Beauty

CVS Pharmacy Announces the Expansion of its BeautyIRL Experience to Nearly 50 Locations

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10.22.19

The experiential format will feature express GSQ by GLAMSQUAD beauty services through an exclusive retail partnership with Glamsquad

GSQ by GLAMSQUAD products to launch exclusively at CVS in select stores

WOONSOCKET, R.I. — CVS Pharmacy, the retail division of CVS Health (NYSE: CVS), today announced the expansion of BeautyIRL, its highly interactive beauty department, into nearly 50 stores by the end of 2019. The store concept, which is designed to encourage the discovery of new brands and trends will launch in key markets including New York City, Los Angeles, Miami and Boston.

The expanded and redesigned beauty department features new social and indie brands, a mini must-have shop, rotational pop-ups and new beauty services, GSQ by GLAMSQUAD, offered through an exclusive retail partnership with Glamsquad. The services, which are rolling out through the end of this year, include express blowouts, dry styling/braids, single-feature or full makeup applications, and more as well as pro-level piercings in partnership with Studex. The expansion to additional markets stems from the success of four pilot locations, which launched in August of 2018.

“In today’s rapidly evolving beauty retail landscape, customers want three things: brands, experience and service,” said Maly Bernstein, Vice President, Beauty and Personal Care for CVS Health. “We are incredibly excited at how customers responded to our BeautyIRL format, which drew Millennials and Gen-Z customers at impressive rates and showed customer growth across several age groups. As one of the nation’s largest health and beauty retailers, we recognized an opportunity to deliver a more inspiring, interactive in-store shopping experience for our customers and we’re excited to expand this format into additional markets.”

Since their launch in 2014, Glamsquad has disrupted the beauty industry by using technology to deliver personalized and convenient beauty service experiences to their customers. The CVS and Glamsquad partnership is an opportunity to deliver an omni-channel service experience to existing and new customers and provide an avenue for customer application and sampling of new, trend-driven product offerings.

In addition to offering Glamsquad services within the new beauty store concepts, CVS is exclusively launching GSQ by GLAMSQUAD, a line of essential hair care, beauty tools and daily routine heroes. Born out of Glamsquad and CVS’s shared desire to democratize beauty and developed with the Millennial and Gen Z consumers in mind, the line features expertly-designed formulas and highly-covetable styles, with every product selected and perfected by a community of beauty experts.

Offering a comprehensive selection of cross-category, yet complementary products, GSQ by GLAMSQUAD revolutionizes the beauty landscape by providing CVS customers easier access to both salon-quality services, and now, salon-quality products, at an accessible price point.

“GSQ by GLAMSQUAD was created to bring the ethos of Glamsquad to a national market at an accessible price point,” said Amy Shecter, CEO for Glamsquad. “This holistic line of complementary products across multiple categories includes hair care, beauty tools and accessories. We are excited to debut this brand at CVS as we share a similar mission: democratizing beauty and helping women look and feel their best.”

To learn more about CVS Pharmacy's new beauty experience and GSQ by GLAMSQUAD, visit http://www.cvs.com/GSQbyGLAMSQUAD.

About CVS Pharmacy

CVS Pharmacy®, the retail division of CVS Health (NYSE: CVS), is America's leading retail pharmacy with over 9,900 locations. It is the first national pharmacy to end the sale of tobacco and the first pharmacy in the nation to receive the Community Pharmacy accreditation from URAC, the leading health care accreditation organization that establishes quality standards for the health care industry. CVS Pharmacy® is reinventing pharmacy to help people on their path to better health by providing the most accessible and personalized expertise, both in its stores and online at CVS.com. General information about CVS Pharmacy® and CVS Health is available at www.cvshealth.com.

About Glamsquad

Glamsquad is a next generation, omni-channel beauty brand offering premium services and products. Glamsquad brings the salon experience directly to you, delivering hair, makeup and nail services to your home, office or hotel. Connecting beauty professionals and customers through its data-driven platform, and with its branded beauty line of hair and makeup products, Glamsquad has built a company on the foundation of personalization and customization. Services are offered across Los Angeles, the greater New York City area, San Francisco Bay Area, Boston, Miami, and Washington DC, and hair and makeup products are sold nationwide. For more information, please visit http://www.glamsquad.com.

Media Contact

Stephanie Cunha
CVS Pharmacy
401.770.9354
Stephanie.Cunha@CVSHealth.com

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CVS Health Named One of Fast Company’s 2019 Most Innovative Companies

CVS Health Named One of Fast Company’s 2019 Most Innovative Companies
Bottom of the article
02.26.19
Fast Company’s Most Innovative Companies logo

CVS Health has been named one of Fast Company’s most innovative companies for 2019.

The annual list, which ranked CVS Health #3 in the beauty sector, recognizes companies that are “making the most profound impact on both industry and culture.”

CVS Health was recognized for our Beauty Mark initiative, which launched in 2018 and was designed to create new industry standards for post-production alteration of beauty imagery and to encourage and promote authenticity in beauty. In early 2019, we announced the progress we had made toward our goal of having full transparency in the beauty imagery in our stores, online and for marketing efforts by the end of 2020.

Beauty Evolution: Our Ongoing Innovations

Beauty Mark is one of a number of innovations in beauty that we have made over the past year.

Our BeautyIRL concept shops, currently in four CVS Pharmacy locations, offer a more inspiring and interactive shopping experience that speaks to the evolving beauty landscape. The shop-in-shops feature an expanded and redesigned beauty department and mini beauty services through an exclusive partnership with GlamSquad, a technology-driven on-demand beauty services company and community of beauty professionals.

And on CVS Pharmacy shelves nationwide, we’ve grown our Korean beauty product offerings to become one of the largest and most expansive selections in the world, featuring ahead-of-the-curve skincare and makeup innovations.

We’re also on track to fulfill our commitment to remove parabens, phthalates and the most prevalent formaldehyde donors across nearly 600 beauty and personal care products from store brands CVS Health, Beauty 360, Essence of Beauty, and Blade product lines by the end of 2019.

Additionally, our CVS Beauty Club is offering more rewards than ever and earlier access to new items for our most loyal customers. 

National trade publication Women’s Wear Daily (WWD) also recognized our growth and innovation in the sector, giving CVS Pharmacy a Beauty Inc. award for Retailer of the Year for 2018.

The accolades from WWD and Fast Company are just two of several recent third-party acknowledgments that CVS Health has recently received, including: FORTUNE Magazine’s World’s Most Admired Companies, Forbes Most Valuable Brands; Corporate Responsibility Magazine's 100 Best Corporate Citizens; Human Rights Campaign's Top Places to Work for LGBT Equality; Points of Light's The Civic 50; Military Times Best for Vets; Newsweek's Green Ranking of America's Greenest Companies; and Diversity Inc's Top 50 Companies for Diversity.

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Celebrating Authentic Beauty: One Year of Beauty Mark

Celebrating Authentic Beauty: One Year of Beauty Mark
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01.24.19
The CVS Beauty Mark

In early 2018, we launched our Beauty Mark initiative and committed to no longer materially alter our beauty imagery. One year later, on January 24, CVS and brand partner executives, along with beauty industry insiders and experts, gathered in the CVS Pharmacy in Times Square to share the progress we’d made in our efforts to lead positive change around transparency in beauty imagery.

The event included a first look at our updated beauty aisles featuring Beauty Mark compliant imagery and celebrated the national brand partners that joined us over the past year in this effort.

“As a purpose-led health care company as well as one of the largest beauty retailers in the country, we want the millions of customers that visit CVS Pharmacy locations each day to see a more authentic and diverse representation of beauty,” said Kevin Hourican, President of CVS Pharmacy. “We applaud the brand partners that truly embraced this initiative and helped us in taking significant steps forward in our effort to change an industry standard that has an impact on the health and self-esteem of our mutual customers.”

Our Progress Toward 100-Percent Transparency

Our goal with Beauty Mark is to have ALL of the beauty imagery in our stores, online and in our marketing reflect transparency - either labeled with the Beauty Mark to indicate an image has not been retouched or labeled as “digitally altered” - by the end of 2020.

Since announcing the initiative in early 2018, we’ve made significant progress toward that goal:

  • By early February 2019, nearly 70 percent of the beauty imagery in CVS Pharmacy locations nationwide will be compliant with our Beauty Mark commitment.

  • Of that, nearly 70 percent will feature the CVS Beauty Mark, indicating those images have not been materially altered. 

  • All beauty imagery, including brand partner imagery, used on www.CVS.com, and in all marketing to customers, including on social media, will now reflect the CVS Beauty Mark commitment. 

  • Our beauty influencer partners on social media will now be contractually required to only create and share imagery that has not been digitally altered and does not use social filters.

At our event in New York City, which followed an exclusive Today show segment about the initiative, we revealed our reset beauty aisles featuring digitally unaltered images labeled with the Beauty Mark of Ayesha Curry for CoverGirl, actress Kerry Washington for Neutrogena, model Ashley Graham for Revlon and other influential brand ambassadors.

These brand partners and others, including Olay, Almay, Aveeno, Rimmel, JOAH, L’Oreal, Maybelline, Unilever, Burt’s Bees and Physician’s Formula, have joined us in committing to full transparency in their beauty imagery by the end of 2020.

Curry was in attendance at the unveiling, which also included a panel discussion, moderated by journalist Katie Couric, with industry experts and influencers sharing their unique perspective on the implications of the Beauty Mark initiative.

Spreading Awareness Beyond Our Aisles

To raise awareness about Beauty Mark and the importance of authenticity in beauty imagery, we’re asking customers to submit digitally unaltered images of themselves via social media using the hashtag #beautyunaltered.

We’re also using this Beauty Mark milestone as an opportunity to share the importance of empowering girls and young women through a partnership with Girls Inc. This month at CVS Pharmacy, when you purchase select Johnson & Johnson, Procter & Gamble and L’Oreal beauty products, a $1 donation will be made to Girls Inc., up to $300,000. 

Customers can also visit cvs.com to purchase a limited edition “Sans Retouching” t-shirt featuring the Beauty Mark and created by lifestyle experts Sara and Erin Foster. All proceeds from sales will benefit Girls Inc. 

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CVS Pharmacy Unveils New Beauty Aisles Reflecting Significant Progress in Commitment to Transparency and New Standards for Beauty Imagery

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01.24.19

Nearly 70 percent of Beauty imagery in CVS Pharmacy locations nationwide will be CVS Beauty Mark compliant1

Key national brand partners including Neutrogena, COVERGIRL, Olay and Revlon embrace unaltered beauty for new 2019 Campaigns

WOONSOCKET, R.I., Jan. 24, 2019 /PRNewswire/ -- CVS Pharmacy, the retail division of CVS Health (NYSE: CVS), today announced significant progress toward the goal of full transparency for all of its beauty imagery by the end of 2020 and its efforts to create new industry standards for post-production alterations of beauty imagery. Just one year after the Company made the commitment to create new standards for post-production alterations of beauty imagery, nearly 70 percent of beauty imagery in CVS Pharmacy locations nationwide will be CVS Beauty Mark compliant.

Original Image with CVS Beauty Mark

First announced in January 2018, the CVS Beauty Mark initiative was introduced to lead positive change around transparency in beauty in order to educate customers on the difference between authentic and digitally altered imagery.

At an event at the CVS Pharmacy in Times Square today, the Company revealed the first look at its updated beauty aisles and celebrated the leadership of the brand partners that joined in the effort over the past year to strive for transparency for beauty imagery. CVS Executives were joined by key brand partner executives at the event and by COVERGIRL Ayesha Curry, who appears digitally unaltered in a campaign image for COVERGIRL Outlast Lipstick. Additionally, Neutrogena Brand Ambassador, Kerry Washington, and Revlon Brand Ambassador, Ashley Graham, as well as other influential brand ambassadors also appear digitally unaltered in their images as part of their respective new campaigns.

"As a purpose-led health care company as well as the second largest beauty retailer in the country, we want the millions of customers that visit CVS Pharmacy locations each day to see a more authentic and diverse representation of beauty," said Kevin Hourican, president of CVS Pharmacy. "We applaud the brand partners that truly embraced this initiative and helped us in taking significant steps forward in our effort to change an industry standard that has an impact on the health and self-esteem of our mutual customers."

Brand partners throughout the beauty industry that have made the commitment to work together to reach the goal of full beauty imagery transparency by the end of 2020 include Neutrogena, COVERGIRL, Revlon, Olay, Almay, Aveeno, Rimmel, JOAH, L'Oreal, Maybelline, Unilever, Burt's Bees and Physician's Formula.

In addition to the beauty imagery in CVS Pharmacy locations, all beauty imagery, including brand partner imagery, used on www.CVS.com, and in all marketing to customers, including on social media and for external advertising and promotions, reflects the CVS Beauty Mark commitment. These channels reach more than 100 million consumers each year. In addition, CVS Pharmacy has instituted a contractual requirement for all of its beauty influencer partners to create and share only imagery that has not been digitally altered and does not use social filters.

"From TV to social media to walking retail aisles searching for a beauty product, Americans, particularly young women, are influenced by media portraying an unrealistic representation of beauty, leading to negative feelings about their own appearance," said Dr. Tochi Iroku-Malize, a practicing family physician in Bay Shore, New York, and member of the American Academy of Family Physicians Board of Directors. "Research shows that exposure to altered media is linked to poor self-image, and that dissatisfaction can lead to critical health concerns. Working to reduce altered imagery from beauty campaigns and addressing this issue at the point of purchase is a great first step to improve how young people feel about their appearance."

CVS Pharmacy is proud to support Girls Inc. in their mission to help all girls become strong, smart and bold in celebration of the CVS Beauty Mark initiative. During select weeks in February, with the purchase of select Johnson & Johnson, Procter & Gamble and L'Oreal beauty products, a $1 donation will be made to Girls Inc., up to $300,000 collectively for the entire promotion period. Learn complete promotion details, including offer periods and participating products at www.cvs.com/beautymark.

"The mission of Girls Inc. is to inspire all girls to be strong, smart and bold. Foundational to this work is ensuring girls have the skills and knowledge to critically analyze the messages and images they receive daily and reinforcing the importance of valuing their whole selves. The commitment CVS Pharmacy has made through the Beauty Mark initiative aligns perfectly to our mission and sends a powerfully positive message to girls that beauty comes in all forms and is a reflection of every part of who they are and what makes them unique," said Judy Vredenburgh, Girls Inc., president and CEO.

CVS Pharmacy also partnered with lifestyle experts Sara and Erin Foster to create a limited-edition t-shirt that celebrates unaltered imagery and the CVS Beauty Mark. The Sara & Erin x CVS "Sans Retouching" t-shirt will be available for purchase on www.cvs.com/beautymark beginning January 24, 2019 with 100% of the proceeds also supporting Girls Inc.

To raise awareness about the CVS Beauty Mark and the importance of a more authentic and transparent beauty imagery standard, CVS Pharmacy is encouraging consumers to post an unfiltered and unaltered picture of themselves on their social media channels with the hashtag #beautyunaltered.

CVS Health has previously made significant changes in its retail stores with the health of its customers in mind, such as ending the sale of tobacco products, delivering healthier food options throughout CVS Pharmacy stores and committing to remove parabens, phthalates and the most prevalent formaldehyde donors from our store brand beauty and personal care items by the end of this year.

To learn more about CVS Pharmacy's beauty imagery initiative, visit www.cvshealth.com/beautymark.

About CVS Pharmacy:

CVS Pharmacy, the retail division of CVS Health (NYSE: CVS), is America's leading retail pharmacy with over 9,800 locations. It is the first national pharmacy to end the sale of tobacco and the first pharmacy in the nation to receive the Community Pharmacy accreditation from URAC, the leading health care accreditation organization that establishes quality standards for the health care industry. CVS Pharmacy is reinventing pharmacy to help people on their path to better health by providing the most accessible and personalized expertise, both in its stores and online at CVS.com. General information about CVS Pharmacy is available at http://www.cvshealth.com.

1 Beauty Mark compliant means that all beauty imagery either features the CVS Beauty Mark watermark, highlighting that it has not been materially altered, or the image is clearly labeled "digitally altered."

Media Contact:

Erin Pensa/CVS Pharmacy/401.770.4786/erin.pensa@cvshealth.com

Kerry Washington in a Neutrogena Ad Featuring the CVS Beauty Mark

Digitally Altered Image

 

SOURCE CVS Pharmacy

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CVS/pharmacy Offers Classic Gift Options and Sweet Savings for Valentine's Day

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02.04.15

WOONSOCKET, R.I., Feb. 4, 2015 /PRNewswire/ -- Shoppers have a sweet spot for Valentine's Day, and CVS/pharmacy offers customers great savings on a wide selection of greeting cards and thoughtful gifts to show their loved ones they care. This week, ExtraCare rewards members can save up to 30% off select Valentine's Day gifts and earn $3 ExtraBucks after purchasing $15 on Hallmark Valentine's Day items.

"Customers looking for special Valentine's Day gifts can visit their local CVS/pharmacy to find everything they need for kids, friends and loved ones, all in one convenient place," said Judy Sansone, senior vice president of merchandising for CVS/pharmacy. "We have continued to expand our gift options beyond the expected cards and chocolates to include premium fragrances, tech items and other unique gifts that are the perfect way to celebrate."

CVS/pharmacy offers a wide range of heart-warming gifts perfect for Valentine's Day. This year's assortment of products includes:

  • Thoughtful and sentimental gifts for her CVS/pharmacy offers a number of quality beauty gifts for her, including purse-sized designer fragrance minis from Marc Jacobs and Burberry (starting at $14.99) and fragrant Essence of Beauty Body Mists (starting at $6.99). For a personalized gift, custom photo cards (starting at $0.75) are available for same day pickup, and are a great way to share favorite memories. Many CVS/pharmacy locations even offer fresh flowers, making it convenient to pick up a bouquet of roses, even at the last minute. Plus, fabulous beauty finds for every budget are a great gift for a significant other or even among girlfriends planning a girls' night.
  • Tech finds and other favorites for him For the man who always forgets to charge his phone, portable charging solutions such as the PowerXcel 5200mAh Power Bank ($19.99) are available at local stores. He'll also love the Philips Norelco Rechargable Electric Shaver 2100 ($52.99) and Philips Norelco All in 1 Facial Styling Multigroom 3100 ($19.99). CVS/pharmacy can also help gift-givers appeal to his sweet tooth with decadent sweets and premium chocolates from Dove, Lindt, Ferrero Rocher, Ghirardelli, Godiva, Russell Stover, Whitman's as well as Gourmet European Chocolates from the Gold Emblem Select line, available exclusively at CVS/pharmacy.
  • Plush toy favorites and sweet treats for kids CVS/pharmacy has soft and cuddly toy favorites like Cupig, Pep Le Pew, and Mickey Mouse, all starting at $6.99. Favorite seasonal candies such as Gold Emblem Valentine Candy Corn, Cherry Jelly Hearts and Cinnamon Hearts make perfect tasty treats for kids this Valentine's Day.
  • Fun finds for classmates and teachers CVS/pharmacy carries a variety of classroom Valentine's Day card sets with individually wrapped candies or trendy temporary tattoos and stickers for an extra treat. Cards feature popular characters from Frozen, Teenage Mutant Ninja Turtles and more, all starting at just $2.99. For a personalized touch, help your classroom Cupid stand out with custom cut apart photo cards starting at $0.75. For teachers, select from a number of quality gifts, including a Sweet Thoughts Valentine Mug with Plush ($6.99), a Mickey and Minnie Journal with Pen ($5.99), or choose from more than 200 gift cards to popular national retailers, restaurants and brands.
  • Festive Decor for the home or office Shoppers canget in the spirit with festive decor items like the 10.25 inch Woodchip Rose Wreath ($12.99) or Glass Figurine on Light up Base ($5.99).

Savings with ExtraCare Card
CVS/pharmacy loves rewarding loyal customers with savings. Customers can use their ExtraCare card to earn two percent back on nearly every purchase, on Valentine's Day and all year-long. ExtraCare cardholders can also earn ExtraBucks Rewards on select specially-advertised items included within the weekly circular. ExtraBucks Rewards are like "free CVS money" that can be spent on most things in the store.

  • This week, Valentine home decor, candles, animation, and Mickey & Minnie decor or gift items are 25% off with an ExtraCare card. Plus, earn $3 ExtraBucks Rewards when you spend $15 on Hallmark Valentine items.
  • All Valentine Cards and Mugs will also be 30% off regular retail, and designer fragrances will be buy one, get one 50% off.

To find a nearby CVS/pharmacy location or confirm store hours, please visit http://www.cvs.com/stores.

About CVS/pharmacy
CVS/pharmacy, the retail division of CVS Health (NYSE: CVS), is America's leading retail pharmacy with 7,800 locations. It is the first national pharmacy to end the sale of tobacco and the first pharmacy in the nation to receive the Community Pharmacy accreditation from URAC, the leading health care accreditation organization that establishes quality standards for the health care industry. CVS/pharmacy is reinventing pharmacy to help people on their path to better health by providing the most accessible and personalized expertise, both in its stores and online at CVS.com. General information about CVS/pharmacy and CVS Health is available at www.cvshealth.com.

Press Contact:
Erin Pensa
CVS/pharmacy
T: 401.770.4786
E: Erin.Pensa@CVSCaremark.com

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To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/cvspharmacy-offers-classic-gift-options-and-sweet-savings-for-valentines-day-300030169.html

SOURCE CVS/pharmacy

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CVS/pharmacy Offers Gifts for Every Mom This Mother's Day

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05.04.15

WOONSOCKET, R.I., May 4, 2015 /PRNewswire/ -- As Mother's Day quickly approaches, last minute shoppers can impress mom with thoughtful and distinct gifts from CVS/pharmacy at affordable prices. From personalized photo creations that are unique and special, to must-have beauty favorites to make her feel pampered, CVS/pharmacy offers a range of gift options all in one place, making shopping for mom stress-free and convenient. To save on all gifting needs, members of the CVS/pharmacy ExtraCare program can receive a Buy One Get One Free deal on premium chocolates and Buy One Get One 50% off select designer fragrances this week only.

"We strive to offer a wide selection of thoughtful and meaningful Mother's Day gifts that are personal and special to every woman, and perfect for anyone to give," said Judy Sansone, Senior Vice President, Front Store Business for CVS/pharmacy. "Shoppers don't have to make an extra trip to crowded malls to pick up a gift; instead we make it easy for them to make a quick stop on their way home from work or on the way to visit their loved ones and still find something personal that she will love, with savings anyone can appreciate."

CVS/pharmacy offers a variety of gifts that fit the personality of any mom. This year's assortment of products includes:

  • Thoughtful Mother's Day Cards – Shoppers can choose from a wide selection of Mother's Day cards to show mom, as well as other important women in their lives, how much she is loved and appreciated. From sentimental to silly, greeting cards from popular brands like Hallmark® and American Greetings® provide an array of Mother's Day messages to capture just the right words. Pair a greeting card with one of the hundreds of gift cards from popular retailers such as American Express®, Crate and Barrel® Starbucks®, Nordstrom®, iTunes®, Macy's® and more.
    • This week only, ExtraCare members can buy two American Express® gift cards and receive $5 ExtraBucks® Rewards
  • Designer Fragrances – Gift one of the many designer and celebrity fragrances ranging from fruity and floral scents to woodsy or musky aromas. Brand names like White Diamonds, Versace® and Burberry® are conveniently available both in-store and online (prices vary).
  • Sweet Tooth Favorites – Premium chocolates from Lindt®, Ferraro Rocher® and Ghiradelli® make a classic gift for moms with a sweet tooth. Customers can save time in store by purchasing one of the already boxed chocolates and candies readily available, or they can have fun creating a decadent gift basket with favorite goodies from Gold Emblem™, an exclusive line from CVS/pharmacy.
  • Green Thumb Essentials – For the gardening enthusiast mom, CVS/pharmacy embraces the outdoors with a selection of gifts that can help get her yard ready for summer. From trendy pots featuring fun hashtags ($2.99), pot stakes (starting at $4.99) and Oh My Gnome! Garden Statues (starting at $12.99), shoppers can find just what they are looking for. Gardening staples and necessities are also conveniently available and include colorful gardening gloves ($2.99), small trowels ($2.99) and spring bulb varieties ($3.00). For the more amateur gardener looking to advance her skills, the Buzzy® Grow Kit ($3.99) includes the pail, seeds and growing instructions for a variety of flower favorites. Additionally, select CVS/pharmacy locations even offer fresh flowers, making it convenient to pick up a bouquet of her favorite blooms, even at the last minute.
  • Personalized Photo Keepsakes Customized gifts with fun family photos and cherished memories are always a hit with mothers, grandmothers, wives and other family and friends who deserve recognition on Mother's Day. Personalized photo gifts are available for same-day pick up, including calendars (starting at $19.99), personalized photo greeting cards (starting at $0.99per card), and prints and enlargements (starting at $0.19). With in-store Wi-Fi at the KODAK Picture Kiosks, photos can be uploaded directly from a smartphone camera, Facebook and/or Instagram to simplify the creation of a meaningful gift and even make use of silly selfies or thoughtful throwback photos from years ago.
  • Pampering and Beauty Essentials – Shoppers can put together a unique, one-of-a-kind pampering gift basket featuring an assortment of skincare and relaxing spa essentials that any mother is sure to appreciate. She can unwind with new Essence of Beauty® products including body oil, body wash and hand cream, all available in a soothing lavender scent (starting at $5.99). For the natural beauty, Burt's Bees® Tips n Toes Kit ($12.99), Burt's Bees Facial Cleansing Towelettes ($5.99) and Burt's Bees Lip Balm available in a fresh Coconut & Pear flavor ($3.29) are the perfect addition to complete a custom gift.
  • Tech Products – CVS/pharmacy carries a wide variety of tech gifts that will help on-the-go moms stay connected. From a SoundLogic® Portable Power Cell or Phillips® Bluetooth Speaker available in bright, fun colors to DJ style headphones, and many others, there are a lot of options to choose from that will make mom's day.

Save and Earn Rewards While Shopping for Mom

ExtraCare® cardholders can earn extra savings and rewards during their Mother's Day shopping trips. Discounts and instant ExtraBucks® Rewards will be awarded simply through the purchase of specially-advertised products, including many of the gift items listed above, found in the weekly circular and online via myWeekly Ad, a personalized version of the weekly circular that makes it even easier to browse what's on sale. A sampling of some of the incredible Mother's Day deals available to ExtraCare members this week only include:

  • Buy One Get One Free on chocolate favorites from Russell Stover®, Whitman® and Ferrero Rocher®
  • Buy One Get One 50% off deal on select designer fragrances
  • 30% off 4x8 or 5x7 photo cards, available in-store and online for same day pick up
  • Buy three Hallmark cards, get $3 ExtraBucks® Rewards

To find a nearby CVS/pharmacy location or confirm store hours, please visit: http://www.cvs.com/stores.

About CVS/pharmacy

CVS/pharmacy, the retail division of CVS Health (NYSE: CVS), is America's leading retail pharmacy with 7,800 locations. It is the first national pharmacy to end the sale of tobacco and the first pharmacy in the nation to receive the Community Pharmacy accreditation from URAC, the leading health care accreditation organization that establishes quality standards for the health care industry. CVS/pharmacy is reinventing pharmacy to help people on their path to better health by providing the most accessible and personalized expertise, both in its stores and online at CVS.com. General information about CVS/pharmacy and CVS Health is available at www.cvshealth.com.

Press Contact:

Erin Pensa

CVS/pharmacy

T: 401.770.4786

E: Erin.Pensa@CVSCaremark.com

Logo - http://photos.prnewswire.com/prnh/20100816/NE50800LOGO

SOURCE CVS/pharmacy



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Find Last Minute Holiday Gifts and Essentials at CVS Pharmacy

Top of the article
12.19.16

WOONSOCKET, R.I., Dec. 19, 2016 /PRNewswire/-- CVS Pharmacy is helping customers celebrate this holiday season with less stress by offering a variety of last minute gift ideas, stocking stuffers and better-for-you food and snack options for a healthier holiday this year. CVS Pharmacy is the go-to destination to find quality gift ideas, including name brand beauty products, premium chocolates and seasonal snacks, as well as unexpected finds such as LED Bluetooth speakers and signature toy brands.

Through the ExtraCare Rewards program, CVS Pharmacy customers can easily get what's needed for the holidays while saving money and earning rewards on every purchase. ExtraCare members receive exclusive benefits through the program such as personalized savings offers and always earn two percent back on most purchases (excluding prescriptions) in the form of Quarterly ExtraBucks Rewards that are paid out on January 1, April 1, July 1 and October 1. Additionally, CVS customers who utilize the CVS Pharmacy app can conveniently access their ExtraCare cards, redeem app-only deals and more.

"Whether it's designer fragrance sets that save a trip to a busy department store or thoughtful personalized photo gifts, our seasonal selections help create a convenient and less stressful shopping experience for CVS Pharmacy customers," said Judy Sansone, Senior Vice President of Front Store Business, CVS Pharmacy and Chief Merchant of CVS Health.

CVS Pharmacy offers a variety of seasonal products to help customers give the perfect gift, even at the last minute, including:

  • Surprising Stocking Stuffers: Light-Up Micro Cable ($14.99), Light-Up Micro USB Cable ($14.99), Light-Up 8 Pin/Lightning Cable ($19.99), Light-Up Earbuds ($14.99), Light-Up Powerbank ($24.99), Stay-Fit Bluetooth Earbuds ($19.99), Harry & David Holiday Sweets Gift Box ($19.99), Ghirardelli Squares Gift Box ($9.99), Santa Slippers ($14.99), Shimmering Shower Gel ($3.99)
  • Gifts for Kids: Star Wars Mr. Potato Head ($16.99), Trolls Gingerbread House Kit ($11.99), Trolls Ball Pit ($19.99), Disney Mickey Toaster ($19.99), Disney Mickey Waffle Maker ($19.99), Disney Mickey Grilled Cheese Maker ($19.99), Disney Classic Deluxe Dancing Mickey and Minnie ($19.99), Air Hockey Tabletop Game ($19.99), Foosball Tabletop Game ($19.99)
  • Gifts for Him: Nautica Voyage for Men Gift Set ($19.99), Calvin Klein for Men Gift Set ($29.99), Polo Club for Men Fragrance Set ($39.99), HD Wireless Bluetooth with Built-In Microphone Headphones ($19.99), Medium Drone ($49.99), Wireless Rave Bluetooth LED Speaker ($39.99)
  • Gifts for Her: eos Lip Balm & Lotion Gift Set ($9.99), Vera Wang Embrace Gift Set ($19.99), Dolce & Gabbana Light Blue Fragrance ($64.99), Viva La Juicy Fragrance ($47.79), Women's Holiday Boxed PJ Set ($16.99), Natural Aromatic Bath Gift Set ($19.99), Baylis and Harding Midnight Fig & Pomegranate Bath & Body Gift Set with Evening Clutch Bag ($14.99)
  • Personalized Photo Gifts: Whether in-store, online, or on the go, customers can order unique, high quality gifts at CVS Photo. Personalized photo cards, prints, and calendars are available for same-day pickup, while travel mugs, keepsake boxes and desk sets are available within seven to 11 business days. With the CVS Pharmacy app, printing photos with free, same day pickup is a breeze.
  • Gift Cards: CVS Pharmacy offers more than 200 branded gift cards to popular retailers and restaurants including Cheesecake Factory, Starbucks, Nike, as well as major credit card companies American Express, Visa and MasterCard. Gift cards make great standalone gifts and stocking stuffers, and shoppers may select the value desired to fit any budget.

Better-for-You Holiday Celebrations & Festive Treats

As part of its ongoing commitment to health, CVS Pharmacy offers convenient, wholesome foods for holiday entertaining, as well as festive indulgences. Customers will find better-for-you food options from popular brands including Kashi, Annie's, and Amy's Kitchen and exclusive Gold Emblem and Gold Emblem abound product lines. Seasonal indulgences and better-for-you snacks exclusively available at CVS Pharmacy include:

  • Gold Emblem Select Peppermint Hot Cocoa Single-Serve Cups, $6.99, 12 ct.
  • Gold Emblem Red Velvet Sandwich Cookies, $3.49, 10.6 oz.
  • Gold Emblem Yogurt Covered Pretzels with Candy Cane Bits, $3.99, 8 oz.
  • Gold Emblem abound Jalapeno Cheddar Quinoa Puffs, $2.99, 5 oz.
  • Gold Emblem abound Dark Chocolate, Fruit & Nut Trail Mix, $4.29, 6 oz.

With extended hours at select locations, shoppers can visit their local CVS Pharmacy when it's most convenient for them this holiday season. To find specific store locations and hours, please visit CVS.com/stores.

About CVS Pharmacy

CVS Pharmacy, the retail division of CVS Health (NYSE: CVS), is America's leading retail pharmacy with over 9,600 locations. It is the first national pharmacy to end the sale of tobacco and the first pharmacy in the nation to receive the Community Pharmacy accreditation from URAC, the leading health care accreditation organization that establishes quality standards for the health care industry. CVS Pharmacy is reinventing pharmacy to help people on their path to better health by providing the most accessible and personalized expertise, both in its stores and online at CVS.com. General information about CVS Pharmacy and CVS Health is available at www.cvshealth.com.

Press Contact:

Stephanie Cunha, CVS Pharmacy
T: 401-770-9354
E: Stephanie.Cunha@CVSHealth.com

SOURCE CVS Pharmacy

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CVS Pharmacy Makes Korean Beauty More Accessible Than Ever

Top of the article
03.30.17

K-Beauty Has a New U.S Headquarters as 100+ Products Curated by CVS Pharmacy and Korean Beauty Expert Alicia Yoon Launch in 2,100 stores Nationwide

WOONSOCKET, R.I., March 30, 2017 /PRNewswire/ -- CVS Pharmacy is making the trend-setting world of Korean beauty more accessible than ever before, with the launch of the new K- Beauty HQ at 2,100 CVS Pharmacy stores nationwide, making this one of the largest Korean beauty initiatives globally.

More than 100 new products from South Korean beauty brands, some of which will be exclusive to CVS, will be available at the CVS Pharmacy K-Beauty HQ, rolling out this spring. CVS Pharmacy partnered with the world's most notable Korean beauty expert, Alicia Yoon, to curate the expansive selection of ahead-of-the-curve skincare and makeup innovations from seven different brands. Yoon, founder of the influential Korean beauty e-retailer Peach & LilyTM, helped curate this selection through the lens of her more playful and fun retail concept, Peach SlicesTM.

"We are very excited to bring the latest global beauty phenomenon to CVS Pharmacy with our own exclusive K-Beauty offering, developed uniquely with our customers in mind. Increasingly, we've seen our customers turning to CVS Pharmacy for healthy beauty from advanced skincare to naturals and for products that are inspiring, fun and new," said Alex Perez-Tenessa, Vice President of Merchandising for Beauty and Personal Care at CVS Pharmacy. "With the launch of the new K-Beauty HQ, we're able to deliver an extensive collection of new, on-trend products across healthy skincare and playful beauty, further establishing CVS Pharmacy as the leading health and beauty destination."

CVS Pharmacy's curated selection features innovative, eye-catching and easy-to-understand products, including benefit-focused masks, multi-step skincare regimens, whimsical cosmetics and innovative ingredients like egg oil, snail mucin and more.

"I'm thrilled to be involved in this launch as CVS Pharmacy is creating one of the largest K-Beauty programs in the world. While Korean beauty has been steadily growing in popularity, there are still so many people who cannot easily access Korean beauty products so this launch will really bring the products to everyone," said Yoon. "CVS Pharmacy's focus on health and beauty is at the core of Korean beauty ideals, and the products specially curated for the K-Beauty HQ will delight and deliver results at a great price."

Yoon will also launch her NEW beauty brand, Peach SlicesTM, exclusively at CVS Pharmacy which transforms the retail concept of making K-beauty lighthearted, easy and effective into products. Yoon's Peach SlicesTM brand will include nine K-Beauty products that put a clever spin on innovative, gentle and natural ingredients like honey and yuzu, and the line's natural cotton masks feature no harsh chemicals, dyes, alcohol, parabens or sulfates.

In addition to Peach SlicesTM, select new K-Beauty brands will also be available for the first time in the U.S. exclusive to CVS Pharmacy:

  • waterless fruit-based Frudia skincare with supercharged formulas that feature only active ingredients for intense, targeted skin health benefits
  • Elisha Coy with naturally-derived effective ingredients such as snail mucin to help replenish skin's moisture and support cell regeneration
  • pore-focused JJYoung by Caolion Lab, harnessing the popular Caolion brand's renowned laboratories in new formulas that steam and cool for facials on-the-go
  • Ariul EGG Collection with new-to-the-U.S. egg oil to help reduce inflammation, boost elasticity and fight free radicals for a radiant, brighter complexion

Rounding out the K-Beauty offerings, a collection of best-selling Korean beauty brands will become even more accessible with their presence at CVS Pharmacy, including:

  • best-selling mask brand Ariul with a juice-cleanse inspired line, free of parabens, mineral oil, artificial coloring and triethanolamine (TEA)
  • The Saem natural products with potent ingredients sourced from around the world including mineral-rich water from Iceland and soothing waratah from Australia
  • whimsical Holika collection with the Sanrio-inspired Gudetama peeling gels, oil to foam cleansers and more

Shoppers can learn about and explore the new Korean beauty lines via in-store education, making exploration and browsing easy, and a dedicated hub on CVS.com will offer in-depth information on the K-Beauty trend, key products, ingredients and more.

The new K-Beauty HQ will be rolling out beginning April 2017 at CVS Pharmacy locations nationwide and online at www.cvs.com.

About CVS Pharmacy

CVS Pharmacy, the retail division of CVS Health (NYSE: CVS), is America's leading retail pharmacy with over 9,700 locations. It is the first national pharmacy to end the sale of tobacco and the first pharmacy in the nation to receive the Community Pharmacy accreditation from URAC, the leading health care accreditation organization that establishes quality standards for the health care industry. CVS Pharmacy is reinventing pharmacy to help people on their path to better health by providing the most accessible and personalized expertise, both in its stores and online at CVS.com. General information about CVS Pharmacy and CVS Health is available at www.cvshealth.com.

Press Contact

Erin Pensa
CVS Pharmacy
T: 401.770.4786
E: erin.pensa@cvshealth.com

SOURCE CVS Pharmacy

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CVS Pharmacy's Exclusive Black Friday and Cyber Monday promotions help customers save time and money, and find joy in the little things that matter most

Top of the article
11.21.17

New Gift Card Rewards, Hot Deals and Daily Flash Sales Are Among the Holiday Delights Customers Will Find at CVS Pharmacy This Season

WOONSOCKET, R.I., Nov. 21, 2017 /PRNewswire/ -- CVS Pharmacy wants to take the stress out of the holiday season this year by helping customers easily and affordably check off all the little things on their list from unique stocking stuffers to entertaining essentials so they can get back to enjoying the spirit of the season. CVS Pharmacy shoppers will see even more incentives and rewards for in-store and online purchases including a new five-week long gift card promotion, hot deals and special offers throughout Black Friday, Cyber Monday and beyond.

New this year, ExtraCare members will receive $10 in a "CVS Cash Card" after spending $30 on specially marked seasonal merchandise and everyday essentials noted in weekly circular ads and in stores. The cash card can be spent on nearly all non-prescription items in store with no expiration. The promotion runs November 5th through December 9th.*

Continuing the savings momentum, ExtraCare members will see exciting savings opportunities during a three-day Black Friday sales event at more than 7,900 CVS Pharmacy locations nationwide, which kicks off on Thanksgiving Day and runs through Saturday, November 25th.

"We want to make it easy for our customers to get what they need for the holiday season with surprising items at excellent value," said Judy Sansone, Senior Vice President of Front Store Business, CVS Pharmacy and Chief Merchant of CVS Health. "Our goal is to help take the stress out of the season by offering quality deals on everything from unique holiday gifts to seasonal candy and food options for entertaining, as well as everyday health, beauty and home essentials so our customers can focus on finding joy in the little things that matter most to them."

Hot Doorbusters for Everyone

Offers during the CVS Pharmacy three-day Black Friday sales event include free shipping on all online orders during this time and up to 80% off select items on CVS.com.

  • Beauty: Find exciting savings on popular beauty and cosmetic must-haves, bath gift sets, and designer fragrances. Select Nautica, Beyonc, Guess, Jennifer Lopez and Vera Wang fragrances will be just $12.99, select NYX Professional Lip Color or Glosses will be 2 for $11.98 with $10 in ExtraBucks Rewards, and select wet n wild gift sets will be $4.99 each with $4 in ExtraBucks Rewards and $9.99 each with $8 in ExtraBucks Rewards. In addition, select Conair hair appliances will be $10 with $5 in ExtraBucks Rewards and select Organic Doctor skin care and Physicians Formula mascara or eyeliner will be free after ExtraBucks offers.
  • Essentials: Save on Cottonelle CleanCare toilet paper, Scott Tube-Free bath tissue (9 rolls) and Kleenex (3 pack) for $3.77 each with $1.00 in ExtraBucks Rewards. In addition, Xtra laundry detergent (51 oz.) is $1.99 with $1.00 in ExtraBucks Rewards. CVS batteries (4 pack) and Glade Freshener (6 oz.) will also be free after ExtraBucks offers.
  • Toys: Buy One, Get One Free on the hottest seasonal toys for kids of all ages including Discovery Kids Play Sets, Barbie, Star Wars, Frozen, Trolls and select "As Seen on TV" favorites. In addition, find a Blue Hat Toy Company 34-piece Train Set for $19.99 and a Superway Super Truck Set for $29.99.
  • Decor: Get in the spirit with great deals on festive dcor, including Buy One, Get One Free on select Merry Brite light sets, Hallmark licensed ornaments and select boxed cards.
  • Entertaining: Save on everything from healthier snacks to favorite eats. This year, Gold Emblem or Gold Emblem Abound bagged pistachios or pistachio mixes (5-8.25 oz.) will be $2.99. Cheerios will be $1.99 with $1.00 in ExtraBucks Rewards, and Edy's and Dreyer's ice cream will be Buy One, Get One Free (not available in California.) Green Giant vegetables (11-15.25 oz.) will also be free after ExtraBucks offers.
  • Stocking Stuffers: Find everything needed to fill your stockings including Buy One, Get One Free on Nestle and Mars Chocolate Single Candy and Schick Hydro Men's Razor (1 ct.) for $7.99 with $3 in ExtraBucks Rewards (and a $3 Manufacturer coupon). Beauty 360 or Blade 2 Disposable Razors (3 ct.), GUM Toothbrush (2pl) and select candies (Starburst, Skittles and Wrigley gum singles) will also be free after ExtraBucks offers.
  • Photo Gifts: Customers can give thoughtful and personalized gifts this season by receiving 40% off photo cards, 30% off photo books and 20% off photo gifts (including home dcor, mugs, ornaments and more). In addition, 50 4x6 prints will be just $6 and 100 4x6 prints will be just $10. Promotion is available online at www.cvs.com/photo or for any prints purchased through the CVS Pharmacy app.

Customers must be a member of the CVS Pharmacy ExtraCare program to be eligible for these deals. Customers can easily enroll for free in-store or online at CVS.com.

During the week of Cyber Monday (November 26th through December 2nd), customers will also have access to exciting new daily deal flash sales on CVS.com featuring hot items up to 66% off including some items totally free while supplies last, for any customer who spends $25 or more. Flash sales will run each day from 12:00am to 11:59pm. In addition to these deals, customers can receive 40% off their entire CVS Photo order all week long.

*CVS Cash Card is not actual cash and will pay out in the form of a gift card. ExtraCare card required. Coupon for a free CVS Cash Card will print on receipt immediately following qualifying purchase(s) of $30 or more. Qualifying purchases will need to occur within the promotion week to reach the $30 threshold. Limit 1 free $10 CVS Cash Card per cardholder per week. CVS Pharmacy reserves the right to limit quantities on all items or the availability of rainchecks for items where permitted by law. Curbside customers must redeem CVS Cash Card coupon in store. The CVS Cash Card can be used for any purchase with the same restrictions as gift card purchases (excluding prescriptions and alcohol).

About CVS Pharmacy

CVS Pharmacy, the retail division of CVS Health (NYSE: CVS), is America's leading retail pharmacy with over 9,700 locations. It is the first national pharmacy to end the sale of tobacco and the first pharmacy in the nation to receive the Community Pharmacy accreditation from URAC, the leading health care accreditation organization that establishes quality standards for the health care industry. CVS Pharmacy is reinventing pharmacy to help people on their path to better health by providing the most accessible and personalized expertise, both in its stores and online at CVS.com. General information about CVS Pharmacy is available at http://www.cvshealth.com.

Press Contacts

Stephanie Cunha
CVS Pharmacy
P: 401-209-0755
E: Stephanie.Cunha@CVSHealth.com

SOURCE CVS Pharmacy

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CVS Pharmacy Makes Commitment to Create New Standards for Post-Production Alterations of Beauty Imagery

Top of the article
01.15.18

"CVS Beauty Mark" to be Introduced to Highlight and Celebrate Unaltered Imagery

Company to Require Transparency when Implementing Material Post-Production Alterations Related to a Person's Physical Appearance

WOONSOCKET, R.I., Jan. 15, 2018 /PRNewswire/ -- CVS Pharmacy, the retail division of CVS Health (NYSE: CVS), today announced a commitment to create new standards for post-production alterations of beauty imagery it creates for stores, websites, social media and any marketing materials. As part of this initiative, transparency for beauty imagery that has been materially altered will be required by the end of 2020.

The company also announced that it will introduce the "CVS Beauty Mark," a watermark that will be used to highlight imagery that has not been materially altered. For this initiative, materially altered is defined as changing or enhancing a person's shape, size, proportion, skin or eye color, wrinkles or any other individual characteristics. CVS Pharmacy will be working together with key brand partners and industry experts to develop specific guidelines in an effort to ensure consistency and transparency.

"As a woman, mother and president of a retail business whose customers predominantly are women, I realize we have a responsibility to think about the messages we send to the customers we reach each day," said Helena Foulkes, President of CVS Pharmacy and Executive Vice President, CVS Health. "The connection between the propagation of unrealistic body images and negative health effects, especially in girls and young women, has been established. As a purpose-led company, we strive to do our best to assure all of the messages we are sending to our customers reflect our purpose of helping people on their path to better health."

This new initiative is being introduced in an effort to lead positive change around transparency in beauty as well as to allow customers to differentiate between authentic and materially altered imagery. The CVS Beauty Mark will start to appear on CVS Pharmacy-produced beauty imagery in 2018 with the goal of all images in the beauty sections of CVS Pharmacy stores reflecting transparency by the end of 2020.

"We've reached out to many of our beauty brand partners, many of whom are already thinking about this important issue, to work together to ensure that the beauty aisle is a place that represents and celebrates the authenticity and diversity of the communities we serve," Foulkes added. "We've been inspired by their willingness to partner with us to redefine industry standards around this important issue for the well-being of all of our customers."

"Girls Inc. applauds CVS Pharmacy's leadership commitment to showcase and celebrate beauty in all of its forms. As the national nonprofit dedicated to inspiring all girls to be strong, smart, and bold, Girls Inc. is honored to be a partner in CVS Pharmacy's movement to counter limiting stereotypes too often faced by girls and women. Allowing diversity and natural beauty to shine will have an immensely positive impact on girls and women everywhere." said Judy Vredenburgh, Girls Inc. President & CEO.

CVS Health has previously made significant changes in its retail stores with the health of its customers in mind, such as ending the sale of tobacco products, delivering healthier food options throughout CVS Pharmacy stores and committing to remove certain chemicals of concern from all store brand beauty and personal care items by 2019.

To learn more about CVS Pharmacy's new beauty imagery initiative, visit www.cvshealth.com/BeautyMark.

About CVS Pharmacy

CVS Pharmacy, the retail division of CVS Health (NYSE: CVS), is America's leading retail pharmacy with over 9,700 locations. It is the first national pharmacy to end the sale of tobacco and the first pharmacy in the nation to receive the Community Pharmacy accreditation from URAC, the leading health care accreditation organization that establishes quality standards for the health care industry. CVS Pharmacy is reinventing pharmacy to help people on their path to better health by providing the most accessible and personalized expertise, both in its stores and online at CVS.com. General information about CVS Pharmacy and CVS Health is available at www.cvshealth.com.

In Development Beauty Mark Logo

Media Contact:

Erin Pensa
CVS Pharmacy
401.770.4786
erin.pensa@cvshealth.com

SOURCE CVS Pharmacy

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