people on their path to better health and that includes our colleagues,” said Lisa Bisaccia, executive vice president and Chief Human Resources Officer, CVS Health. “The research we conducted with the University of Pennsylvania provided us with important information about what can motivate and help our colleagues stop smoking. We are excited to offer this innovative program to our colleagues who want to quit smoking as we foster a healthy workplace and workforce.”

CVS Health stopped selling tobacco products in all CVS/pharmacy locations in September 2014 to support the health and well-being of its patients and customers.

The CVS Health Research Institute is focused on contributing to the body of scientific knowledge related to pharmacy and health care through research collaborations with external academic institutions, participation in federally-funded research, analysis and sharing of CVS Health data sources and coordination of pilot programs and initiatives. CVS Health Research Institute findings support a continuous quality improvement environment, which encourages product innovation and development to benefit CVS Health patients, clients and their members.

The study was also supported by a grant from the National Cancer Institute (CA159932) and a grant from the National Institute on Aging (AG036592).

For more detail on the data, please visit the following link: http://www.nejm.org/doi/full/10.1056/NEJMoa1414293

About CVS Health

CVS Health (NYSE: CVS) is a pharmacy innovation company helping people on their path to better health. Through its 7,800 retail drugstores, nearly 1,000 walk-in medical clinics, a leading pharmacy benefits manager with more than 70 million plan members, and expanding specialty pharmacy services, the Company enables people, businesses and communities to manage health in more affordable, effective ways. This unique integrated model increases access to quality care, delivers better health outcomes and lowers overall health care costs. Find more information about how CVS Health is shaping the future of health at www.cvshealth.com.

Media Contact

Christine Cramer
CVS Health
(401) 770-3317
christine.cramer@cvscaremark.com

Christina Beckerman
CVS Health
(401) 770-8868
christina.beckerman@cvscaremark.com

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CVS Health Marks First Anniversary of Tobacco Removal With New Data on Decision’s Impact, Extends Commitment to Creating Tobacco-Free Generation

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New Data Shows Reduction in Cigarette Purchases Across All Retailers

CVS Health and its Foundation Announce School-based Tobacco-prevention Program

WOONSOCKET, R.I., Sept. 3, 2015 – CVS Health (NYSE: CVS) today marked the first anniversary of ending tobacco sales at CVS/pharmacy by releasing new data showing a measurable reduction in cigarette purchases over the past year. The company also announced it is renewing its commitment to creating a tobacco-free generation through a joint initiative between CVS Health, its Foundation and Scholastic to launch a school-based tobacco-prevention program.

“One year ago, we stopped selling tobacco products because it conflicted with our purpose of helping people on their path to better health,” said Troyen A. Brennan, M.D., M.P.H., Chief Medical Officer, CVS Health. “Today, we are excited to release new data demonstrating the positive impact our decision has had on public health overall as shown by a measurable decrease in the number of cigarette purchases across all retailers.”

The study, conducted by the CVS Health Research Institute, evaluated cigarette pack purchases at drug, food, big box, dollar, convenience and gas station retailers in the eight months after CVS/pharmacy stopped selling tobacco products. The study found an additional one percent reduction in cigarette pack sales in states where CVS/pharmacy had a 15 percent or greater share of the retail pharmacy market, compared to states with no CVS/pharmacy stores. Over the same eight-month period, the average smoker in these states purchased five fewer cigarette packs and, in total, approximately 95 million fewer packs were sold.

Further bolstering the impact of CVS/pharmacy’s tobacco removal, the CVS Health Research Institute study showed a four percent increase in nicotine patch purchases in the states with a CVS/pharmacy market share of 15 percent of more, in the period immediately following the end of tobacco sales. This indicates that there was also a positive effect on attempts to quit smoking.

“We know that more than two-thirds of smokers want to quit – and that half of smokers try to quit each year. We also know that cigarette purchases are often spontaneous. And so we reasoned that removing a convenient location to buy cigarettes could decrease overall tobacco use,” Brennan said. “This new data demonstrates that CVS Health’s decision to stop selling tobacco did indeed have a real public health impact.”

The impact of CVS Health’s tobacco cessation efforts can also be measured in the reach of its pharmacists and nurse practitioners, who have worked to support customers’ efforts to quit smoking. Since September 3, 2014, the average number of MinuteClinic “Start to Stop” smoking cessation visits conducted per month nearly doubled. CVS pharmacists counseled more than 260,000 patients about smoking cessation and filled nearly 600,000 Nicotine Replacement Therapy (NRT) prescriptions. The company also distributed millions of smoking cessation informational brochures and hundreds of thousands of “Last Pack” toolkits, and educated more than one million people via its Online Cessation Hub on CVS.com.

In the year since removing tobacco products, CVS Health also made a significant commitment to philanthropic giving and strategic partnerships, pledging more than $1 million in corporate grants to tobacco cessation and prevention programs. CVS Health and its Foundation also built on partnerships with organizations leading the fight against tobacco and supporting those living with its health consequences including Campaign for Tobacco-Free Kids, Stand Up To Cancer, and American Lung Association’s LUNGFORCE.

In celebration of the past year’s success, CVS Health has made new commitments to further its impact in the coming years. Today, CVS Health and its Foundation also announced a strategic initiative with Scholastic, the global children’s publishing, education and media company, to introduce a new, school-based program aimed at preventing youth smoking and teaching children about the health consequences of tobacco use.

“Over the last year, CVS Health has created partnerships with community organizations across the country that are dedicated to helping people quit smoking and communicating the importance of never starting tobacco use,” said Eileen Howard Boone, Senior Vice President, Corporate Social Responsibility and Philanthropy, CVS Health and President, CVS Health Foundation. “Today, we are proud to mark our one-year anniversary by building on our commitment to be a meaningful part of the effort to make the next generation tobacco-free. By partnering with an expert in education to launch this new program, we will reach millions of kids across the country with critical tobacco-prevention education.”

The program will reach nearly three million children in grades three, four and five when it begins this fall, with a second component offered in some pilot markets for young adults in grades six and seven to be introduced in early 2016. It will include classroom resources for teachers and students as well as take-home components that give parents the opportunity to talk to their children about smoking. The middle school component will include a student engagement program, with the chance to receive incentives such as scholarships and youth-focused community training.

About CVS Health

CVS Health is a pharmacy innovation company helping people on their path to better health. Through its 7,800 retail pharmacies, nearly 1,000 walk-in medical clinics, a leading pharmacy benefits manager with more than 70 million plan members, and expanding specialty pharmacy services, the company enables people, businesses and communities to manage health in more affordable, effective ways. This unique integrated model increases access to quality care, delivers better health outcomes and lowers overall health care costs. Find more information about how CVS Health is shaping the future of health at www.cvshealth.com.

Media Contacts:

Erin Shields Britt
(401) 770-9237
Erin.Britt@CVSHealth.com

Carolyn Castel
(401) 770-5717
Carolyn.Castel@CVSHealth.com

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Here’s Why Quitting Should Be Your New Year’s Resolution

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DoSomething.org and CVS Health team up with hip-hop duo Kalin and Myles to encourage young people to create and share handmade cards encouraging smokers to quit

NEW YORK, NY – January 7, 2016– Tobacco use is the leading cause of preventable disease and death in the United States1 and each year, over 68 percent of smokers want to quit2. The more support and resources someone has, the more likely they are to successfully quit smoking.3

That’s why DoSomething.org, one of the largest organizations for young people and social change, and CVS Health, America’s leading pharmacy company, have teamed up for Quitters Always Win, a national campaign that asks young people to create heartfelt, handmade cards to encourage family, friends and neighbors who smoke to quit as their New Year’s Resolution.

Because quitting smoking is one of the most common New Year’s resolutions that people attempt to make, and often fail at, Quitters Always Win attempts to provide the extra encouragement and resources that people need to accomplish their goal.

Young people can sign up at DoSomething.org/winner and will receive resources they can include in their card. Young people who sign up and upload a photo of their card will have the chance to win a $5,000 scholarship.

“This campaign is a great way to start the year off right and help people achieve their New Year’s resolution to quit smoking,” said Naomi Hirabayashi, Chief Marketing Officer at DoSomething.org. “Young people love crafting and care about the health of their loved ones. Quitters Always Win gives people who want to quit the extra support they need to help them successfully quit smoking.”

Hip-hop duo Kalin and Myles recorded a public service announcement to encourage their fan base, the KAMFAM, and young people across the country to join the campaign. The duo recently released their self-titled full-length debut album via Republic Records to all digital retailers. Upon release, the album vaulted to the Top 10 of the iTunes Overall Top Albums Chart.

”We’re so excited about this partnership with DoSomething.org to extend our commitment to help people lead tobacco-free lives and reach young people with tobacco-free messaging in unique and relevant ways,” said Eileen Howard Boone, Senior Vice President, Corporate Social Responsibility & Philanthropy, CVS Health. “We know that 7 out of 10 people want to quit smoking, and support from friends and family is one of the most important factors in being successful.”

In 2014, CVS Health became the first, and remains the only, national retail pharmacy to eliminate the sale of cigarettes and tobacco products from its stores.

For more information about Quitters Always Win, visit DoSomething.org/winner.

To view the PSA, visit: https://youtu.be/uhcXGfMyeHA

About DoSomething.org

DoSomething.org makes the world suck less. One of the largest global orgs for young people and social change, our 4.7 million members tackle campaigns that impact every cause, from poverty to violence to the environment to literally everything else. Any cause, anytime, anywhere.*mic drop

About CVS Health

CVS Health is a pharmacy innovation company helping people on their path to better health. Through its more than 9,500 retail pharmacies, more than 1,100 walk-in medical clinics, a leading pharmacy benefits manager with more than 70 million plan members, a dedicated senior pharmacy care business serving more than one million patients per year, and expanding specialty pharmacy services, the Company enables people, businesses and communities to manage health in more affordable, effective ways. This unique integrated model increases access to quality care, delivers better health outcomes and lowers overall health care costs. Find more information about how CVS Health is shaping the future of health at https://www.cvshealth.com.

[1] The Health Consequences of Smoking—50 Years of Progress: A Report of the Surgeon General.’

[2] Smoking cessation among self-quitters’

[3] Strategies to Help a Smoker Who is Struggling to Quit”,

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CVS Health Foundation Announces Second Round of Grants in Partnership with Campaign for Tobacco-Free Kids

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WOONSOCKET, R.I., March 16, 2016 /PRNewswire/ --The CVS Health Foundation, a private foundation created by CVS Health (NYSE: CVS), today announced the second round of grants awarded in partnership with the Campaign for Tobacco-Free Kids through the "Making the Next Generation Tobacco-Free" grant program. The new grants are part of Be The First, CVS Health's $50 million, five-year initiative to help deliver the nation's first tobacco-free generation, and extend the company's commitment to help people lead tobacco-free lives.

#BeTheFirst tobacco-free generation

The announcement of a new group of grantees coincides with Kick Butts Day, the Campaign for Tobacco Free Kids' national day of activism that empowers youth to stand out, speak up and mobilize their communities in fighting tobacco use. In partnership with Campaign for Tobacco-Free Kids, CVS Health Foundation has committed $5 million in grants over five years to nonprofit organizations that are committed to educating young people about the dangers of tobacco.

"In just one year, we've seen great progress from our grantees awarded through our partnership with the Campaign for Tobacco-Free Kids," said Eileen Howard Boone, President of the CVS Health Foundation. "We're proud to provide support to organizations that are helping to empower youth to speak out on tobacco issues in their communities. By working together, we can help deliver the first tobacco-free generation."

While youth smoking has fallen to record lows, youth use of some tobacco products, especially electronic cigarettes, is on the rise. Additional support and resources can accelerate progress and help end tobacco use among America's youth. Together, CVS Health Foundation and Campaign for Tobacco-Free Kids aim to reduce youth tobacco use, especially among at-risk populations, increase youth engagement in tobacco prevention activities, and educate the public about the problem of and solutions to youth tobacco use in local communities.

"We know that 95 percent of adult smokers start smoking before age 21. As a result of the grants offered through the CVS Health Foundation, our community partners are able to expand tobacco prevention resources and encourage youth that don't use tobacco to ever start," saidMatthew L. Myers, President, Campaign for Tobacco-Free Kids. "We share a very important goal with the CVS Health Foundation making the next generation tobacco-free and are very thankful for their continued support."

To continue its support of tobacco-free living and move one step closer to the first tobacco-free generation, the CVS Health Foundation today announced seven new grantees, which include:

  • Southeastern (Connecticut) Regional Action Council, in support of training high school youth to administer a statewide education program to elementary and middle school youth
  • New Jersey Global Advisors on Smokefree Policy, in support of expanding its reach to serve more communities
  • Southwest Louisiana Area Health Education Center, in support of addressing youth tobacco use through a musician mentorship program
  • North Carolina Alliance for Health, in support of building a network of trained youth and adult leaders who actively support efforts to reduce the impact of tobacco use
  • National Association of School Nurses, in support of a program that will educate at-risk youth and their families in low-income communities on the risks of e-cigarettes
  • Arizona UMOM New Day Centers, in support of a teen activity program that will provide intervention programming and interactive workshops
  • Rhode Island Mentoring Partnership, in support of integrating tobacco prevention training and activities into existing direct service mentoring programs for elementary and middle school aged youth

In March 2015, the CVS Health Foundation announced its first round of grantees to be awarded through the Campaign for Tobacco-Free Kids grant program. Key accomplishments from the first six months of funding include:

BREATHE California of Los Angeles County conducted 32 tobacco prevention workshops in 32 schools, reaching a total of 1,942 youth. Activities included administering pre- and post- tests to students participating in the program to assess their knowledge of tobacco. Following the curriculum, 72 percent of participants were able to identify three ways that tobacco is harmful to the body, 76 percent of participants were able to identify three ways to reduce the harm that comes from smoking and 62 percent of participants spoke with their family and friends about the dangers of smoking.

The California School-Based Health Alliance (Oakland, CA) selected five School-Based Health Centers to participate in a tobacco peer education learning collaborative, which included how to conduct student-led community needs assessments, how to create impactful school-wide events and an overview of tobacco education resources including the Kick Butts Day website. All grantees will be participating in monthly webinars on positive youth development, emerging trends in tobacco, and project updates.

The Health Promotion Council of Southeastern PA (Philadelphia, PA) expanded its Advocacy Institute, whichassembled a group of youth advocates to create and launch the #RealTalkTobacco's #PHILLY1st campaign which is working together to make Philadelphia the first city with a zero percent youth smoking rate.

Ohio Public Health Partnership (Columbus, OH) executed an intense marketing campaign in partnership with Tobacco-Free Kids Ohio to highlight the current state of youth tobacco use and nicotine addiction. As a result, awareness among youth in Ohio has increased. In addition, a social studies-based curriculum is being promoted in several counties and has been adopted by two large middle schools in Medina County.

Last week, CVS Health announced Be The First, a five-year, $50 million initiative to help deliver the first tobacco-free generation and extend the company's commitment to helping people lead tobacco-free lives. With support and funding through CVS Health and the CVS Health Foundation, Be The First supports comprehensive education, advocacy, tobacco control and healthy behavior programming delivered by a group of national partner organizations. For more information about Be The First and CVS Health's broader commitment to tobacco-free living, please visit www.cvshealth.com/be-the-first.

About CVS Health

CVS Health is a pharmacy innovation company helping people on their path to better health. Through its approximately 9,600 retail pharmacies, more than 1,100 walk-in medical clinics, a leading pharmacy benefits manager with more than 75 million plan members, a dedicated senior pharmacy care business serving more than one million patients per year, and expanding specialty pharmacy services, the Company enables people, businesses and communities to manage health in more affordable and effective ways. This unique integrated model increases access to quality care, delivers better health outcomes and lowers overall health care costs. Find more information about how CVS Health is shaping the future of health at https://www.cvshealth.com.

CONTACT:

Mary Alfieri, mary.alfieri@cvscaremark.com, 401-770-9811

Photo - http://photos.prnewswire.com/prnh/20160315/344513-INFO
Logo - http://photos.prnewswire.com/prnh/20150204/173626LOGO

SOURCE CVS Health Foundation

The CVS Health Foundation announced the second round of grants in partnership with the Campaign for Tobacco-Free Kids
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American Cancer Society and CVS Health Foundation Award Grants to Help 20 Colleges and Universities Go Tobacco-Free in Largest Initiative of Its Kind

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ATLANTA, Nov. 14, 2016 /PRNewswire/ -- The American Cancer Society and the CVS Health Foundation today awarded grants to 20 U.S. colleges and universities as part of their Tobacco-Free Generation Campus Initiative (TFGCI), a $3.6 million multi-year program intended to accelerate and expand the adoption and implementation of 100 percent smoke- and tobacco-free campus policies. The announcement coincides this week with the American Cancer Society Great American Smokeout.

The Tobacco-Free Generation Campus Initiative is part of Be The First, CVS Health's five-year, $50 million initiative that supports education, advocacy, tobacco control, and healthy behavior programming to help deliver the nation's first tobacco-free generation. CVS Health has set actionable and measurable goals for Be The First, including a doubling of the number of tobacco-free college and university campuses in the United States.

"With our partners at CVS Health, we are excited to support the efforts of many dedicated students, faculty and staff to make their campuses smoke- and tobacco-free using proven strategies that will also reduce tobacco use among students," said Gary M. Reedy, Chief Executive Officer for the American Cancer Society. "To be successful in creating a tobacco-free generation, it is important that we prevent and eliminate lethal and addictive tobacco use among college students."

The American Cancer Society Great American Smokeout will take place on Thursday, November 17. The annual intervention effort encourages smokers to quit for a day, quit for good, or make a plan to quit, and raises awareness around the many tools and resources they can use to help them quit.

Grant Recipients from Coast to Coast

Over the next three years, the Tobacco-Free Generation Campus Initiative will award grants to a total of 125 colleges and universities throughout the U.S. with the greatest need for stronger tobacco prevention and control. The grants will help schools successfully advocate for, adopt and implement 100 percent smoke- and tobacco-free campus policies. Campuses will also receive technical assistance and resources to support their efforts with education, communications, cessation, and evaluation.

The University of Pennsylvania is one of the first 20 grant recipients, and is working towards becoming the first Ivy League institution to adopt a 100 percent tobacco-free campus policy.

"We are grateful to be among the recipients of the American Cancer Society/CVS Health Foundation tobacco control grant as it recognizes and supports Penn's commitment to a tobacco-free campus," said Penn President Amy Gutmann. "Under the leadership of Penn pulmonologist Frank Leone, we have developed an innovative, interdisciplinary approach to smoking cessation that has yielded unprecedented success in just two years. Frank Leone and his colleagues understand the complexity of the problem of tobacco dependence and the need to take a long-term view to change tobacco behaviors. This generous grant will greatly aid the University's ongoing efforts to effectively address this major public health epidemic."

Other grant recipients include: Bowling Green State University (Ohio), California State University San Marcos, Davenport University (Mich.), East Carolina University (N.C.), El Paso Community College (Texas), Indiana University Bloomington, Lenoir-Rhyne University (N.C.), Merritt College (Calif.), Montclair State University (N.J.), Oakland University (Mich.), Penn State University (Pa.), Piedmont Community College (N.C.), Saint Mary's College of California, Springfield College (Mass.), St. Xavier University (Ill.), Texas Christian University, Texas A&M University - Corpus Christi, University of Cincinnati Blue Ash College (Ohio) and University of Michigan.

Public Support for Tobacco Control on Campus

TFGCI grants are intended to address a critical, unmet need by supporting efforts to advocate for, establish and institute smoke- and tobacco-free campus policies. The U.S. Department of Education reports there are approximately 4,700 institutions of higher education in the United States. According to the Americans for Nonsmokers' Rights Foundation, only 1,427 campuses are 100-percent smoke- and tobacco-free. That reflects major progress over earlier years, but much remains to be done.

According to a new national Morning Consult poll of 2,202 registered voters commissioned by CVS Health on October 12-18 2016, there is strong public support for addressing the continued impact of tobacco use on college and university campuses. Among the key poll findings:

  • Seventy-six-percent of Americans think youth smoking and/or tobacco use is a problem. Similarly, 69% of Americans think college student smoking and/or tobacco use is a problem.
  • More than half of Americans (56%) think the number of tobacco-free campuses is too low. This is similar among U.S. college students where the combined percentage is 54 percent.
  • Three-quarters (75%) of Americans support policies that prohibit smoking and other tobacco use on college campuses.
  • Fifty-two percent of Americans think whether or not a campus is tobacco-free is an important consideration when applying to, and potentially attending, a college/university, ranking behind academic quality (86%) and quality of housing (79%), but ahead of how competitive athletic teams are (38%).

"We're at a critical moment in our nation's efforts to end the epidemic of smoking and tobacco use, and expanding the number of tobacco-free college and university campuses is an important step in our efforts," said Troyen A. Brennan, M.D., M.P.H., and Chief Medical Officer for CVS Health. "We're confident our strategy will drive a significant decline in the number of new college-age smokers, and contribute to the progress being made where a tobacco-free generation in the U.S. seems possible."

Accepting Applications for New Grants

In partnership with the CVS Health Foundation, the American Cancer Society will begin accepting online applications for the next round of Tobacco-Free Generation Initiative (TFGCI) grants. The fall grant cycle will run through February 28, 2017 with the names of grant recipients to be announced in May 2017.

In addition to grants, colleges and universities will receive technical assistance throughout the tobacco-free policy planning and implementation process. Technical assistance will be provided through webinars, online resources and limited one-on-one consultations.

To learn more about the Tobacco-Free Generation Campus Initiative (TFGCI), U.S. colleges and universities are encouraged to visit www.CVSHealth.com/tobaccofreecampus. To apply for a TFGCI grant, visit www.cancer.org/tfgci.

About The American Cancer Society

The American Cancer Society is a global grassroots force of 2 million volunteers saving lives in every community. As the largest voluntary health organization, the Society's efforts have contributed to a 23 percent decline in cancer death rates in the U.S. since 1991, and a 50 percent drop in smoking rates. We're finding cures as the nation's largest private, not-for-profit investor in cancer research, ensuring people facing cancer have the help they need and continuing the fight for access to quality health care, lifesaving screenings and more. For more information, to get help, or to join the fight, call us anytime, day or night, at (800) 227-2345 or visit cancer.org.

About the CVS Health Foundation

The CVS Health Foundation is a private charitable organization created by CVS Health (NYSE:CVS) that works to build healthier communities, enabling people of all ages to lead healthy, productive lives. The Foundation provides strategic investments to nonprofit partners throughout the U.S. who help increase community-based access to health care for underserved populations, create innovative approaches to chronic disease management and provide tobacco cessation and youth prevention programming. We also invest in scholarship programs that open the pathways to careers in pharmacy to support the academic aspirations of the best and brightest talent in the industry. Our philanthropy also extends to supporting our colleagues' spirit of volunteerism through Volunteer Challenge grants to nonprofits where they donate their time and fundraising efforts. To learn more about the CVS Health Foundation and its giving, visit www.cvshealth.com/social-responsibility.

FOR MORE INFORMATION, CONTACT:

American Cancer Society: Charaighn Sesock, 559.972.4877, charaighn.sesock@cancer.org
CVS Health: Joe Goode, 401.770.9820, jlgoode@cvs.com

3 in 4 Americans support tobacco-free policies on campus.

Smart campuses quit. #BeTheFirst

Tobacco free tastes better. #BeTheFirst

Clearing the air: tobacco use on campus infographic.

SOURCE CVS Health

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