Quitters Always Win

Staying true to a difficult New Year's resolution, like vowing to quit smoking, can be one of the hardest things to do. True change, in fact, is hard to effect. But, we know with support from friends and family members, smokers have a greater chance of achieving one of the greatest accomplishments: living tobacco-free.

That’s why with the turn of a new year, we teamed up with DoSomething.org, a global organization that motivates young people to take action around social change through campaigns that make an impact. Together, we’ve launched “Quitters Always Win,” a new campaign that invites young people to create heartfelt, handmade cards to encourage family, friends and neighbors who smoke to make quitting their goal in 2016. 

As part of the campaign, we’ve enlisted the help of hip-hop duo Kalin and Myles to spread the message to young people all across the country that we need their help in getting more people to quit. So far, over 27,000 DoSomething.org members have signed up to share their creative expressions of support with friends and loved ones. Check out some of the great cards that have been made so far, and join the campaign here.


Blog: Quitters Always Win

"This is important to me because my mom is a smoker and smoking is very unhealthy. Lung disease claims so many lives each year and I do not want hers to be one of them. This campaign is an easy and simple way to reach out to the people that you love and tell them how you truly feel. I love my mom and I want her to be around when I graduate high school and college. I want her to be on this planet when I get married and I want her to play a significant role in my children's lives. The bottom line is that smoking kills and people need to know that. Stay pink my friends!" – Jenna, age 16


Quitters Always Win - Kayla's artwork

"This campaign is important to me because I have relatives who suffer from lung cancer caused by smoking and it is absolutely unbearable to watch. I could not even begin to fathom what it is like to go through such a terrible thing. Both of my parents smoked for 25 years. They have been cigarette-free for six months now and they no longer suffer from migraines or irritability when they don't have a cigarette. They also save hundreds of dollars a month. I am so proud of them and I am thankful every day that they are living healthier so that they can be here with me longer. I hope to inspire other people to quit this terrible habit! Now it's my dad's sister's turn! Let's go Aunt Jenn, start off 2016 with a fresh breath of air!" – Kayla, age 17

Quitters Always Win - Jonte's artwork submission

“This campaign is important to me, because I have witnessed the pain smoking can cause ... and not just for the one doing the smoking. A few years ago, my boyfriend lost someone very dear to him. My boyfriend's aunt, whom he was very close to, died of lung cancer from smoking. Because their bond was so great, he took it extremely hard. Even after all of this time, he still will shed tears just mentioning her. But that's just one reason. A very good friend of mine smokes. Because of it, our relationship can be difficult at times. Given that I am an asthmatic and smoking can cause me problems, we don't get to hang out as often as we used to. She is currently in the process of quitting, but often finds the task difficult or even nearly impossible. Did I mention that not only is she my friend, but also an inspiration? My friend is one of the most talented people I know, crafting some of the most extraordinary pieces of artwork. I aspire to be like her. Quitting may be difficult, but it's not impossible. In this case, quitters always win. To show my support for her, I wanted to create something special. What better way to inspire an artist (one who inspires YOU) by creating artwork for them? I value and appreciate this campaign, because I understand the pain smoking can cause...but also fear it. My hope is that this piece (not just the card, but the digital painting itself) will help inspire people to set themselves free and quit smoking not just for them, but for the people who care about them. Quitters always win.” – Jonte, age 18

Quitters Always Win - Kalin and Myles

Our friends Kalin and Myles behind the scenes of the DoSomething.org/ CVS Health “Quitters Always Win” public service announcement shoot.


For more information on how you can get involved and a chance to win a $5,000 scholarship, visit https://www.dosomething.org/us/campaigns/quitters-always-win