CVS Pharmacy Unveils New Beauty Aisles Reflecting Significant Progress in Commitment to Transparency and New Standards for Beauty Imagery

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Nearly 70 percent of Beauty imagery in CVS Pharmacy locations nationwide will be CVS Beauty Mark compliant1

Key national brand partners including Neutrogena, COVERGIRL, Olay and Revlon embrace unaltered beauty for new 2019 Campaigns

WOONSOCKET, R.I., Jan. 24, 2019 /PRNewswire/ -- CVS Pharmacy, the retail division of CVS Health (NYSE: CVS), today announced significant progress toward the goal of full transparency for all of its beauty imagery by the end of 2020 and its efforts to create new industry standards for post-production alterations of beauty imagery. Just one year after the Company made the commitment to create new standards for post-production alterations of beauty imagery, nearly 70 percent of beauty imagery in CVS Pharmacy locations nationwide will be CVS Beauty Mark compliant.

Original Image with CVS Beauty Mark

First announced in January 2018, the CVS Beauty Mark initiative was introduced to lead positive change around transparency in beauty in order to educate customers on the difference between authentic and digitally altered imagery.

At an event at the CVS Pharmacy in Times Square today, the Company revealed the first look at its updated beauty aisles and celebrated the leadership of the brand partners that joined in the effort over the past year to strive for transparency for beauty imagery. CVS Executives were joined by key brand partner executives at the event and by COVERGIRL Ayesha Curry, who appears digitally unaltered in a campaign image for COVERGIRL Outlast Lipstick. Additionally, Neutrogena Brand Ambassador, Kerry Washington, and Revlon Brand Ambassador, Ashley Graham, as well as other influential brand ambassadors also appear digitally unaltered in their images as part of their respective new campaigns.

"As a purpose-led health care company as well as the second largest beauty retailer in the country, we want the millions of customers that visit CVS Pharmacy locations each day to see a more authentic and diverse representation of beauty," said Kevin Hourican, president of CVS Pharmacy. "We applaud the brand partners that truly embraced this initiative and helped us in taking significant steps forward in our effort to change an industry standard that has an impact on the health and self-esteem of our mutual customers."

Brand partners throughout the beauty industry that have made the commitment to work together to reach the goal of full beauty imagery transparency by the end of 2020 include Neutrogena, COVERGIRL, Revlon, Olay, Almay, Aveeno, Rimmel, JOAH, L'Oreal, Maybelline, Unilever, Burt's Bees and Physician's Formula.

In addition to the beauty imagery in CVS Pharmacy locations, all beauty imagery, including brand partner imagery, used on www.CVS.com, and in all marketing to customers, including on social media and for external advertising and promotions, reflects the CVS Beauty Mark commitment. These channels reach more than 100 million consumers each year. In addition, CVS Pharmacy has instituted a contractual requirement for all of its beauty influencer partners to create and share only imagery that has not been digitally altered and does not use social filters.

"From TV to social media to walking retail aisles searching for a beauty product, Americans, particularly young women, are influenced by media portraying an unrealistic representation of beauty, leading to negative feelings about their own appearance," said Dr. Tochi Iroku-Malize, a practicing family physician in Bay Shore, New York, and member of the American Academy of Family Physicians Board of Directors. "Research shows that exposure to altered media is linked to poor self-image, and that dissatisfaction can lead to critical health concerns. Working to reduce altered imagery from beauty campaigns and addressing this issue at the point of purchase is a great first step to improve how young people feel about their appearance."

CVS Pharmacy is proud to support Girls Inc. in their mission to help all girls become strong, smart and bold in celebration of the CVS Beauty Mark initiative. During select weeks in February, with the purchase of select Johnson & Johnson, Procter & Gamble and L'Oreal beauty products, a $1 donation will be made to Girls Inc., up to $300,000 collectively for the entire promotion period. Learn complete promotion details, including offer periods and participating products at www.cvs.com/beautymark.

"The mission of Girls Inc. is to inspire all girls to be strong, smart and bold. Foundational to this work is ensuring girls have the skills and knowledge to critically analyze the messages and images they receive daily and reinforcing the importance of valuing their whole selves. The commitment CVS Pharmacy has made through the Beauty Mark initiative aligns perfectly to our mission and sends a powerfully positive message to girls that beauty comes in all forms and is a reflection of every part of who they are and what makes them unique," said Judy Vredenburgh, Girls Inc., president and CEO.

CVS Pharmacy also partnered with lifestyle experts Sara and Erin Foster to create a limited-edition t-shirt that celebrates unaltered imagery and the CVS Beauty Mark. The Sara & Erin x CVS "Sans Retouching" t-shirt will be available for purchase on www.cvs.com/beautymark beginning January 24, 2019 with 100% of the proceeds also supporting Girls Inc.

To raise awareness about the CVS Beauty Mark and the importance of a more authentic and transparent beauty imagery standard, CVS Pharmacy is encouraging consumers to post an unfiltered and unaltered picture of themselves on their social media channels with the hashtag #beautyunaltered.

CVS Health has previously made significant changes in its retail stores with the health of its customers in mind, such as ending the sale of tobacco products, delivering healthier food options throughout CVS Pharmacy stores and committing to remove parabens, phthalates and the most prevalent formaldehyde donors from our store brand beauty and personal care items by the end of this year.

To learn more about CVS Pharmacy's beauty imagery initiative, visit www.cvshealth.com/beautymark.

About CVS Pharmacy:

CVS Pharmacy, the retail division of CVS Health (NYSE: CVS), is America's leading retail pharmacy with over 9,800 locations. It is the first national pharmacy to end the sale of tobacco and the first pharmacy in the nation to receive the Community Pharmacy accreditation from URAC, the leading health care accreditation organization that establishes quality standards for the health care industry. CVS Pharmacy is reinventing pharmacy to help people on their path to better health by providing the most accessible and personalized expertise, both in its stores and online at CVS.com. General information about CVS Pharmacy is available at http://www.cvshealth.com.

1 Beauty Mark compliant means that all beauty imagery either features the CVS Beauty Mark watermark, highlighting that it has not been materially altered, or the image is clearly labeled "digitally altered."

Media Contact:

Erin Pensa/CVS Pharmacy/401.770.4786/erin.pensa@cvshealth.com

Kerry Washington in a Neutrogena Ad Featuring the CVS Beauty Mark

Digitally Altered Image

 

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Black Friday Shoppers Will Discover Huge Deals on Holiday Gifts and Everyday Essentials at CVS/pharmacy

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WOONSOCKET, R.I., Nov. 25, 2014 /PRNewswire/ -- CVS/pharmacy is helping customers save big this Black Friday, with great deals and rewards on holiday gifts and essentials, both in-store and online. The special three day circular found in local newspapers will include a 30% off shopping pass that will be valid from November 27-29. Customers can use the pass for additional savings on the featured Black Friday ExtraCare discounts on health and beauty products, popular toys, electronics and premium chocolates, as well as holiday essentials like tree trimmings and cards. Online shoppers can use coupon code FRIDAY30 to receive 30% off regular/non-sale priced items and can also find deals up to 55% off online throughout Black Friday.

"Shopping during the holidays is one of the most exciting and also stressful seasonal traditions for many Americans, so it is important for us to offer a diverse selection of gift options at outstanding prices to help simplify our customer's lives and offer them great values at remarkable convenience," said Judy Sansone, Senior Vice President of Merchandising for CVS/pharmacy. "This year in particular, we are rewarding our ExtraCare members in the store, on CVS.com and through our CVS Mobile app with even more savings and deals helping our most loyal shoppers save the way they prefer."

Some of the diverse gift selections customers will find on sale on Black Friday include designer purse sized perfumes by Marc Jacobs and Burberry for $9.98, a Jawbone fitness band for $99.99 and a variety of special holiday chocolates, making CVS/pharmacy the retailer with the perfect gift for anyone on your list.

Hot deals starting November 27

  • Toys: Buy-One-Get-One-Free deals will be available on select seasonal toys from popular brands such as Disney's Frozen and Teenage Mutant Ninja Turtles. Shoppers can also snag discounts on the fun-for-all-ages Rolling Stone Electronic Keyboard ($12.88), Crayola Sketcher Project Jr. ($5.00) and the Black Spider Wireless Indoor Helicopter ($8.88).
  • Relaxation and Pampering: Tranquility Fountain, LED Flameless Candle 2pk. set, and Restor Style Memory Foam Slippers are all on sale for just $4.88. Purse-sized designer fragrances from Marc Jacobs and Burberry will also be on sale. Pay $12.88 when using an ExtraCare card, and receive $3 ExtraBucks Rewards for a future purchase. Buy-One-Get-One-Free deals available on select designer fragrance gift sets like Beyonce Rise ($19.99) and Lady Gaga Fame ($19.99).
  • Gadgets and Tech: Popular gadgets and electronics available including the popular UP24 by Jawbone fitness band ($99.99) and the SoundLogic Bluetooth Capsule Speaker ($18.88). SoundLogic Digital Essential headphones and ear buds are Buy-One-Get-One-Free and available in an array of colors. Shoppers can also stock up on batteries for their electronic purchases. CVS AA or AAA alkaline batteries ($4.19) will be free after ExtraBucks rewards.
  • Decadent Chocolate: Holiday M&M's and Ferrero Rocher will be on sale for Buy-One-Get-One-Free, and Hershey's Holiday Kisses or miniatures will be on sale for 2/$6, plus $2 ExtraBucks rewards.
  • Hallmark's Northpole Movie: This year CVS/pharmacy carries products from the latest Hallmark Channel original holiday movie, Northpole. Purchase the soon to be classic Northpole DVD ($9.99) and save on items featured in the film like the Northpole Communicator ($22.88), Find Me, Santa! Snowflake ($6.88), among others.

For those who prefer to shop from their homes, tablets and smartphones, they can head to CVS.com from Saturday, November 30 through Tuesday, December 2 to receive 25% off regular/non-sale priced items using the coupon code CYBER25. As part of this limited Cyber Monday sales event, CVS.com will also be offering deals up to 75% off on popular gift items, including a wide array of beauty products.

Black Friday and Cyber Monday Discounts on CVSphoto.com

From Black Friday through Saturday, December 6, there are also special promotions on personalized photo cards and gifts on CVSphoto.com.

  • Photo Greeting Cards: Users can access their favorite photos from Facebook and Instagram and promotional codes will be advertised on the website with offers of up to 40% off that week.
  • Wall Art: Wall art made from favorite prints starting at $12.99. Wall art and canvas prints will be available for 40-50% off that week, with special discount codes advertised on the site.
  • Other customizable items on sale during these Black Friday and Cyber Monday events includePersonalized Photo Books (starting at $4.99 and available in a dozen seasonal layouts), Photo Calendars (available in an array of sizes, perfect for work or home), Photo Blankets (starting at $54.99), and Photo Ornaments ($12.99). Discount codes available on these items will vary; shoppers are encouraged to head to CVSphoto.com for full details.

Savings and Inspiration on Facebook, Twitter and CVS.com
Shoppers can "Like" the CVS/pharmacy Facebook page (Facebook.com/CVS) and follow @CVS_Extra on Twitter (Twitter.com/CVS_Extra) for holiday gift ideas and opportunities to win a variety of giveaways during the "5 Days of Giveaways" event kicking off on Twitter on December 8.

New this year, CVS/pharmacy created an Online Gift Guide at CVS.com/giftguide where visitors can view the latest holiday deals and browse gifts by category, such as "Him", "Her", "Kids" and "Stocking Stuffers". Through the Online Gift Guide, shoppers can also watch short videos featuring popular bloggers who have partnered with CVS/pharmacy this season to share advice and family traditions.

To locate a nearby CVS/pharmacy or for specific questions about store hours, visit the CVS.com Store Locator (CVS.com/stores).

About CVS/pharmacy
CVS/pharmacy, the retail division of CVS Health (NYSE: CVS), is America's leading retail pharmacy with 7,800 locations. It is the first national pharmacy to end the sale of tobacco and the first pharmacy in the nation to receive the Community Pharmacy accreditation from URAC, the leading health care accreditation organization that establishes quality standards for the health care industry. CVS/pharmacy is reinventing pharmacy to help people on their path to better health by providing the most accessible and personalized expertise, both in its stores and online at CVS.com. General information about CVS/pharmacy and CVS Health is available at www.cvshealth.com.

Press Contact:
Erin Pensa
CVS/pharmacy
T: 401.770.4786
E: Erin.Pensa@CVSCaremark.com

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CVS/pharmacy Offers Unexpected Gifts and Convenient One Stop Shopping for the Holidays

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WOONSOCKET, R.I., Dec. 17, 2014 /PRNewswire/ --With just about one week left to find the perfect Christmas gifts, shoppers can rely on CVS/pharmacy for affordable gift options without the hassle of visiting a crowded department store right up until the last minute. Customers at 7,800 CVS/pharmacy locations nationwide can purchase an array of irresistible products at low prices including everything from premium chocolates and name brand beauty products for stocking stuffers, to unexpected finds such as a Jawbone Fitness Band, popular gifts from Disney's Frozen, Bluetooth electronics, novelty appliances and memory foam slippers.

"We work hard to reduce the stress of gift giving for our customers," said Judy Sansone, Senior Vice President of Merchandising for CVS/pharmacy. "Last-minute shoppers will find great gifts and stocking stuffers at CVS/pharmacy, without breaking their budgets or running all over town."

Many CVS/pharmacy locations are open 24 hours; to locate the closest CVS/pharmacy or for information about store hours at a particular location, please visit http://www.cvs.com/stores.

CVS/pharmacy locations nationwide offer a variety of seasonal products to help customers deck the halls, entertain friends or give the perfect gift to someone special, especially those shopping at the very last minute. This year, inexpensive smartphone chargers for a variety of devices are also available a perfect stocking stuffer for all ages, and also a saver for those traveling to visit family and friends who may forget to pack one.

Gift suggestions include:

  • Last Minute Essentials: Decor favorites such as the 100ct Shatterproof Ornament Set ($14.99), MetalLantern with 3 LED Candles ($29.99), 18in Snowman and Santa Wreath ($29.99). For the perfect hostess and teacher gifts, pick up Gold Emblem Select Cookies and Candies such as Gourmet European Dark Chocolate ($2.99) and Dark Chocolate Truffles ($3.99), Soft Baked Brownie Cookies ($3.99) and Gold Emblem Cappuccino Biscotti Bites. Gift wrapping essentials such as tape, gift bags and wrapping paper are available right up until Christmas morning for all last-minute gifts.
  • Gifts for Kids: Popular gifts from Disney's Frozen, including the Fragrance Gift Set ($9.99), Music Box ($20.00), Hideaway Tent ($20.00) and more. Other hot toys include the World of Art Activity Set ($19.99), My Magical Mermaid ($9.99), Rolling Stone Keyboard ($49.99), Remote Control Monster Spinning Car ($12.99), Black SpiderXT Tactical Wireless Indoor Helicopter ($19.99), and gifts from the Hallmark Channel Original Movie, Northpole.
  • Personalized Photo Keepsakes: Personalized photo gifts are available for same-day pick up including Calendars (starting at $19.99) and Personalized Photo Cards and Stationery (starting at $0.99 per card), as well as Prints and Enlargements (starting at $0.19).
  • Surprising Stocking Stuffers: Premium Watches ($9.99), RC Mini Cars ($9.99), My Magical Mermaid ($9.99), Bluetooth stereo earbuds with microphone ($24.99), Ballet Slippers ($5.99), Gifts from the Essence of Beauty Aroma therapy collection (starting at $9.99), Essence of Beauty Naturally Indulgent Specialty Bath products (from $4.99), and assorted celebrity and designer fragrances and colognes from Katy Perry, Halle Berry, One Direction, Beyonce and others.
  • Gift Cards:Gift cards make a great standalone gift or a perfect stocking stuffer. CVS/pharmacy carries hundreds of gift cards to popular retailers, movie theaters and restaurants such as Alex and Ani, Hollister, The Home Depot, Olive Garden, iTunes and more, plus American Express, Visa and MasterCard. Shoppers may select the value of gift cards to fit most any budget.

Additionally, shoppers can follow @CVS_Extra on Twitter (Twitter.com/CVS_Extra) to learn about upcoming promotions and ways to win a variety of gift items through special contests. Additional holiday savings and tips can be found on the CVS/pharmacy Facebook page (Facebook.com/CVS).

New this year, CVS/pharmacy created an Online Gift Guide at CVS.com/giftguide where visitors can view the latest holiday deals and browse gifts by category, such as "Him," "Her," "Kids" and "Stocking Stuffers." Through the Online Gift Guide, shoppers can also watch short videos featuring popular bloggers who have partnered with CVS/pharmacy this season to share advice and family traditions.

About CVS/pharmacy
CVS/pharmacy, the retail division of CVS Health (NYSE: CVS), is America's leading retail pharmacy with 7,800 locations. It is the first national pharmacy to end the sale of tobacco and the first pharmacy in the nation to receive the Community Pharmacy accreditation from URAC, the leading health care accreditation organization that establishes quality standards for the health care industry. CVS/pharmacy is reinventing pharmacy to help people on their path to better health by providing the most accessible and personalized expertise, both in its stores and online at CVS.com. General information about CVS/pharmacy and CVS Health is available at www.cvshealth.com.

Press Contact:
Erin Pensa
CVS/pharmacy
T: 401.770.4786
E: Erin.Pensa@CVSCaremark.com

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CVS/pharmacy Offers Classic Gift Options and Sweet Savings for Valentine's Day

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WOONSOCKET, R.I., Feb. 4, 2015 /PRNewswire/ -- Shoppers have a sweet spot for Valentine's Day, and CVS/pharmacy offers customers great savings on a wide selection of greeting cards and thoughtful gifts to show their loved ones they care. This week, ExtraCare rewards members can save up to 30% off select Valentine's Day gifts and earn $3 ExtraBucks after purchasing $15 on Hallmark Valentine's Day items.

"Customers looking for special Valentine's Day gifts can visit their local CVS/pharmacy to find everything they need for kids, friends and loved ones, all in one convenient place," said Judy Sansone, senior vice president of merchandising for CVS/pharmacy. "We have continued to expand our gift options beyond the expected cards and chocolates to include premium fragrances, tech items and other unique gifts that are the perfect way to celebrate."

CVS/pharmacy offers a wide range of heart-warming gifts perfect for Valentine's Day. This year's assortment of products includes:

  • Thoughtful and sentimental gifts for her CVS/pharmacy offers a number of quality beauty gifts for her, including purse-sized designer fragrance minis from Marc Jacobs and Burberry (starting at $14.99) and fragrant Essence of Beauty Body Mists (starting at $6.99). For a personalized gift, custom photo cards (starting at $0.75) are available for same day pickup, and are a great way to share favorite memories. Many CVS/pharmacy locations even offer fresh flowers, making it convenient to pick up a bouquet of roses, even at the last minute. Plus, fabulous beauty finds for every budget are a great gift for a significant other or even among girlfriends planning a girls' night.
  • Tech finds and other favorites for him For the man who always forgets to charge his phone, portable charging solutions such as the PowerXcel 5200mAh Power Bank ($19.99) are available at local stores. He'll also love the Philips Norelco Rechargable Electric Shaver 2100 ($52.99) and Philips Norelco All in 1 Facial Styling Multigroom 3100 ($19.99). CVS/pharmacy can also help gift-givers appeal to his sweet tooth with decadent sweets and premium chocolates from Dove, Lindt, Ferrero Rocher, Ghirardelli, Godiva, Russell Stover, Whitman's as well as Gourmet European Chocolates from the Gold Emblem Select line, available exclusively at CVS/pharmacy.
  • Plush toy favorites and sweet treats for kids CVS/pharmacy has soft and cuddly toy favorites like Cupig, Pep Le Pew, and Mickey Mouse, all starting at $6.99. Favorite seasonal candies such as Gold Emblem Valentine Candy Corn, Cherry Jelly Hearts and Cinnamon Hearts make perfect tasty treats for kids this Valentine's Day.
  • Fun finds for classmates and teachers CVS/pharmacy carries a variety of classroom Valentine's Day card sets with individually wrapped candies or trendy temporary tattoos and stickers for an extra treat. Cards feature popular characters from Frozen, Teenage Mutant Ninja Turtles and more, all starting at just $2.99. For a personalized touch, help your classroom Cupid stand out with custom cut apart photo cards starting at $0.75. For teachers, select from a number of quality gifts, including a Sweet Thoughts Valentine Mug with Plush ($6.99), a Mickey and Minnie Journal with Pen ($5.99), or choose from more than 200 gift cards to popular national retailers, restaurants and brands.
  • Festive Decor for the home or office Shoppers canget in the spirit with festive decor items like the 10.25 inch Woodchip Rose Wreath ($12.99) or Glass Figurine on Light up Base ($5.99).

Savings with ExtraCare Card
CVS/pharmacy loves rewarding loyal customers with savings. Customers can use their ExtraCare card to earn two percent back on nearly every purchase, on Valentine's Day and all year-long. ExtraCare cardholders can also earn ExtraBucks Rewards on select specially-advertised items included within the weekly circular. ExtraBucks Rewards are like "free CVS money" that can be spent on most things in the store.

  • This week, Valentine home decor, candles, animation, and Mickey & Minnie decor or gift items are 25% off with an ExtraCare card. Plus, earn $3 ExtraBucks Rewards when you spend $15 on Hallmark Valentine items.
  • All Valentine Cards and Mugs will also be 30% off regular retail, and designer fragrances will be buy one, get one 50% off.

To find a nearby CVS/pharmacy location or confirm store hours, please visit http://www.cvs.com/stores.

About CVS/pharmacy
CVS/pharmacy, the retail division of CVS Health (NYSE: CVS), is America's leading retail pharmacy with 7,800 locations. It is the first national pharmacy to end the sale of tobacco and the first pharmacy in the nation to receive the Community Pharmacy accreditation from URAC, the leading health care accreditation organization that establishes quality standards for the health care industry. CVS/pharmacy is reinventing pharmacy to help people on their path to better health by providing the most accessible and personalized expertise, both in its stores and online at CVS.com. General information about CVS/pharmacy and CVS Health is available at www.cvshealth.com.

Press Contact:
Erin Pensa
CVS/pharmacy
T: 401.770.4786
E: Erin.Pensa@CVSCaremark.com

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Spring into Savings with Last-Minute Easter Essentials at CVS/pharmacy

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WOONSOCKET, R.I., April 1, 2015 /PRNewswire/ --With Easter less than a week away, shoppers can turn to the 7,800 CVS/pharmacy locations nationwide to celebrate this springtime family holiday with great savings on a wide selection of items. This week, ExtraCare rewards members can receive a Buy One Get One 50% deal on premium chocolates and favorite Easter candy as well as 25% off select Easter products like egg decorating kits and home decor items.

"We are committed to offering value and convenience to our customers by making sure all their favorite Easter items are available at low prices so they can build the perfect basket, entertain loved ones and enjoy the holiday," said Judy Sansone, senior vice president, front store business for CVS/pharmacy.

This year, families will find the following in the CVS/pharmacy Easter collection:

  • Easter Basket Necessities Behind any beautiful Easter basket are the staple items to help achieve the perfect look, such as Easter grass, plastic Easter eggs and of course, Easter baskets themselves. This year's assortment ranges from more traditional baskets to plush versions featuring popular and beloved children's characters like Hello Kitty and the Teenage Mutant Ninja Turtles.
  • Chocolate and Candy Favorites CVS/pharmacy is a one-stop-shop for Easter candy favorites such as Peeps, Cadbury Eggs and Reese's Eggs, plus chocolate bunnies and decadent chocolates from premium brands such as Lindt, Ferrero Rocher, and Ghirardelli. Shoppers can also discover the tasty additions available from Gold Emblem, an exclusive snack and treat line available at CVS/pharmacy that includes Jordan Almonds, creme eggs, gourmet European milk chocolate truffle eggs and more.
  • Family Fun Easter is associated with fun and meaningful family traditions, including egg decorating and Easter egg hunts. Decorating and dye kits from CVS/pharmacy start at just $1.99, and shoppers can select from a variety of seasonal toys, such as bunny chalk and Easter plush, as well as bite-sized treats to fill the eggs for the hunt.
  • Personalized Photo Treasures Create a customgift for a child or loved one with a variety of personalized photo gift options. Everything from personalized photo books, prints and enlargements are available same day, and allow customers to get creative with Easter themed templates. Photo creations begin at just $0.19, and prints can be ordered in advance on-the-go via the CVS/pharmacy Mobile app, and picked up same-day.
  • Festive Gifts for All Ages Switch it up this year with non-candy items that are sure to impress tweens, teens and adults. Select from hundreds of gift cards, portable power banks for charging cell phones on the go, and Essence of Beauty travel sized beauty favorites and fragrances. Lip and skincare essentials from brands like Burt's Bees also make a great addition to any Easter basket, as do healthy and practical items ranging from bath and shower loofahs, nail polishes, gummy vitamins and other supplements, and the ever-popular As Seen on TV products.

Busy shoppers also know they can rely on CVS/pharmacy for sentimental, spiritual or silly Easter greeting cards. This year, customers can also choose from a vast collection of templates and designs to easily create personalized Easter Photo Greeting Cards in just minutes at an in-store KODAK Picture Kiosk or online at CVSphoto.com with FREE same day pick-up. Shoppers can add favorite photos from a camera roll, CVS Photo account or social media account like Facebook and Instagram to one of the many colorful templates for a personalized greeting starting at $1.99 for an individual card and $14.99 for sets of 20.

Savings and Rewards Leading Up to Easter Sunday
CVS/pharmacy loves rewarding loyal customers with savings. Members of the ExtraCare Rewards program earn two percent back on nearly every purchase, on Easter supplies and all year-long. ExtraCare cardholders can also earn ExtraBucks Rewards on select specially-advertised items, including many of the gift items listed above, found in the weekly circular and online via myWeekly Ad, a personalized digital version of the weekly sales ad that makes it even easier to browse what's on sale. A sampling of some of the incredible Easter deals available to ExtraCare members this week only include:

  • Buy One Get One 50% Off on premium chocolates from Ghirardelli, Lindt and Ferrero Rocher, as well as on varieties of Peeps
  • 25% Off egg decorating kits and Easter home decor
  • Spend $15 on any Hallmark Cards, Easter toys, gifts or plush animals, get $3 ExtraBucks Rewards back to spend during your next trip.

To find a nearby CVS/pharmacy location or confirm store hours, please visit http://www.cvs.com/stores.

About CVS/pharmacy
CVS/pharmacy, the retail division of CVS Health (NYSE: CVS), is America's leading retail pharmacy with 7,800 locations. It is the first national pharmacy to end the sale of tobacco and the first pharmacy in the nation to receive the Community Pharmacy accreditation from URAC, the leading health care accreditation organization that establishes quality standards for the health care industry. CVS/pharmacy is reinventing pharmacy to help people on their path to better health by providing the most accessible and personalized expertise, both in its stores and online at CVS.com. General information about CVS/pharmacy and CVS Health is available at www.cvshealth.com.

Press Contact:
Erin Pensa
CVS/pharmacy
T: 401.770.4786
E: Erin.Pensa@CVSCaremark.com

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To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/spring-into-savings-with-last-minute-easter-essentials-at-cvspharmacy-300059159.html

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CVS/pharmacy Offers Gifts for Every Mom This Mother's Day

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WOONSOCKET, R.I., May 4, 2015 /PRNewswire/ -- As Mother's Day quickly approaches, last minute shoppers can impress mom with thoughtful and distinct gifts from CVS/pharmacy at affordable prices. From personalized photo creations that are unique and special, to must-have beauty favorites to make her feel pampered, CVS/pharmacy offers a range of gift options all in one place, making shopping for mom stress-free and convenient. To save on all gifting needs, members of the CVS/pharmacy ExtraCare program can receive a Buy One Get One Free deal on premium chocolates and Buy One Get One 50% off select designer fragrances this week only.

"We strive to offer a wide selection of thoughtful and meaningful Mother's Day gifts that are personal and special to every woman, and perfect for anyone to give," said Judy Sansone, Senior Vice President, Front Store Business for CVS/pharmacy. "Shoppers don't have to make an extra trip to crowded malls to pick up a gift; instead we make it easy for them to make a quick stop on their way home from work or on the way to visit their loved ones and still find something personal that she will love, with savings anyone can appreciate."

CVS/pharmacy offers a variety of gifts that fit the personality of any mom. This year's assortment of products includes:

  • Thoughtful Mother's Day Cards – Shoppers can choose from a wide selection of Mother's Day cards to show mom, as well as other important women in their lives, how much she is loved and appreciated. From sentimental to silly, greeting cards from popular brands like Hallmark® and American Greetings® provide an array of Mother's Day messages to capture just the right words. Pair a greeting card with one of the hundreds of gift cards from popular retailers such as American Express®, Crate and Barrel® Starbucks®, Nordstrom®, iTunes®, Macy's® and more.
    • This week only, ExtraCare members can buy two American Express® gift cards and receive $5 ExtraBucks® Rewards
  • Designer Fragrances – Gift one of the many designer and celebrity fragrances ranging from fruity and floral scents to woodsy or musky aromas. Brand names like White Diamonds, Versace® and Burberry® are conveniently available both in-store and online (prices vary).
  • Sweet Tooth Favorites – Premium chocolates from Lindt®, Ferraro Rocher® and Ghiradelli® make a classic gift for moms with a sweet tooth. Customers can save time in store by purchasing one of the already boxed chocolates and candies readily available, or they can have fun creating a decadent gift basket with favorite goodies from Gold Emblem™, an exclusive line from CVS/pharmacy.
  • Green Thumb Essentials – For the gardening enthusiast mom, CVS/pharmacy embraces the outdoors with a selection of gifts that can help get her yard ready for summer. From trendy pots featuring fun hashtags ($2.99), pot stakes (starting at $4.99) and Oh My Gnome! Garden Statues (starting at $12.99), shoppers can find just what they are looking for. Gardening staples and necessities are also conveniently available and include colorful gardening gloves ($2.99), small trowels ($2.99) and spring bulb varieties ($3.00). For the more amateur gardener looking to advance her skills, the Buzzy® Grow Kit ($3.99) includes the pail, seeds and growing instructions for a variety of flower favorites. Additionally, select CVS/pharmacy locations even offer fresh flowers, making it convenient to pick up a bouquet of her favorite blooms, even at the last minute.
  • Personalized Photo Keepsakes Customized gifts with fun family photos and cherished memories are always a hit with mothers, grandmothers, wives and other family and friends who deserve recognition on Mother's Day. Personalized photo gifts are available for same-day pick up, including calendars (starting at $19.99), personalized photo greeting cards (starting at $0.99per card), and prints and enlargements (starting at $0.19). With in-store Wi-Fi at the KODAK Picture Kiosks, photos can be uploaded directly from a smartphone camera, Facebook and/or Instagram to simplify the creation of a meaningful gift and even make use of silly selfies or thoughtful throwback photos from years ago.
  • Pampering and Beauty Essentials – Shoppers can put together a unique, one-of-a-kind pampering gift basket featuring an assortment of skincare and relaxing spa essentials that any mother is sure to appreciate. She can unwind with new Essence of Beauty® products including body oil, body wash and hand cream, all available in a soothing lavender scent (starting at $5.99). For the natural beauty, Burt's Bees® Tips n Toes Kit ($12.99), Burt's Bees Facial Cleansing Towelettes ($5.99) and Burt's Bees Lip Balm available in a fresh Coconut & Pear flavor ($3.29) are the perfect addition to complete a custom gift.
  • Tech Products – CVS/pharmacy carries a wide variety of tech gifts that will help on-the-go moms stay connected. From a SoundLogic® Portable Power Cell or Phillips® Bluetooth Speaker available in bright, fun colors to DJ style headphones, and many others, there are a lot of options to choose from that will make mom's day.

Save and Earn Rewards While Shopping for Mom

ExtraCare® cardholders can earn extra savings and rewards during their Mother's Day shopping trips. Discounts and instant ExtraBucks® Rewards will be awarded simply through the purchase of specially-advertised products, including many of the gift items listed above, found in the weekly circular and online via myWeekly Ad, a personalized version of the weekly circular that makes it even easier to browse what's on sale. A sampling of some of the incredible Mother's Day deals available to ExtraCare members this week only include:

  • Buy One Get One Free on chocolate favorites from Russell Stover®, Whitman® and Ferrero Rocher®
  • Buy One Get One 50% off deal on select designer fragrances
  • 30% off 4x8 or 5x7 photo cards, available in-store and online for same day pick up
  • Buy three Hallmark cards, get $3 ExtraBucks® Rewards

To find a nearby CVS/pharmacy location or confirm store hours, please visit: http://www.cvs.com/stores.

About CVS/pharmacy

CVS/pharmacy, the retail division of CVS Health (NYSE: CVS), is America's leading retail pharmacy with 7,800 locations. It is the first national pharmacy to end the sale of tobacco and the first pharmacy in the nation to receive the Community Pharmacy accreditation from URAC, the leading health care accreditation organization that establishes quality standards for the health care industry. CVS/pharmacy is reinventing pharmacy to help people on their path to better health by providing the most accessible and personalized expertise, both in its stores and online at CVS.com. General information about CVS/pharmacy and CVS Health is available at www.cvshealth.com.

Press Contact:

Erin Pensa

CVS/pharmacy

T: 401.770.4786

E: Erin.Pensa@CVSCaremark.com

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CVS Pharmacy Makes Korean Beauty More Accessible Than Ever

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K-Beauty Has a New U.S Headquarters as 100+ Products Curated by CVS Pharmacy and Korean Beauty Expert Alicia Yoon Launch in 2,100 stores Nationwide

WOONSOCKET, R.I., March 30, 2017 /PRNewswire/ -- CVS Pharmacy is making the trend-setting world of Korean beauty more accessible than ever before, with the launch of the new K- Beauty HQ at 2,100 CVS Pharmacy stores nationwide, making this one of the largest Korean beauty initiatives globally.

More than 100 new products from South Korean beauty brands, some of which will be exclusive to CVS, will be available at the CVS Pharmacy K-Beauty HQ, rolling out this spring. CVS Pharmacy partnered with the world's most notable Korean beauty expert, Alicia Yoon, to curate the expansive selection of ahead-of-the-curve skincare and makeup innovations from seven different brands. Yoon, founder of the influential Korean beauty e-retailer Peach & LilyTM, helped curate this selection through the lens of her more playful and fun retail concept, Peach SlicesTM.

"We are very excited to bring the latest global beauty phenomenon to CVS Pharmacy with our own exclusive K-Beauty offering, developed uniquely with our customers in mind. Increasingly, we've seen our customers turning to CVS Pharmacy for healthy beauty from advanced skincare to naturals and for products that are inspiring, fun and new," said Alex Perez-Tenessa, Vice President of Merchandising for Beauty and Personal Care at CVS Pharmacy. "With the launch of the new K-Beauty HQ, we're able to deliver an extensive collection of new, on-trend products across healthy skincare and playful beauty, further establishing CVS Pharmacy as the leading health and beauty destination."

CVS Pharmacy's curated selection features innovative, eye-catching and easy-to-understand products, including benefit-focused masks, multi-step skincare regimens, whimsical cosmetics and innovative ingredients like egg oil, snail mucin and more.

"I'm thrilled to be involved in this launch as CVS Pharmacy is creating one of the largest K-Beauty programs in the world. While Korean beauty has been steadily growing in popularity, there are still so many people who cannot easily access Korean beauty products so this launch will really bring the products to everyone," said Yoon. "CVS Pharmacy's focus on health and beauty is at the core of Korean beauty ideals, and the products specially curated for the K-Beauty HQ will delight and deliver results at a great price."

Yoon will also launch her NEW beauty brand, Peach SlicesTM, exclusively at CVS Pharmacy which transforms the retail concept of making K-beauty lighthearted, easy and effective into products. Yoon's Peach SlicesTM brand will include nine K-Beauty products that put a clever spin on innovative, gentle and natural ingredients like honey and yuzu, and the line's natural cotton masks feature no harsh chemicals, dyes, alcohol, parabens or sulfates.

In addition to Peach SlicesTM, select new K-Beauty brands will also be available for the first time in the U.S. exclusive to CVS Pharmacy:

  • waterless fruit-based Frudia skincare with supercharged formulas that feature only active ingredients for intense, targeted skin health benefits
  • Elisha Coy with naturally-derived effective ingredients such as snail mucin to help replenish skin's moisture and support cell regeneration
  • pore-focused JJYoung by Caolion Lab, harnessing the popular Caolion brand's renowned laboratories in new formulas that steam and cool for facials on-the-go
  • Ariul EGG Collection with new-to-the-U.S. egg oil to help reduce inflammation, boost elasticity and fight free radicals for a radiant, brighter complexion

Rounding out the K-Beauty offerings, a collection of best-selling Korean beauty brands will become even more accessible with their presence at CVS Pharmacy, including:

  • best-selling mask brand Ariul with a juice-cleanse inspired line, free of parabens, mineral oil, artificial coloring and triethanolamine (TEA)
  • The Saem natural products with potent ingredients sourced from around the world including mineral-rich water from Iceland and soothing waratah from Australia
  • whimsical Holika collection with the Sanrio-inspired Gudetama peeling gels, oil to foam cleansers and more

Shoppers can learn about and explore the new Korean beauty lines via in-store education, making exploration and browsing easy, and a dedicated hub on CVS.com will offer in-depth information on the K-Beauty trend, key products, ingredients and more.

The new K-Beauty HQ will be rolling out beginning April 2017 at CVS Pharmacy locations nationwide and online at www.cvs.com.

About CVS Pharmacy

CVS Pharmacy, the retail division of CVS Health (NYSE: CVS), is America's leading retail pharmacy with over 9,700 locations. It is the first national pharmacy to end the sale of tobacco and the first pharmacy in the nation to receive the Community Pharmacy accreditation from URAC, the leading health care accreditation organization that establishes quality standards for the health care industry. CVS Pharmacy is reinventing pharmacy to help people on their path to better health by providing the most accessible and personalized expertise, both in its stores and online at CVS.com. General information about CVS Pharmacy and CVS Health is available at www.cvshealth.com.

Press Contact

Erin Pensa
CVS Pharmacy
T: 401.770.4786
E: erin.pensa@cvshealth.com

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CVS Health Takes Major Step to Address Chemicals of Consumer Concern

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Parabens, phthalates and the most prevalent formaldehyde donors will be removed from extensive line of store brand beauty and personal care products

Company also publishes full list of restricted chemicals

WOONSOCKET, R.I., April 19, 2017 – Today CVS Health (NYSE:CVS), took a major step forward in advancing its efforts to address chemicals of consumer concern by announcing the removal of parabens, phthalates and the most prevalent formaldehyde donors across nearly 600 beauty and personal care products from its store brand CVS Health, Beauty 360, Essence of Beauty, and Blade product lines. The Promise Organic line of store brand products also does not contain any of these ingredients. CVS Pharmacy will stop shipping store brand products that don’t meet these standards to distribution centers by the end of 2019.

As a company driven by its purpose of helping people on their path to better health, this latest action is a significant milestone in CVS Health's journey toward more sustainable products that satisfy consumer expectations. The company has also published its full list of restricted chemicals by product category here.

“We are committed to providing our customers with the safe, efficacious products that they are looking for,” said Cia Tucci, Vice President of Store Brands and Quality Assurance at CVS Health. “We listened when customers voiced their desire for products that provide the benefits they need with fewer ingredients of concern. Today’s announcement is a natural step in the evolution of our comprehensive approach to chemical safety.”

While all store brand products have always been subject to stringent standards of safety, quality and environmental responsibility and – at a minimum – meet all federal and state requirements, customer feedback has driven this move to eliminate parabens, phthalates and the most prevalent formaldehyde donors. In addition to listening to customers, CVS Health has also engaged with industry experts and key advocacy groups to ensure that product quality can be maintained through this transition. Over the past several years, CVS Health has engaged with the Safer Chemicals, Healthy Families (SCHF) coalition and its Mind the Store campaign, an organization working to reduce the use of toxic chemicals in consumer products, strengthen the understanding of chemicals of consumer concern and inform opportunities for retailers to advance chemical safety in consumer products.

“This announcement is an exciting milestone not only for CVS Health, but for retailers and the role they play in driving change toward safer consumer products,” said Mike Schade, Mind the Store campaign director for Safer Chemicals, Healthy Families. “We applaud CVS Health for the action it is taking today and we look forward to continued collaboration ahead. We hope other retailers will follow suit.”

The evolution of CVS Health’s chemical policy builds off a foundation laid over the last decade to advance its chemical management efforts. In 2007, the company became the first major drugstore to establish a Cosmetic Safety Policy. Since then, CVS Health has made substantial progress toward sustainable chemical management, including the launch of the WERCSmart tool in 2013 to ensure suppliers register ingredient information for all chemical-based products. In 2016, CVS Health became the first major pharmacy chain in the country to become a signatory of the Chemical Footprint Project.

“Our consumers expect both transparency and quality when it comes to ingredients in the products they use,” said Eileen Howard Boone, Senior Vice President of CSR and Philanthropy at CVS Health. “This is an important step, and we look forward to continuing to work with stakeholders to address additional chemicals of consumer concern and focus on more product categories in the future.”

For more information on CVS Health’s Corporate Social Responsibility program, visit: www.cvshealth.com/social-responsibility.

About CVS Health

CVS Health (NYSE: CVS) is a pharmacy innovation company helping people on their path to better health. Through its more than 9,700 retail locations, more than 1,100 walk-in medical clinics, a leading pharmacy benefits manager with nearly 90 million plan members, a dedicated senior pharmacy care business serving more than one million patients per year, expanding specialty pharmacy services, and a leading stand-alone Medicare Part D prescription drug plan, the company enables people, businesses and communities to manage health in more affordable and effective ways. This unique integrated model increases access to quality care, delivers better health outcomes and lowers overall health care costs. Find more information about how CVS Health is shaping the future of health at https://www.cvshealth.com.

Media Contacts

Stephanie Cunha
Public Relations Manager
CVS Pharmacy
Stephanie.Cunha@CVSHealth.com
401-770-9354

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CVS Pharmacy Unveils Enhanced Customer Experience, New Store Design

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This display highlights all exclusive lines available at CVS Pharmacy, focused on innovation. “Discovery Zones” in key health categories take a holistic approach to care and product selections.
Health-focused CVS Pharmacy stores have 100 feet of new merchandise in health, beauty and healthier food.
The new, health-focused CVS Pharmacy formats have 100 feet of new merchandise in health, beauty and healthier food and use a streamlined layout to highlight themes that make shopping easier.
“Discovery Zones” help customers make purposeful choices throughout the store.
With “Discovery Zones” made available throughout CVS Pharmacy in the new, health-focused format, customers can easily make purposeful choices throughout the store.
Latest updates to the mobile experience, ExtraCare Rewards, CVS Curbside and CVS Pay.
A larger-than-life, interactive smartphone was on display, featuring the latest updates to the mobile experience, ExtraCare Rewards, CVS Curbside and CVS Pay.

Reimagined store design, new health services, an expanded offering of health and beauty products and "better-for-you" food options rolling out

Company will also remove certain chemicals from its beauty and personal care products and is developing new standards for vitamin and supplement offerings

WOONSOCKET, R.I., April 20, 2017 /PRNewswire/ -- CVS Pharmacy, the retail division of CVS Health (NYSE: CVS), today unveiled a new store design to enhance the retail customer experience with a new assortment of healthier food, health-focused products and expanded beauty selections paired with informational signage throughout the store to help customers discover new offerings. Together with its innovative digital programs, these changes represent the next evolution of the customer experience at CVS Pharmacy.

"Pharmacy is the heart of our business and our focus on providing care to patients and customers defines everything we do in our stores," said Helena Foulkes, President of CVS Pharmacy and Executive Vice President, CVS Health. "Our new retail offerings leverage our deep expertise in health to enhance our customers' shopping experience. The same guiding principles that led to the removal of tobacco from our stores extend to our commitment to deliver the most innovative health and beauty solutions."

The new store formats and deeper focus on expanded health, healthier food and beauty assortments are key elements of the next phase of the front-store growth strategy, which was first introduced in 2015. Today there are over 800 CVS Pharmacy locations nationwide with this elevated design and assortment and over 3,400 with expanded food and beauty offerings. The latest improvements are designed to drive growth in categories that are most closely tied to the Company's health-focused purpose and expertise, while delivering a shopping experience that no other online or brick-and-mortar retailer can replicate.

"We did a lot of research to understand how to best serve our customers as we began to reimagine our store experience and we found that people are thinking about their health differently and taking a more proactive approach to staying well," said Judy Sansone, Senior Vice President, Front Store Business and Chief Merchant. "With that in mind, we crafted a new shopping journey, all in the name of better health."

Evolution of Store Design

"Our strategy for our new stores is not one-size-fits-all. We will continue to evolve the store experience as we test and learn in order to meet the needs of our customers in the ever-changing retail landscape," added Foulkes. "As we identify key elements that resonate, such as new product assortments, health services and other in-store experiences, we will find ways to bring them to life in CVS Pharmacy locations nationwide."

CVS Pharmacy is rolling out major changes to as many as 70 new and existing stores this year, with plans to expand to several hundred more in 2018. The new, health-focused formats have 100 feet of new merchandise in health, beauty and healthier food and use a streamlined layout to highlight themes that make shopping easier. "Discovery zones" in key health categories take a holistic approach to care and product selections, and customers are guided by informational signage with guidance to make finding the right solution easier.

Sick-Care to Self-Care

CVS Pharmacy is vastly expanding its offerings throughout health with a broader selection of vitamins and supplements, including offerings from specialty brands like Irwin Naturals and New Chapter, as well as expanded nutrition products like Vega and Naturade protein powders and Navitas Organics Superfood Mix Ins. Assortments tied to emerging areas like connected health, sleep/mood and immunity are merchandised in "discovery zones" that offer holistic solutions and easy navigation through educational displays.

Beauty with Purpose

CVS Pharmacy continues to enhance the beauty shopping experience by adding new, "on-trend" beauty brands like Wunder2 and Tigi Cosmetics, as well as products that have greater skin health benefits and more natural ingredients. To help improve customer exploration and inspiration, a new "trend wall" has been added to 2,000 stores featuring new launches and niche brands. A beauty discovery zone highlights on-the-go options at checkout. This month, an exclusive Korean Beauty selection curated by notable K-Beauty expert, Alicia Yoon, will be available in over 2,100 locations.

Healthier Foods

Even more "better-for-you" food options are being added, including 27 new items under the exclusive Gold Emblem Abound product line. Healthier choices, including Alo Exposed Waters, EPIC bison bars and That's It. bars will make up approximately 50 percent of all food options found throughout the store. Additionally, products that fit nutritional and dietary preferences including heart healthy, good source of protein, gluten free, sugar free, organic and non-GMO project verified, are highlighted with shelf tags. This summer, the tags will expand into non-food categories, making it easier for customers to make purposeful choices throughout the store.

Making "Better" Easier with Higher Standards

The catalyst for the evolution of the retail stores was CVS Pharmacy's decision in 2014 to stop selling tobacco. As part of its ongoing commitment to corporate social responsibility, CVS Pharmacy is taking the following steps:

  • Removing certain chemicals from beauty and personal care lines: By the end of 2019, all parabens, phthalates and formaldehyde donors in products within the CVS Health, Beauty 360, Essence of Beauty, Promise Organic and Blade store brand product lines will be removed.
  • New standards for vitamins and supplements: CVS Pharmacy is embarking on the development of new standards for vitamins and supplements, with the goal of full implementation by 2019. The standards will require third-party testing of ingredient listings for vitamins and supplements, as well as product testing for certain ingredients of concern.

CVS Pharmacy was also the first national retail pharmacy chain to announce the removal of artificial trans fats from all exclusive store brand food products. In addition, the company recently removed all sun care products with SPF lower than 15 from its shelves while expanding products with SPF 30/broad spectrum, natural beauty brands and products focused on skin health.

Redefining Personalized and Digital Convenience

In addition to the in-store changes, the mobile experience and ExtraCare Rewards program continue to evolve, offering more ways for customers to order products online and pick them up with CVS Curbside, pay seamlessly via CVS Pay in the app, and even manage their ExtraBucks Rewards, personalized deals, and use manufacturer coupons, all from their phone.

The new developments from CVS Pharmacy were previewed at a media event yesterday during an interactive brand showcase in New York City. More details, including photos from the interactive brand event, can be found in the CVS Health newsroom.

About CVS Pharmacy

CVS Pharmacy, the retail division of CVS Health (NYSE: CVS), is America's leading retail pharmacy with over 9,700 locations. It is the first national pharmacy to end the sale of tobacco and the first pharmacy in the nation to receive the Community Pharmacy accreditation from URAC, the leading health care accreditation organization that establishes quality standards for the health care industry. CVS Pharmacy is reinventing pharmacy to help people on their path to better health by providing the most accessible and personalized expertise, both in its stores and online at CVS.com. General information about CVS Pharmacy is available at http://www.cvshealth.com.

Press Contact

Erin Pensa
CVS Pharmacy
T: 401.770.4786
E: Erin.Pensa@CVSHealth.com

SOURCE CVS Pharmacy

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CVS Pharmacy Opens First Retail Location in Colorado

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Parker location is the first of three new CVS Pharmacy stores to open in the Denver market, bringing a health-centric retail pharmacy experience to the market

Local elected officials participate in official ribbon cutting ceremony

WOONSOCKET, R.I., May 30, 2017 /PRNewswire/ -- CVS Pharmacy, the retail division of CVS Health (NYSE: CVS), announced the grand opening of its first ever standalone store in Colorado. The new store at 16920 E. Lincoln Ave in Parker, CO, is the first of three locations to open in the Greater Denver market this year. Parker Mayor Mike Waid, Colorado State Senator Jim Smallwood and State Representative Kim Ransom joined CVS Pharmacy officials for a ribbon cutting ceremony to celebrate the store opening.

CVS Pharmacy Opens First Retail Location in Colorado

"CVS Pharmacy is proud to be a part of the Colorado community, offering convenient access to best-in-class pharmacy services and a shopping experience truly dedicated to helping people on the path to better health," said Hank Casillas, Senior Vice President of CVS Pharmacy Field Operations. "Because health services and pharmacy are at the heart of everything we do, we have created a shopping destination that offers the best assortment of health, beauty and wellness products and better-for-you snacks."

Since CVS Pharmacy became the first and only retail pharmacy to remove tobacco from its shelves in 2014, the company has continued to evolve the customer's shopping experience with a heightened focus on health and beauty. The new Parker store will feature:

  • Best in Class Pharmacy: With personalized programs, a growing network of pharmacists, and innovative digital tools and services, CVS Pharmacy is committed to driving the health and wellbeing of its patients above everything else. With CVS Pharmacy, customers can manage their health with more ease and efficiency and gain access to programs that help them start and stay on their prescriptions while reducing overall health care costs. With the CVS Pharmacy app, patients can be notified when prescriptions are ready for pick-up and order refills digitally by importing their medication history or using the "Scan to Refill" feature that simply scans the prescription's barcode and orders a refill in one easy step. At each CVS Pharmacy location, local pharmacists are available to discuss medication dosage information and address any patient questions or concerns.
  • Better-For-You Food options: CVS Pharmacy has a carefully curated selection of national and niche better-for-you brands that make healthier eating on-the-go more convenient and affordable. With "trend zones" featuring different collections of foods customers might expect to only find at a specialty food store, such as gluten-free, allergen-free or those featuring super food ingredients, CVS Pharmacy was also recently the first national retail pharmacy chain to announce the removal of artificial trans fats from all exclusive store brand food products.
  • Elevated Beauty: CVS Pharmacy offers the latest innovations and both popular and unexpected beauty brands and products customers can trust at a great value. The company continues to expand its assortment of "on-trend" and niche beauty brands. In addition, the company recently removed all sun care products with SPF lower than 15 from its shelves while expanding products with SPF 30/broad spectrum, natural beauty brands and products focused on skin health. By the end of 2019, all parabens, phthalates and formaldehyde donors in products within the CVS Health, Beauty 360, Essence of Beauty, Promise Organic and Blade store brand product lines will be removed.
  • Enhanced assortment of health and wellness products: CVS Pharmacy is committed to enhancing the customer shopping experience in the OTC aisles by focusing on important areas of our customers' lives, like active nutrition, immunity, pain management and sleep, offering holistic solutions and easy navigation through educational signs and displays. The company also features a broader selection of vitamins and supplements, including offerings from specialty brands typically found in specialty stores. To ensure the quality of its product offerings, CVS Pharmacy is embarking on the development of new standards for vitamins and supplements, with the goal of full implementation by 2019. The standards will require third-party testing of ingredient listings for vitamins and supplements, as well as product testing for certain ingredients of concern.
  • Customer-Driven Personalization: The ExtraCare Rewards program is the longest running retail rewards program in the drugstore space, and the program continues to evolve with more than 80 million active members in the country. Nearly 1 in 4 Americans have an ExtraCare card, and CVS Pharmacy continues to bring customers new updates and personalized features like special offers and coupons, and easy paper-free options to use rewards and discounts and get receipts. In addition to getting 2 percent back in ExtraBucks Rewards every time members use their card, customers can also opt-in to earn Beauty ExtraBucks Rewards, where they can earn $5 for every $50 spent in beauty, as well as Pharmacy & Health Rewards, which allows members to earn up to $50 each year by simply filling prescriptions at CVS Pharmacy.

While CVS Pharmacy announced the launch of 39 pharmacies within Target Stores throughout Colorado last year, the new store in Parker opening today offers the first time customers can shop in a CVS Pharmacy retail location in Colorado. Two additional Denver-area locations will open this summer at the following locations:

  • 3770 N. Sheridan Blvd., Denver
  • 9936 W. Bowles Ave, Littleton

Greater expansion across the Colorado is planned, with new CVS Pharmacy locations slated to open in Colorado Springs in 2018.

About CVS Pharmacy


CVS Pharmacy, the retail division of CVS Health (NYSE: CVS), is America's leading retail pharmacy with over 9,700 locations. It is the first national pharmacy to end the sale of tobacco and the first pharmacy in the nation to receive the Community Pharmacy accreditation from URAC, the leading health care accreditation organization that establishes quality standards for the health care industry. CVS Pharmacy is reinventing pharmacy to help people on their path to better health by providing the most accessible and personalized expertise, both in its stores and online at CVS.com. General information about CVS Pharmacy is available at http://www.cvshealth.com.

Press Contacts


Stephanie Cunha
CVS Pharmacy
P: 401-209-0755
E: Stephanie.Cunha@CVSHealth.com

Erin Pensa
CVS Pharmacy
P: 401-770-4786
E: Erin.Pensa@CVSHealth.com

SOURCE CVS Pharmacy

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