Health In Action Blog

Student Filmmaker Winners Announced


About 90 percent of all regular smokers start smoking by the age of 181, and 2,500 kids try smoking for the first time each day2. Since kids’ habits are heavily influenced by their peers, CVS Health made a $100,000 contribution to Breathe California in support of a student public service announcement (PSA) contest aimed at increasing awareness and reducing youth smoking in California.

Student filmmakers from high schools and middle schools across the state were recognized for achievement in the Anti-Tobacco Video Contest, which invited middle- and high-school students in Los Angeles, Sacramento, San Jose and San Francisco to submit a PSA video on their vision for the first tobacco-free generation.

Chosen from among 11 finalists, the contest winners are:

High School Winner - Rio Americano High School

Middle School Winner – McKee Middle School

“The PSA videos are a great way for students to have conversations about the dangers of tobacco with their teachers and peers in their own words and to imagine what the first tobacco-free generation will look like,” said Kori Titus, CEO, Breathe California of Sacramento-Emigrant Trails.

CVS Health’s support for Breathe California affiliates is part of Be The First, our five-year, $50 million initiative to help deliver the first tobacco-free generation and extend our commitment to helping people lead tobacco-free lives. With support and funding through CVS Health and the CVS Health Foundation, Be The First supports comprehensive education, advocacy, tobacco control and healthy behavior programming delivered by a group of best-in-class partner organizations.

"Tobacco use, especially among our youth, is one of the most pressing public health issues that we face today," said Eileen Howard Boone, senior vice president of Corporate Social Responsibility and Philanthropy at CVS Health. "We're proud to support Breathe California whose mission is to promote a tobacco-free generation and we look forward to continuing our work with them to harness the passion of young people to make an impact on the issues they care about.”

In addition to the PSA contest, the grant will help each of the Breathe chapters expand their youth prevention training and education efforts.

1 Substance Abuse and Mental Health Services Administration (SAMHSA). Center for Behavioral Health Statistics and Quality. National Survey on Drug Use and Health (NSDUH), 2014. ICPSR36361-v1. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2016-03-22.

2 SAMHSA, HHS, Results from the 2015 National Survey on Drug Use and Health, NSDUH: Detailed Tables, 2016.

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