Truth Initiative

truth initiative: inspiring tobacco-free lives logo

CVS Health and Truth Initiative®  have partnered to help end smoking and tobacco use at Historically Black Colleges and Universities (HBCUs) and community colleges across the country with the goal of increasing the number of 100 percent smoke- and tobacco-free campuses.

The “truth x CVS Health Foundation” tobacco-free campus initiative is part of CVS Health’s Be The First campaign, the company’s five year, $50 million commitment to helping deliver the nation’s first tobacco-free generation. CVS Health and the CVS Health Foundation have set actionable and measurable goals for Be The First, including a doubling of the number of tobacco-free educational institutions in the United States.

Keeping Campuses Smoke- and Tobacco-Free

While smoking rates among youth and young adults have fallen in recent decades, tobacco use remains a significant public health concern. Fewer than one-half of all HBCUs and fewer than one-third of all community colleges have 100 percent smoke-free policies in place.1

Statistics show that nearly all smokers - 99 percent - begin using tobacco before age 27.2 We believe strongly that colleges and universities can help to prevent students from develop a lifelong and potentially life-threatening habit by adopting tobacco-free campus policies.

The Truth Initiative hosts awareness events on campuses and employs several community outreach managers responsible for connecting with schools across the country. Through support from the CVS Health Foundation, the Truth Initiative has provided funding to 106 grantees, including 42 HBCUs and 64 community colleges. At the end of 2017, a total of 61 colleges, including 18 HBCU grantees and 43 community college grantees, had successfully adopted 100 percent smoke- or tobacco-free policies.

To learn more about Truth Initiative, please visit https://truthinitiative.org.

1 Based on the Smokefree and Tobacco-Free U.S. and Tribal Colleges and Universities list the American Nonsmokers’ Rights Foundation published on April 3, 2017.
2 https://truthinitiative.org/news/smoke-screens-tobacco-use-youth-rated-m...