Tobacco Free: Our Commitment Continues

September 3, 2016, marked the two-year anniversary of the removal of tobacco from CVS Pharmacy stores. In March, as part of our continued commitment to helping people lead tobacco-free lives, we launched Be The First, our new five-year, $50 million initiative to help deliver the first tobacco-free generation. This set in motion a series of strategies, partnerships and programs that are contributing to the nation’s tobacco control efforts. These include:  

  • A five-year, $5 million partnership with the Campaign for Tobacco-Free Kids to increase the number of young people trained in youth advocacy around key tobacco issues, so they can make an impact in their local communities.

  • Regularly convening a National Advisory Group made up of the country’s leading tobacco-control and youth marketing experts and thought leaders who are advising CVS Health on trends, initiatives and strategies to help advance our efforts to deliver the first tobacco-free generation.

  • Working with the American Academy of Pediatrics to support training initiatives for clinicians around the country, focused on screening for smoke exposure in the household, smoking cessation offerings for parents and explaining the dangers of secondhand smoke and the importance of reducing tobacco use

  • Partnering with the New England Revolution to encourage soccer fans throughout the region to join Be The First and help us kick smoking and tobacco use for good.

  • Introducing a three-year, $3.6 million initiative with the American Cancer Society to help accelerate and expand the number of college and university campuses throughout the United States that are 100 percent tobacco-free. In November, CVS Health will announce the first group of public, private and community colleges who are participating in the Tobacco-Free Generation Campus Initiative.

“Smoking rates in the U.S. are at historic lows thanks to continued tobacco-control interventions at the federal, state, and private-sector levels,” said Troyen A. Brennan, M.D., M.P.H., and Chief Medical Officer for CVS Health. “By continuing to bring our company’s resources to the public health community, we are contributing to the progress being made where a tobacco-free generation in the U.S. seems possible, and not a faraway dream.”