Strengthening Our Commitment to Help End Tobacco Use

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Five Years Since Exiting Tobacco, Focus Expanding to Other Challenges

This article was authored by CVS Health Chief Medical Officer Troyen Brennan, M.D., M.P.H., and Eileen Howard Boone, Senior Vice President of Corporate Social Responsibility & Philanthropy for CVS Health. 

Five years ago, we decided to stop selling cigarettes and tobacco products in all CVS Pharmacy locations. It was the first step toward building an innovative health care company driven by a purpose — helping people on their path to better health. Since then, CVS Health and the CVS Health Foundation announced a multi-year $50 million Be The First initiative to help create the first tobacco-free generation.

On the anniversary of our original decision, we are expanding the program to tackle the growing problem of youth vaping with additional investments and new partners. We’re also bringing our smoking cessation expertise to areas across our businesses, with an expanded focus in 2020 on increasing effective smoking cessation approaches in Medicaid plans, including in Aetna Better Health managed Medicaid plans and together with CVS Caremark clients interested in creating or expanding smoking cession efforts for their Medicaid members.

Demonstrable Positive Impact on Tobacco Use

Our decision to exit tobacco led to a meaningful and measurable decline in cigarette smoking. Within 12 months, in states where CVS Pharmacy had at least 15 percent of the market share, consumers had purchased 100 million fewer packs of cigarettes, according to research we published in the American Journal of Public Health (AJPH) in 2017.https://ajph.aphapublications.org/doi/abs/10.2105/AJPH.2016.303612?journalCode=ajph Households that purchased cigarettes exclusively at CVS Pharmacy were 38 percent more likely to stop buying cigarettes, and those consumers who bought more cigarettes (>3 packs a month) were more than twice as likely to stop buying them.1

Within 12 months of ending cigarette and tobacco product sales in all CVS Pharmacy locations: Consumers purchased 100M fewer packs of cigarettes.In states where CVS Pharmacy had at least 15 percent of the market share.

These findings clearly indicate the positive public health impact of our decision. It is also significant because even though cigarette smoking has been on the decline, many consumers still struggle with nicotine use. In a recent CVS Health research study, 39 percent of consumers said they, or a family member or friend, have struggled with nicotine use — such as cigarettes or vaping — in the past five years. Of consumers aged 35–50, nearly half — 45 percent — said they struggle with nicotine use. Forty percent of millennials said they did as well.

Need for Greater Action on Tobacco

Cigarette smoking continues to be responsible for more than 480,000 deaths per year in the U.S.3 The total economic cost of smoking is more than $300 billion a year.https://www.cdc.gov/tobacco/data_statistics/fact_sheets/fast_facts/index.htm Clearly, more needs to be done to help our country quit tobacco. The AJPH recognized our research paper as one of the journal’s winners of the 2017 Paper of the Year, for contributing, “to our knowledge and understanding of a significant public health issue.”https://ajph.aphapublications.org/doi/10.2105/AJPH.2017.304134

In announcing their decision, the AJPH judges stated the research “added to the population health road map by illustrating that there are many sectors, including private, that have levers to pull to positively influence population health.”

If other stakeholders joined us in exiting tobacco, it could have an even more profound public health impact.

Vaping, an Emerging and Growing Threat

Even as cigarette smoking has been on the decline, use of vaping products — introduced as alternatives to cigarette smoking and often marketed as a “safer” option by manufacturers — has been on the rise. This is concerning because there is increasing evidence that vaping poses serious health risks.https://www.reuters.com/article/us-health-vaping/vaping-impacts-blood-vessels-even-without-nicotine-idUSKCN1VA29Thttps://www.washingtonpost.com/health/2019/08/16/mystery-lung-illness-linked-vaping-health-officials-investigating-nearly-possible-cases/?noredirect=on

According to the 2018 National Youth Tobacco Survey, 3.6 million middle and high school students were e-cigarette users, a dramatic increase from the more than 1.5 million students the previous year.https://www.fda.gov/tobacco-products/youth-and-tobacco/youth-tobacco-use-results-national-youth-tobacco-survey This represents a 78 percent increase among high school students, and a 48 percent increase among middle school students.

What’s even more disturbing is that the risks of vaping may not be well known or understood. Each day, we are learning more about the potential adverse health effects that may be linked to vaping.https://www.nap.edu/resource/24952/012318ecigaretteConclusionsbyEvidence.pdf Findings from a Morning Consult survey, sponsored by CVS Health, show that nearly eight in 10 Americans consider tobacco to be very harmful to one’s health, while just over half – 52 percent – consider vaping very harmful to one’s health.

Ongoing, Expanded Focus Reducing All Tobacco Use

As a health care innovation company, and as a reflection of our purpose to help people on their path to better health, we do not sell vaping products at any CVS Pharmacy location. After years of decline in the youth smoking rate, today young adults who use e-cigarettes are four times more likely to begin smoking traditional cigarettes, according to the Truth Initiative.https://truthinitiative.org/research-resources That’s why, we are is expanding our focus to aggressively tackle this growing epidemic with new partnerships and funding.

We are expanding our focus to aggressively tackle the growing epidemic of youth vaping. 

Today, the Aetna Foundation is pledging an additional $2 million to provide educational materials and tools to prevent smoking and vaping to thousands of clinicians who are part of organizations such as the American Academy of Pediatrics, the National Medical Association and the National Association of School Nurses.

This builds on a $10 million commitment announced in June to combat vaping. As part of that effort, the CVS Health Foundation is partnering with Discovery Education and the CATCH Global Foundation, to create an educational curriculum on the dangers of vaping for middle school students that will be made available to every school district in the U.S. These resources will also be made available to parents at no cost. These anti-vaping initiatives build on the accomplishments of the Be The First program to date, including reaching nearly 13 million young people, helping more than 200 colleges and universities in their efforts to go tobacco free, and funding the first-ever vaping cessation program in partnership with the Truth Initiative.

As we look to 2020, we plan to expand our tobacco-cessation expertise, particularly within the Medicaid program where smoking rates are considerably higher than among all adults. More than a quarter (25.3) of all Medicaid enrollees smoke compared to 11.8 percent of people enrolled in private insurance, according to the Centers for Disease Control and Prevention.https://www.cdc.gov/mmwr/volumes/67/wr/mm6713a3.htm A recent study by University of California San Francisco also found that reducing smoking and its associated health effects among Medicaid recipients in each state by just 1 percent would save the Medicaid program an estimated $2.6 billion within one year.https://www.ucsf.edu/news/2019/04/413921/medicaid-could-save-26-billion-within-year-if-just-1-percent-recipients-quit

Ending tobacco sales and addressing the e-cigarette epidemic are just the beginning of our broader effort to transform the delivery of health care, one individual and one community at a time. By proactively addressing consumer health needs, we are building a transformative health care company that will engage consumers when and where they need care, help people achieve better health at a lower cost and help simplify a complicated health care system.

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By the Numbers: Perceptions on Tobacco Use and Sales

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Five years ago, CVS Health quit selling all tobacco products and made a commitment to help people lead tobacco-free lives. We are proud that we took this step in support of the health and well-being of our customers and the 10,000 communities we serve. 

As part of this important milestone, we partnered with Morning Consult to gauge how Americans view our role in curbing tobacco and vaping use and improving the health of communities nationwide. With the survey revealing that more than three-quarters of Americans consider tobacco use as very harmful to their health, our commitment could not be more critical. 

Our decision helps fulfill our purpose of helping people on their path to better health. And Americans agree. Currently, nearly two-thirds of Americans believe our decision to stop selling tobacco products reduces the risk of chronic disease (65 percent) and addresses public health disparities (also 65 percent).

Our Role in Curbing Tobacco Use 

Stepping away from tobacco products allowed us to see positive outcomes almost immediately. For example, the elimination of pharmacy-associated tobacco products, complemented by a devoted smoking cessation program, led to people to purchasing 100 million fewer packs of cigarettes — or 2 billion cigarettes — within just one year. 

The survey revealed that Americans understand the value and promise of our decision to remove tobacco products from our stores, and believe that we have a key role in limiting access to tobacco and e-cigarette products. More than half of Americans (62 percent) agree that retailers, like CVS Pharmacy, can play a key role in improving tobacco cessation — and that belief is even stronger among non-smokers (68 percent) and non-smokers with children (also 68 percent). 

Furthermore, the survey demonstrated:

  • Nearly half (48 percent) of Americans are more likely to support a retailer that ends tobacco and e-cigarette sales; and

  • Nearly half (46 percent) of Americans say that a retailer ending the sale of tobacco and vaping products improves the health of their community.

Strategies to Reduce Tobacco Use  

It is our goal to help those who smoke quit and ensure those who don’t, never start. The survey underscored the importance of the role we play in tobacco cessation and prevention. Americans expressed widespread support for improving community education about the dangers of smoking (81 percent) and restricting marketing tactics for vaping that target youth (80 percent).

CVS Health has made significant investments in cessation and prevention programs across the nation, with a focus on tobacco prevention for youth. For example:

  • We launched a $50-million dollar initiative to help prevent youth smoking and create the first tobacco-free generation. This work has helped more than 200 colleges and universities on their journey to become tobacco free and has delivered cutting-edge tobacco education to millions of young people.

  • Recently, we launched an aggressive plan to combat increased youth vaping, which has increased 78 percent among high school students and 48 percent among middle school students between 2017 and 2018.

  • We committed to the Quit Big Tobacco pledge in April — joining more than 200 organizations vowing to not work with any marketing and public relations agencies that have ties with the tobacco industry.

We look forward to continuing our work to create the first tobacco-free generation and promoting better health in communities nationwide.

For more information about CVS Health’s efforts to improve care across the nation, visit our News & Insights page and the CVS Health Impact Dashboard. To stay informed about the latest updates and innovations from CVS Health, register for content alerts and our Leaders in Care newsletter.

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Tobacco-Free for Five Years

Five years ago, we made the bold decision to eliminate tobacco products from all of our CVS Pharmacy stores nationwide, and we’re still the only national pharmacy to do so.

Not only did our decision lead to 100 million fewer packs of cigarettes being sold in the first year since their removal, but we also took our efforts beyond our stores, helping 228 colleges and universities become tobacco free over the past five years and committing $50 million to deliver the first tobacco-free generation through our Be The First initiative.

And with the significant rise in teen e-cigarette use, we’re now working to combat vaping, too, including a $10 million commitment in 2019 to support youth smoking and e-cigarette prevention strategies and education in partnership with Discovery Education and CATCH Global Foundation, and our pledge earlier this year not to work with advertising or public relations agencies who work with tobacco and e-cigarette companies.

Beyond Tobacco: Taking Steps to Transform Health Care

But our decision to eliminate tobacco was just the start. As a health care company now combined with Aetna, we’re taking even bolder steps to transform the consumer health care experience and help lead our customers, patients and the communities we serve on a path to better health.

On our shelves, customers now have access to more health-focused products and services than ever before. And we recently became the first and only national retailer to require that all vitamins and supplements undergo third-party testing to confirm they meet our high standards.

We’re also removing chemicals like parabens and phthalates from our store brand products and we took SPF less than 15 off our shelves.

At the local level, we’re building healthier communities with a $100 million investment in health and wellness, which includes programs aimed at helping people manage the most prevalent chronic diseases such as diabetes, heart disease and cancer.

Moving into 2020, we will expand our focus on tobacco cessation and prevention, particularly within the Medicaid program where smoking rates are considerably higher than among all adults. We’ll be working with Aetna Better Health managed Medicaid plans and together with CVS Caremark clients interested in creating or expanding smoking cession efforts for their Medicaid members.

At CVS Health, we know that health is a personal journey. And from tobacco removal to our many other health-focused services and offerings, we’re committed to navigating that journey hand-in-hand with our customers and patients to ensure that the future of care is one in which everyone can achieve their best health.

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CVS Health Foundation and American Academy of Pediatrics Announce New Initiative to Reduce Exposure to Secondhand Smoke

CVS Health Foundation and American Academy of Pediatrics Announce New Initiative to Reduce Exposure to Secondhand Smoke
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WOONSOCKET, R.I., July 7, 2016 /PRNewswire/ -- The CVS Health Foundation today announced a new grant to the American Academy of Pediatrics (AAP) to help improve counseling by all pediatric health care providers around tobacco and exposure to secondhand smoke. The program will provide clinicians with the messages, tools and counseling protocols needed to screen for secondhand smoke exposure and better prepare them to speak with parents and families about the importance of reducing tobacco use.

While the rate of smoking among adults and youth are at all-time lows in the U.S., the ultimate goal of controlling tobacco consumption as the biggest preventable cause of disease and death requires incremental progress on many fronts, including preventing exposure to secondhand smoke, especially among children. According to the Centers for Disease Control and Prevention, nearly 41 percent of children ages 3 to 11 are exposed to secondhand smoke, which even at brief levels can be harmful to a person's health.

Pursuing a further reduction in tobacco use and nicotine addiction among young people and increasing access to smoke-free environments continues to be a priority for many Americans, as evidenced by the results of a new CVS Health/Morning Consult poll. According to the national survey of 2,001 U.S. registered voters, 86 percent feel it's important to reduce youth smoking rates. Thirty-seven percent of all respondents say they are so concerned with exposure to secondhand smoke they exclusively seek out smoke-free locations when they leave their homes.

"With an alarming number of children still being exposed to secondhand smoke every day, working with the American Academy of Pediatrics to help educate physicians and parents and help curb exposure is an important step in our efforts to help deliver the first tobacco-free generation," said Eileen Howard Boone, president of the CVS Health Foundation. "We're honored to be working with this respected organization that has demonstrated success in helping to increase education and awareness around the dangers of secondhand smoke."

To help address these alarming trends and reduce the prevalence of secondhand smoke exposure, the AAP will hold two in-person training sessions in 2016 for pediatricians and other child health clinicians, who act as the primary source of medical information for parents. A $110,000 grant from the CVS Health Foundation to AAP will cover the costs of the meetings, which will feature content produced by the AAP.

Each session will help health care professionals implement proven, easy-to-use ways to better counsel parents on the importance of quitting smoking and the use of other tobacco products and how to ensure all places where children spend time are smoke-and tobacco-free. In addition to access to in-person training sessions, participants will also be provided with easy-to-use tools, such as online resources and other content.

"Most parents who smoke know that secondhand smoke is harmful to children and other nonsmokers," said Karen Remley, MD, MBA, MPH, FAAP, CEO/Executive Director of the American Academy of Pediatrics. "The American Academy of Pediatrics is committed to equipping pediatricians with the tools they need to educate parents and help families reduce children's exposure to second hand smoke across the country. This grant through the CVS Health Foundation will help us bring our evidence-based guidance to more physicians in high-impact training sessions."

The grant to the AAP is part of Be The First, CVS Health's $50 million, five-year initiative to help deliver the nation's first tobacco-free generation. The initiative, announced in March 2016, includes education, tobacco-control advocacy and healthy behavior programming.

About the American Academy of Pediatrics

The American Academy of Pediatrics is an organization of 66,000 primary care pediatricians, pediatric medical subspecialists and pediatric surgical specialists dedicated to the health, safety and well-being of infants, children, adolescents and young adults. The AAP. For more information, visit www.aap.org and www.healthychildren.org and follow us on Twitter @AmerAcadPeds. For more information on our Julius B. Richmond center which is committed to protecting children from tobacco and secondhand smoke, visit http://www2.aap.org/richmondcenter/.

About CVS Health

CVS Health (NYSE: CVS) is a pharmacy innovation company helping people on their path to better health. Through its more than 9,600 retail pharmacies, more than 1,100 walk-in medical clinics, a leading pharmacy benefits manager with nearly 80 million plan members, a dedicated senior pharmacy care business serving more than one million patients per year, and expanding specialty pharmacy services, the Company enables people, businesses and communities to manage health in more affordable and effective ways. This unique integrated model increases access to quality care, delivers better health outcomes and lowers overall health care costs. Find more information about how CVS Health is shaping the future of health at https://www.cvshealth.com.

CONTACT:

Mary Alfieri, 401-770-9811, mary.alfieri@cvscaremark.com

SOURCE CVS Health

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CVS Health Foundation, American Cancer Society and Truth Initiative Team Up to Help Reduce Smoking on College Campuses

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Now accepting online applications for next round of tobacco-free campus grants

Organizations recently awarded grants to 126 colleges pursuing 100% smoke- and tobacco-free campus policies

CVS Health survey reveals overwhelming support among U.S. college students for tobacco-free campuses

WOONSOCKET, R.I., Sept. 19, 2017 /PRNewswire/ -- The CVS Health Foundation, American Cancer Society and Truth Initiative today announced that grants are now available to help U.S. colleges and universities advocate for, adopt and implement 100 percent smoke- and tobacco-free campus policies. The grants are part of aggressive efforts by all three organizations to deliver the first tobacco-free generation by accelerating and expanding the number of campuses across the country that prohibit smoking and tobacco use.

Smart Campuses quit

The announcement of newly available grants coincides with the awarding of $1.2 million in grants to 126 schools who are working toward a tobacco-free campus policy, the largest number of schools to do so at any one time. Spanning the U.S., the campuses include 43 major academic institutions, including Stanford University and University of Pittsburgh; 34 Historically Black Colleges and Universities (HBCUs) including Howard University; and 49 community colleges. Grantees range from colleges in the early stages of building campus support for going tobacco-free to those that have adopted policies and need support to successfully implement them.

The grants delivered through Truth Initiative and American Cancer Society are part of Be The First, CVS Health's five-year, $50 million initiative that supports education, tobacco control, and healthy behavior programming with a goal of helping to deliver the nation's first tobacco-free generation. CVS Health's efforts targeting college students meet an urgent and critical need. Of the roughly 20 million college and university students in the U.S., more than 1 million have been projected to die prematurely from cigarette smoking.

"We are at a critical moment in our nation's efforts to end the epidemic of smoking and tobacco use, and expanding the number of tobacco-free college and university campuses is an important step in our efforts," said Eileen Howard Boone, President of the CVS Health Foundation. "We're confident our strategy will drive a significant decline in the number of new college-age smokers, and contribute to the progress being made where a tobacco-free generation in the U.S. seems possible."

With the CVS Health Foundation's support, the American Cancer Society and Truth Initiative programs help students, faculty and staff develop and execute strategies that are customized to meet the campuses' unique needs and move the schools toward a 100 percent smoke- and tobacco-free environment. Each organization also provides technical assistance and other resources to schools, including education, communications, support to quit smoking and evaluation.

According to a new survey from CVS Health, public support for smoke- and tobacco-free campus policies remains strong. The results released today revealed that three in four Americans (73%) and eight in 10 current U.S. college students (78%) indicated their support for policies that prohibit smoking and other tobacco use on college campuses. At the same time, 57 percent of U.S. college students say a tobacco-free campus is important to them when considering applying to or attending a college. The findings come from a public opinion poll conducted by Morning Consult for CVS Health in August 2017. For more findings, visit www.cvshealth.com/CampusSurvey.

"While we have made great progress driving down the smoking rate to 6 percent among youth, the prevalence of smoking by young adults is 14.2 percent and those who attend college have a higher risk of initiating and experimenting with smoking," said Robin Koval, CEO and President of Truth Initiative, the national public health organization that directs and funds the truth campaign. "With 99 percent of smokers starting before age 26, college campuses are critical in preventing young adults from starting tobacco use, aiding current smokers in quitting and reducing exposure to secondhand smoke for all. We are thrilled to be working with the CVS Health Foundation to provide grants to minority-serving institutions, HBCUs, and community colleges to give them the tools to go tobacco-free and be the generation that ends smoking."

"Tobacco is the single largest preventable cause of disease and premature death in the United States. Cigarette smoking is responsible for approximately 30 percent of all cancer deaths, killing up to half of its users," said Gary Reedy, CEO of the American Cancer Society, "By partnering with the CVS Health Foundation to create tobacco-free campus environments, we can reduce youth tobacco exposure, prevent students from becoming addicted, and ultimately, reduce the number of people who get sick and die from cancer and other tobacco-related diseases."

Since the launch of its tobacco-free college program in 2016, the CVS Health Foundation has awarded more than $3 million in grants to 146 U.S. colleges and universities as part of an ongoing commitment to accelerate and expand the number of 100 percent tobacco-free campuses. The U.S. Department of Education reports there are approximately 4,700 U.S. colleges and universities, many of which have more than one campus. Yet, only 1,611 campuses are 100-percent smoke- and tobacco-free, according to an Americans for Nonsmokers Rights analysis.

To see the full list of colleges supported by these grants and for more information on the grant application process, please visit http://www.cvshealth.com/tobaccofreecampus.

Poll Methodology 

The poll was conducted online by Morning Consult for CVS Health between August 4-7, 2017 among a national sample of 2,880 U.S. adults, with an oversample of current college students and parents of current college students. Margin of error is +/-2 percentage points.

About the CVS Health Foundation

The CVS Health Foundation is a private charitable organization created by CVS Health that works to build healthier communities, enabling people of all ages to lead healthy, productive lives. The Foundation provides strategic investments to nonprofit partners throughout the U.S. who help increase community-based access to health care for underserved populations, create innovative approaches to chronic disease management and provide tobacco cessation and youth prevention programming. We also invest in scholarship programs that open the pathways to careers in pharmacy to support the academic aspirations of the best and brightest talent in the industry. Our philanthropy also extends to supporting our colleagues' spirit of volunteerism through Volunteer Challenge grants to nonprofits where they donate their time and fundraising efforts. To learn more about the CVS Health Foundation and its giving, visit www.cvshealth.com/social-responsibility.

About The American Cancer Society 

The American Cancer Society is a global grassroots force of 2 million volunteers saving lives in every community. As the largest voluntary health organization, the Society's efforts have contributed to a 25 percent decline in cancer death rates in the U.S. since 1991, and a 50 percent drop in smoking rates. For more information, to get help, or to join the fight, call us anytime, day or night, at (800) 227-2345 or visit cancer.org.

About Truth Initiative 

Truth Initiative is dedicated to achieving a culture where all youth and young adults reject tobacco. We speak, seek and spread the truth about tobacco through education, tobacco control research and policy studies, and community activism and engagement. We've helped bring teen cigarette use down from 23 percent in 2000 to 7 percent in 2015. We're proud of that success, but our work won't stop until we achieve a culture where all youth and young adults reject tobacco. https://truthinitiative.org/

Media Contacts:

Michael Reich
813-838-8912
michael.reich@cancer.org

Nicole Dueffert
202-454-5589
ndueffert@truthinitiative.org

Mary Gattuso
401-770-9811
mary.gattuso@cvshealth.com

SOURCE CVS Health Foundation

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CVS Health Makes $50 Million Five-Year Commitment to Deliver the Nation's First Tobacco-Free Generation As Next Step Toward Smoke-Free Living

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WOONSOCKET, R.I., March 10, 2016 /PRNewswire/ -- CVS Health (NYSE: CVS), the nation's largest pharmacy innovation company, today announced Be The First, a five-year $50 million initiative to help deliver the nation's first tobacco-free generation. Through this initiative, which is funded through CVS Health and the CVS Health Foundation, the company is extending its commitment to help people lead tobacco-free lives. Recognizing that tobacco use is the leading preventable cause of disease and death in the United States and that youth use of some tobacco products is on the rise, Be The First comprises comprehensive education, advocacy, tobacco control and healthy behavior programming in partnership with organizations uniquely positioned to tackle this public health challenge.

"We are at a critical moment in our nation's efforts to end the epidemic of tobacco use that continues to kill more people than any other preventable cause of death, and threatens the health and well-being of our next generation," said Troyen A. Brennan, M.D., M.P.H., and Chief Medical Officer for CVS Health. "Ensuring our youth stay tobacco-free requires increased education and awareness of healthy behaviors. We're partnering with experts across the public health community who have established best practices to help prevent tobacco use. And, by establishing more public-private partnerships to implement these strategies more aggressively, we can help increase the number of people leading tobacco-free lives and move us one step closer to delivering the first tobacco-free generation."

To help achieve these goals, CVS Health and the CVS Health Foundation have enlisted the help of the nation's leading anti-tobacco and youth organizations to support programs that each address a unique part of the tobacco epidemic many of which will be launching in the coming weeks. These include new and expanded tobacco education programming with the Campaign for Tobacco-Free Kids and Scholastic Inc., as well as advocacy and tobacco-control initiatives with organizations such as the American Cancer Society and the National Urban League to accelerate declines in rates of smoking and other tobacco use among teens and young adults.

Be The First is directed at youth and young adults who use tobacco or who are at risk of becoming regular tobacco users, as well as the country's 3 million elementary school children who, without early tobacco education, may become future tobacco users. It is also focused on continuing to support community-based cessation programs for adult smokers, who expose children to tobacco use in the home and other public venues that permit smoking.

To help guide the initiative, CVS Health is convening a national advisory group made up of a diverse group of thought leaders who will advise on trends, initiatives and strategies that help advance the company's efforts to make the next generation tobacco-free. Members of the advisory group include: Aria Finger, CEO of DoSomething.org; Rosie Henson, Senior Vice President for Prevention and Early Detection at the American Cancer Society; Barry Hummel, Jr., MD, FAAP, Quit Doc Foundation; Matthew L. Myers, President of the Campaign for Tobacco-Free Kids; Harold Paz, M.D., M.S., Chief Medical Officer for Aetna; Steve Schroeder, M.D., Director of the Smoking Cessation Leadership Center at the University of California San Francisco; and Aaron Zeiler, the 2015 Frank Karel Fellow in Public Interest Communications.

"Both the public health community and private sectors must work together if we are to advance a national strategy to end the tobacco epidemic, especially among our children," said Matthew L. Myers, president, Campaign for Tobacco-Free Kids. "We applaud CVS Health for continuing to demonstrate its leadership and commitment to helping people lead tobacco-free lives with this significant investment in the health and well-being of the next generation of Americans."

CVS Health has set actionable and measurable goals over the next five years for its Be The First initiative, including contributing to a 3 percent decline in the national youth smoking rate, a 10 percent decline in the number of new youth smokers and doubling the number of tobacco-free college and university campuses.

Additionally, Be The First will support acampaign to encourage tobacco-free social media. The #BeTheFirst social campaign will include a variety of shareable videos, graphics, and digital tools that enable youth to express their commitment to "be the first" generation to lead tobacco-free lives and counter social media messaging and imagery that promotes youth tobacco use. Research shows that exposure to social media that depicts tobacco use predicts future smoking tendency, over and above the influence of TV and movie depictions of smoking. By helping to make the virtual world of social media tobacco-free, Be The First is helping to provide young people with the motivation to adopt and advocate for the same healthy behaviors in the physical world where it truly matters.

"We know that young people are committed to social change and making the world a better place that includes tackling issues like tobacco," said Aria Finger, CEO of DoSomething.org, with 5 million members in 130 countries who participate in volunteer campaigns that impact every cause. "We're proud to support CVS Health's initiative to harness the power of young people and activate them to stop showcasing tobacco and e-cigarettes on social media. It's amazing to see how passionate millennials are and how much of an impact they can have when addressing issues they care about."

"Tobacco use, especially among our youth, is one of the most pressing public health issues that we face today," said Eileen Howard Boone, SVP of Corporate Social Responsibility and Philanthropy at CVS Health, and President of the CVS Health Foundation. "We're pleased to bring additional resources and capabilities to the public health community and work collaboratively with our expert partners to help those who smoke to quit and to ensure that those who don't smoke never start."

Each day, according to the Centers for Disease Control and Prevention, more than 3,800 children under the age of 18 smoke their first cigarette and more than 2,100 youth and young adults who have experimented with cigarettes become new regular, daily smokers. Additionally, 40.6% of children between the ages of 3 and 11 years old and 33.8% of kids 12-19 in the United States are exposed to cigarette smoke regularly, either in the home or in public places that permit tobacco use. According to the U.S. Surgeon General, if the rate in youth smoking and youth tobacco use is reduced, 5.6 million children alive today who ultimately will die early from smoking could live to a normal life expectancy.

For more information about Be The First and CVS Health's broader commitment to tobacco-free living, please visit www.cvshealth.com/bethefirst.

About CVS Health

CVS Health is a pharmacy innovation company helping people on their path to better health. Through its approximately 9,600 retail pharmacies, more than 1,100 walk-in medical clinics, a leading pharmacy benefits manager with more than 75 million plan members, a dedicated senior pharmacy care business serving more than one million patients per year, and expanding specialty pharmacy services, the Company enables people, businesses and communities to manage health in more affordable and effective ways. This unique integrated model increases access to quality care, delivers better health outcomes and lowers overall health care costs. Find more information about how CVS Health is shaping the future of health at https://www.cvshealth.com.

Contact:

Joe Goode
Corporate Communications
(401) 770-9820, jlgoode@cvs.com

Mary Alfieri
Corporate Communications
(401) 770-9811, malfieri2@cvs.com

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SOURCE CVS Health

CVS Health announced Be The First, a $50 million initiative to help deliver the nation's first tobacco-free generation
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CVS Health Foundation Announces Second Round of Grants in Partnership with Campaign for Tobacco-Free Kids

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WOONSOCKET, R.I., March 16, 2016 /PRNewswire/ --The CVS Health Foundation, a private foundation created by CVS Health (NYSE: CVS), today announced the second round of grants awarded in partnership with the Campaign for Tobacco-Free Kids through the "Making the Next Generation Tobacco-Free" grant program. The new grants are part of Be The First, CVS Health's $50 million, five-year initiative to help deliver the nation's first tobacco-free generation, and extend the company's commitment to help people lead tobacco-free lives.

#BeTheFirst tobacco-free generation

The announcement of a new group of grantees coincides with Kick Butts Day, the Campaign for Tobacco Free Kids' national day of activism that empowers youth to stand out, speak up and mobilize their communities in fighting tobacco use. In partnership with Campaign for Tobacco-Free Kids, CVS Health Foundation has committed $5 million in grants over five years to nonprofit organizations that are committed to educating young people about the dangers of tobacco.

"In just one year, we've seen great progress from our grantees awarded through our partnership with the Campaign for Tobacco-Free Kids," said Eileen Howard Boone, President of the CVS Health Foundation. "We're proud to provide support to organizations that are helping to empower youth to speak out on tobacco issues in their communities. By working together, we can help deliver the first tobacco-free generation."

While youth smoking has fallen to record lows, youth use of some tobacco products, especially electronic cigarettes, is on the rise. Additional support and resources can accelerate progress and help end tobacco use among America's youth. Together, CVS Health Foundation and Campaign for Tobacco-Free Kids aim to reduce youth tobacco use, especially among at-risk populations, increase youth engagement in tobacco prevention activities, and educate the public about the problem of and solutions to youth tobacco use in local communities.

"We know that 95 percent of adult smokers start smoking before age 21. As a result of the grants offered through the CVS Health Foundation, our community partners are able to expand tobacco prevention resources and encourage youth that don't use tobacco to ever start," saidMatthew L. Myers, President, Campaign for Tobacco-Free Kids. "We share a very important goal with the CVS Health Foundation making the next generation tobacco-free and are very thankful for their continued support."

To continue its support of tobacco-free living and move one step closer to the first tobacco-free generation, the CVS Health Foundation today announced seven new grantees, which include:

  • Southeastern (Connecticut) Regional Action Council, in support of training high school youth to administer a statewide education program to elementary and middle school youth
  • New Jersey Global Advisors on Smokefree Policy, in support of expanding its reach to serve more communities
  • Southwest Louisiana Area Health Education Center, in support of addressing youth tobacco use through a musician mentorship program
  • North Carolina Alliance for Health, in support of building a network of trained youth and adult leaders who actively support efforts to reduce the impact of tobacco use
  • National Association of School Nurses, in support of a program that will educate at-risk youth and their families in low-income communities on the risks of e-cigarettes
  • Arizona UMOM New Day Centers, in support of a teen activity program that will provide intervention programming and interactive workshops
  • Rhode Island Mentoring Partnership, in support of integrating tobacco prevention training and activities into existing direct service mentoring programs for elementary and middle school aged youth

In March 2015, the CVS Health Foundation announced its first round of grantees to be awarded through the Campaign for Tobacco-Free Kids grant program. Key accomplishments from the first six months of funding include:

BREATHE California of Los Angeles County conducted 32 tobacco prevention workshops in 32 schools, reaching a total of 1,942 youth. Activities included administering pre- and post- tests to students participating in the program to assess their knowledge of tobacco. Following the curriculum, 72 percent of participants were able to identify three ways that tobacco is harmful to the body, 76 percent of participants were able to identify three ways to reduce the harm that comes from smoking and 62 percent of participants spoke with their family and friends about the dangers of smoking.

The California School-Based Health Alliance (Oakland, CA) selected five School-Based Health Centers to participate in a tobacco peer education learning collaborative, which included how to conduct student-led community needs assessments, how to create impactful school-wide events and an overview of tobacco education resources including the Kick Butts Day website. All grantees will be participating in monthly webinars on positive youth development, emerging trends in tobacco, and project updates.

The Health Promotion Council of Southeastern PA (Philadelphia, PA) expanded its Advocacy Institute, whichassembled a group of youth advocates to create and launch the #RealTalkTobacco's #PHILLY1st campaign which is working together to make Philadelphia the first city with a zero percent youth smoking rate.

Ohio Public Health Partnership (Columbus, OH) executed an intense marketing campaign in partnership with Tobacco-Free Kids Ohio to highlight the current state of youth tobacco use and nicotine addiction. As a result, awareness among youth in Ohio has increased. In addition, a social studies-based curriculum is being promoted in several counties and has been adopted by two large middle schools in Medina County.

Last week, CVS Health announced Be The First, a five-year, $50 million initiative to help deliver the first tobacco-free generation and extend the company's commitment to helping people lead tobacco-free lives. With support and funding through CVS Health and the CVS Health Foundation, Be The First supports comprehensive education, advocacy, tobacco control and healthy behavior programming delivered by a group of national partner organizations. For more information about Be The First and CVS Health's broader commitment to tobacco-free living, please visit www.cvshealth.com/be-the-first.

About CVS Health

CVS Health is a pharmacy innovation company helping people on their path to better health. Through its approximately 9,600 retail pharmacies, more than 1,100 walk-in medical clinics, a leading pharmacy benefits manager with more than 75 million plan members, a dedicated senior pharmacy care business serving more than one million patients per year, and expanding specialty pharmacy services, the Company enables people, businesses and communities to manage health in more affordable and effective ways. This unique integrated model increases access to quality care, delivers better health outcomes and lowers overall health care costs. Find more information about how CVS Health is shaping the future of health at https://www.cvshealth.com.

CONTACT:

Mary Alfieri, mary.alfieri@cvscaremark.com, 401-770-9811

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The CVS Health Foundation announced the second round of grants in partnership with the Campaign for Tobacco-Free Kids
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American Cancer Society and CVS Health Foundation Award Grants to Help 20 Colleges and Universities Go Tobacco-Free in Largest Initiative of Its Kind

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ATLANTA, Nov. 14, 2016 /PRNewswire/ -- The American Cancer Society and the CVS Health Foundation today awarded grants to 20 U.S. colleges and universities as part of their Tobacco-Free Generation Campus Initiative (TFGCI), a $3.6 million multi-year program intended to accelerate and expand the adoption and implementation of 100 percent smoke- and tobacco-free campus policies. The announcement coincides this week with the American Cancer Society Great American Smokeout.

The Tobacco-Free Generation Campus Initiative is part of Be The First, CVS Health's five-year, $50 million initiative that supports education, advocacy, tobacco control, and healthy behavior programming to help deliver the nation's first tobacco-free generation. CVS Health has set actionable and measurable goals for Be The First, including a doubling of the number of tobacco-free college and university campuses in the United States.

"With our partners at CVS Health, we are excited to support the efforts of many dedicated students, faculty and staff to make their campuses smoke- and tobacco-free using proven strategies that will also reduce tobacco use among students," said Gary M. Reedy, Chief Executive Officer for the American Cancer Society. "To be successful in creating a tobacco-free generation, it is important that we prevent and eliminate lethal and addictive tobacco use among college students."

The American Cancer Society Great American Smokeout will take place on Thursday, November 17. The annual intervention effort encourages smokers to quit for a day, quit for good, or make a plan to quit, and raises awareness around the many tools and resources they can use to help them quit.

Grant Recipients from Coast to Coast

Over the next three years, the Tobacco-Free Generation Campus Initiative will award grants to a total of 125 colleges and universities throughout the U.S. with the greatest need for stronger tobacco prevention and control. The grants will help schools successfully advocate for, adopt and implement 100 percent smoke- and tobacco-free campus policies. Campuses will also receive technical assistance and resources to support their efforts with education, communications, cessation, and evaluation.

The University of Pennsylvania is one of the first 20 grant recipients, and is working towards becoming the first Ivy League institution to adopt a 100 percent tobacco-free campus policy.

"We are grateful to be among the recipients of the American Cancer Society/CVS Health Foundation tobacco control grant as it recognizes and supports Penn's commitment to a tobacco-free campus," said Penn President Amy Gutmann. "Under the leadership of Penn pulmonologist Frank Leone, we have developed an innovative, interdisciplinary approach to smoking cessation that has yielded unprecedented success in just two years. Frank Leone and his colleagues understand the complexity of the problem of tobacco dependence and the need to take a long-term view to change tobacco behaviors. This generous grant will greatly aid the University's ongoing efforts to effectively address this major public health epidemic."

Other grant recipients include: Bowling Green State University (Ohio), California State University San Marcos, Davenport University (Mich.), East Carolina University (N.C.), El Paso Community College (Texas), Indiana University Bloomington, Lenoir-Rhyne University (N.C.), Merritt College (Calif.), Montclair State University (N.J.), Oakland University (Mich.), Penn State University (Pa.), Piedmont Community College (N.C.), Saint Mary's College of California, Springfield College (Mass.), St. Xavier University (Ill.), Texas Christian University, Texas A&M University - Corpus Christi, University of Cincinnati Blue Ash College (Ohio) and University of Michigan.

Public Support for Tobacco Control on Campus

TFGCI grants are intended to address a critical, unmet need by supporting efforts to advocate for, establish and institute smoke- and tobacco-free campus policies. The U.S. Department of Education reports there are approximately 4,700 institutions of higher education in the United States. According to the Americans for Nonsmokers' Rights Foundation, only 1,427 campuses are 100-percent smoke- and tobacco-free. That reflects major progress over earlier years, but much remains to be done.

According to a new national Morning Consult poll of 2,202 registered voters commissioned by CVS Health on October 12-18 2016, there is strong public support for addressing the continued impact of tobacco use on college and university campuses. Among the key poll findings:

  • Seventy-six-percent of Americans think youth smoking and/or tobacco use is a problem. Similarly, 69% of Americans think college student smoking and/or tobacco use is a problem.
  • More than half of Americans (56%) think the number of tobacco-free campuses is too low. This is similar among U.S. college students where the combined percentage is 54 percent.
  • Three-quarters (75%) of Americans support policies that prohibit smoking and other tobacco use on college campuses.
  • Fifty-two percent of Americans think whether or not a campus is tobacco-free is an important consideration when applying to, and potentially attending, a college/university, ranking behind academic quality (86%) and quality of housing (79%), but ahead of how competitive athletic teams are (38%).

"We're at a critical moment in our nation's efforts to end the epidemic of smoking and tobacco use, and expanding the number of tobacco-free college and university campuses is an important step in our efforts," said Troyen A. Brennan, M.D., M.P.H., and Chief Medical Officer for CVS Health. "We're confident our strategy will drive a significant decline in the number of new college-age smokers, and contribute to the progress being made where a tobacco-free generation in the U.S. seems possible."

Accepting Applications for New Grants

In partnership with the CVS Health Foundation, the American Cancer Society will begin accepting online applications for the next round of Tobacco-Free Generation Initiative (TFGCI) grants. The fall grant cycle will run through February 28, 2017 with the names of grant recipients to be announced in May 2017.

In addition to grants, colleges and universities will receive technical assistance throughout the tobacco-free policy planning and implementation process. Technical assistance will be provided through webinars, online resources and limited one-on-one consultations.

To learn more about the Tobacco-Free Generation Campus Initiative (TFGCI), U.S. colleges and universities are encouraged to visit www.CVSHealth.com/tobaccofreecampus. To apply for a TFGCI grant, visit www.cancer.org/tfgci.

About The American Cancer Society

The American Cancer Society is a global grassroots force of 2 million volunteers saving lives in every community. As the largest voluntary health organization, the Society's efforts have contributed to a 23 percent decline in cancer death rates in the U.S. since 1991, and a 50 percent drop in smoking rates. We're finding cures as the nation's largest private, not-for-profit investor in cancer research, ensuring people facing cancer have the help they need and continuing the fight for access to quality health care, lifesaving screenings and more. For more information, to get help, or to join the fight, call us anytime, day or night, at (800) 227-2345 or visit cancer.org.

About the CVS Health Foundation

The CVS Health Foundation is a private charitable organization created by CVS Health (NYSE:CVS) that works to build healthier communities, enabling people of all ages to lead healthy, productive lives. The Foundation provides strategic investments to nonprofit partners throughout the U.S. who help increase community-based access to health care for underserved populations, create innovative approaches to chronic disease management and provide tobacco cessation and youth prevention programming. We also invest in scholarship programs that open the pathways to careers in pharmacy to support the academic aspirations of the best and brightest talent in the industry. Our philanthropy also extends to supporting our colleagues' spirit of volunteerism through Volunteer Challenge grants to nonprofits where they donate their time and fundraising efforts. To learn more about the CVS Health Foundation and its giving, visit www.cvshealth.com/social-responsibility.

FOR MORE INFORMATION, CONTACT:

American Cancer Society: Charaighn Sesock, 559.972.4877, charaighn.sesock@cancer.org
CVS Health: Joe Goode, 401.770.9820, jlgoode@cvs.com

3 in 4 Americans support tobacco-free policies on campus.

Smart campuses quit. #BeTheFirst

Tobacco free tastes better. #BeTheFirst

Clearing the air: tobacco use on campus infographic.

SOURCE CVS Health

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CVS Health Research Institute Study Confirms that the Company's Tobacco Removal Decision Reduced Cigarette Purchases Nationwide

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Findings show that those who had purchased cigarettes exclusively at CVS Pharmacy were 38% more likely to stop buying - and presumably using - them altogether

Newly published research underscores the impact of a private retailer on restricting access to tobacco and improving public health

WOONSOCKET, R.I., Feb. 16, 2017 /PRNewswire/ -- Newly published research from the CVS Health (NYSE: CVS) Research Institute emphasizes the role a private retailer can play in restricting access to tobacco and improving public health. The study, published online today in the American Journal of Public Health, showed that the Company's decision to remove tobacco from all CVS Pharmacy stores reduced the number of cigarette purchases across all retail settings with an even greater impact on those who bought cigarettes exclusively at CVS Pharmacy. The research confirms and expands upon initial impact data released on the one-year anniversary of the Company's removal of cigarettes and other tobacco products from its retail stores.

"When we removed tobacco from our shelves, a significant number of our customers simply stopped buying and hopefully smoking cigarettes altogether instead of just altering their cigarette purchasing habits," said Troyen A. Brennan, M.D., Chief Medical Officer of CVS Health and an author of the study. "This research proves that our decision had a powerful public health impact by disrupting access to cigarettes and helping more of our customers on their path to better health."

The study assessed the impact of CVS Health's discontinuation of tobacco sales by analyzing data from a nationally representative survey of consumers' cigarette purchasing behavior at drug, food, big box, dollar, convenience and gas station retailers prior to and one year following the Company's decision. While the Company's decision reduced cigarette purchases across all retail settings, those who purchased cigarettes exclusively at CVS Pharmacy were 38 percent more likely to stop buying cigarettes, and those who purchased three or more packs per month were more than twice as likely to stop buying cigarettes altogether.

"CVS Health's decision to end tobacco sales has had a substantial and measurable impact on improving our nation's health," said Matthew L. Myers, President of the Campaign for Tobacco-Free Kids. "These newly published results make it increasingly untenable for responsible retailers especially those that provide health care services to continue selling tobacco products. We also urge parents and other consumers concerned about health to patronize retailers that don't sell tobacco products, such as those on our website, www.ShopTobaccoFree.org."

Following CVS Health's decision to exit tobacco in 2014, the company has extended its commitment to helping people lead tobacco-free lives through increased smoking cessation resources and a focus on youth tobacco use and prevention. In 2016, CVS Health announced Be The First, a five-year, $50 million initiative to help deliver the first tobacco-free generation. With support and funding through CVS Health and the CVS Health Foundation, Be The First supports comprehensive education, advocacy, tobacco control and healthy behavior programming delivered in concert with a group of national partner organizations.

"Tobacco use, especially among our youth, is one of the most pressing public health issues that we face today," said Eileen Howard Boone, Senior Vice President of Corporate Social Responsibility and Philanthropy at CVS Health, and President of the CVS Health Foundation. "While smoking rates among children and adults have declined over the past decade, approximately 36.5 million adults still smoke and 3,200 people under age 18 smoke their first cigarette every day. Reducing tobacco use continues to be a public health priority, which we are committed to addressing."

Smoking is the leading cause of preventable morbidity and mortality in the United States, accounting for more than 480,000 deaths each year, $170 billion in medical costs and $156 billion in lost productivity. For more information on CVS Health's commitment to tobacco-free living, visit www.CVSHealth.com/BeTheFirst.

About CVS Health

CVS Health is a pharmacy innovation company helping people on their path to better health. Through its more than 9,700 retail locations, more than 1,100 walk-in medical clinics, a leading pharmacy benefits manager with nearly 90 million plan members, a dedicated senior pharmacy care business serving more than one million patients per year, expanding specialty pharmacy services, and a leading stand-alone Medicare Part D prescription drug plan, the company enables people, businesses and communities to manage health in more affordable and effective ways. This unique integrated model increases access to quality care, delivers better health outcomes and lowers overall health care costs. Find more information about how CVS Health is shaping the future of health at https://www.cvshealth.com.

Contacts:

Christina Beckerman
CVS Health
(401) 770-8868
christina.beckerman@cvshealth.com

Mary Alfieri
CVS Health
(401) 770-8078
mary.alfieri@cvshealth.com

SOURCE CVS Health

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CVS Health Takes Next Step in Five-Year Commitment to Deliver the First Tobacco-Free Generation

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Announces $10 million in new and expanded partnerships and programs with the nation's leading anti-tobacco organizations as part of Be The First initiative

WOONSOCKET, R.I., March 13, 2017 /PRNewswire/ -- CVS Health (NYSE: CVS), the nation's largest pharmacy innovation company, today announced it will fund $10 million in new and expanded partnerships and programs to launch the second year of Be The First, the company's five year, $50 million commitment to help deliver the nation's first tobacco-free generation. The partnerships and programs will roll out throughout 2017 and build upon the success of the first year in the areas of anti-smoking education, tobacco-control advocacy, and healthy behavior programming.

"Tobacco continues to be the leading cause of preventable disease and death in the United States, yet 2,100 youth and young adults still become daily cigarette smokers," said Troyen Brennan, M.D., M.P.H., and Chief Medical Officer for CVS Health. "CVS Health recognizes that by bringing together experts in the public health community and aggressively implementing strategies to reduce tobacco use, we have the opportunity to deliver the first tobacco-free generation."

Be The First was introduced in March 2016 and is directed at youth and young adults who currently smoke or are at risk of becoming regular tobacco users; the country's 3 million elementary school children who, without early tobacco education, may become future tobacco users; and adult smokers who expose children to tobacco use. Since launching the initiative, CVS Health has reached nearly 5 million young people with anti-smoking programming and has helped 20 colleges and universities pursue 100% smoke-and tobacco-free campus policies.

"In the year since we introduced Be The First, we've seen very good progress, but we know there is much more to be done in schools, on college campuses and in our communities," said Eileen Howard Boone, president of the CVS Health Foundation. "We're pleased to sustain this momentum by expanding partnerships with best-in-class organizations and identifying new partners that will bring the expertise needed to move us one step closer to the first tobacco-free generation."

Helping Our Kids "Kick Butts"

As part of the CVS Health Foundation's five year, $5 million commitment to support the efforts of the Campaign for Tobacco-Free Kids, the CVS Health Foundation is funding a new online training program with courses to train youth and adults to become tobacco prevention ambassadors. These courses are focused on how tobacco affects youth, including the growing availability of candy-flavored e-cigarettes and cigars, and ways for people to advocate for tobacco-free communities. The announcement of this new resource coincides this week with Kick Butts Day on March 15, the Campaign for Tobacco Free Kids' national day of activism that empowers youth to stand out, speak up and mobilize their communities in fighting tobacco use.

"CVS Health has shown tremendous leadership in helping people lead tobacco-free lives by bringing the public health and private sector communities together to work on this public health crisis," said Matthew L. Myers, president, Campaign for Tobacco-Free Kids and member of CVS Health's Be The First national advisory council. "We look forward to continuing to work with CVS Health to improve the lives of America's children and young adults and win the fight against tobacco for good."

Promoting Tobacco-Free College Campuses

As part of Be The First, CVS Health set actionable and measurable goals, including a doubling of the number of tobacco-free educational institutions in the United States. In 2017, the CVS Health Foundation and American Cancer Society will continue to help accelerate the number of colleges and universities that advocate for, adopt and implement a 100% smoke- and tobacco-free campus policy by supporting more than 50 new schools in their tobacco control efforts. Interested schools can apply online at www.cancer.org/tfgci.

This spring, the CVS Health Foundation and Truth Initiative, the national public health organization that leads truth, the nation's largest youth tobacco prevention campaign, will announce an expanded partnership to help Historically Black Colleges and Universities and community colleges across the country adopt 100% tobacco-free policies. This effort is especially relevant because African-American and low-income communities have been the target of tobacco industry marketing for decades.

Raising Awareness Across Communities

To increase awareness and advocacy in the communities it serves, CVS Health and the American Lung Association's LUNG FORCE are teaming up in the fight against tobacco to win the battle against lung cancer. The campaign, which will launch in May, will give customers an easy way to spread tobacco-free messaging in their communities and take advantage of tobacco-free resources for their towns, schools and public areas.

Delivering Smoking Cessation Services to Cancer Patients

CVS Health is also continuing its focus on supporting community-based cessation programs for adult smokers, who cause damage to their own health, as well as expose children to tobacco use and secondhand smoke. Later this year, the CVS Health Foundation will invest nearly $1 million to address smoking cessation in the oncology setting across several National Cancer Institute-designated cancer hospitals.

Be The First is funded through CVS Health and the CVS Health Foundation, and comprises comprehensive anti-smoking education, tobacco control advocacy and healthy behavior programming in partnership with organizations uniquely positioned to tackle this public health challenge. For more program information, visit www.cvshealth.com/bethefirst.

About CVS Health

CVS Health (NYSE: CVS) is a pharmacy innovation company helping people on their path to better health. Through its more than 9,700 retail locations, more than 1,100 walk-in medical clinics, a leading pharmacy benefits manager with nearly 90 million plan members, a dedicated senior pharmacy care business serving more than one million patients per year, expanding specialty pharmacy services, and a leading stand-alone Medicare Part D prescription drug plan, the company enables people, businesses and communities to manage health in more affordable and effective ways. This unique integrated model increases access to quality care, delivers better health outcomes and lowers overall health care costs. Find more information about how CVS Health is shaping the future of health at https://www.cvshealth.com.

About the CVS Health Foundation

The CVS Health Foundation is a private charitable organization created by CVS Health that works to build healthier communities, enabling people of all ages to lead healthy, productive lives. The Foundation provides strategic investments to nonprofit partners throughout the U.S. who help increase community-based access to health care for underserved populations, create innovative approaches to chronic disease management and provide tobacco cessation and youth prevention programming. We also invest in scholarship programs that open the pathways to careers in pharmacy to support the academic aspirations of the best and brightest talent in the industry. Our philanthropy also extends to supporting our colleagues' spirit of volunteerism through Volunteer Challenge grants to nonprofits where they donate their time and fundraising efforts. To learn more about the CVS Health Foundation and its giving, visit www.cvshealth.com/social-responsibility.

Media Contact:

Mary Alfieri, mary.alfieri@cvscaremark.com, 401-770-9811

SOURCE CVS Health

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