Staying true to a difficult New Year's resolution, like vowing to quit smoking, can be one of the hardest things to do. True change, in fact, is hard to effect. But, we know with support from friends and family members, smokers have a greater chance of achieving one of the greatest accomplishments: living tobacco-free.
That’s why with the turn of a new year, we teamed up with DoSomething.org, a global organization that motivates young people to take action around social change through campaigns that make an impact. Together, we’ve launched “Quitters Always Win,” a new campaign that invites young people to create heartfelt, handmade cards to encourage family, friends and neighbors who smoke to make quitting their goal in 2016.