'See What's Free' Campaign Launches at CVS/pharmacy Locations Nationwide

Monday, August 3, 2009

WOONSOCKET, R.I., Aug. 3 /PRNewswire/ -- CVS/pharmacy, America's largest retail pharmacy with 6,900 convenient locations nationwide, today announced the launch of its second annual "See What's Free" campaign. This special promotion for ExtraCare cardholders will make more than 50 million customers eligible for a free 'thank you' gift simply by shopping at a CVS/pharmacy store during the month of August. To take advantage of this program and nearly all of the money-saving offers that CVS/pharmacy customers receive through ExtraCare, shoppers do not have to do anything more than present their ExtraCare cards when visiting CVS/pharmacy throughout the month. CVS/pharmacy's ExtraCare rewards program is the nation's largest retail rewards program and among the most popular and easy to use. Last year, ExtraCare cardholders received a combined total of more than $1.8 billion in earned Extra Bucks rewards.

What: One of the largest rewards program promotions ever offered by a retailer is back for its second year. When an ExtraCare cardholder makes a purchase at CVS/pharmacy, he or she will receive a coupon for a free product. This instant reward coupon will appear on the receipt during each shopper's first visit in August. Each cardholder is eligible for one free gift coupon.

Why: Everyone enjoys receiving a free gift and for making CVS/pharmacy their drugstore of choice the company would like to express a "Thank You!" to all ExtraCare members. The ExtraCare rewards program has been recognized nationally for its exceptional benefits to consumers and CVS/pharmacy has consistently expanded the program to make it easier than ever for customers to save money every time they shop.

Where: Every CVS/pharmacy location. To find the CVS/pharmacy location closest to you, please visit http://www.CVS.com/storefinder.

When: Starting August 1 through August 31. A free gift coupon will print on the receipt during the cardholder's first visit during the month of August. Customers then have seven days to redeem their coupons (from their individual print date). Free gift coupon will print for every card account in use as of July 27th 2009

How ExtraCare works: Quarterly Extra Bucks

ExtraCare cardholders receive 2% back on nearly every dollar spent in the store, every time they shop, regardless of whether or not they pay attention to any sales or special offers. Additionally, for every two prescriptions filled at CVS/pharmacy, ExtraCare cardholders automatically receive $1 Extra Buck. At the end of each quarter, these Extra Bucks are printed on the bottom of cardholder's receipts during their first visit. Extra Bucks are like free CVS/pharmacy money. They can be used on nearly anything in the store.

Cardholders can also register their ExtraCare accounts on CVS.com, so they can print out Extra Bucks at home before shopping as well. Customers that link their ExtraCare account to a CVS.com account will also receive personalized coupons and special discounts by email, if they opt in for those features.

How ExtraCare works: Instant Extra Bucks

In addition to the automatic quarterly rewards all cardholders receive, each time a shopper visits CVS/pharmacy, certain items are marked with instant Extra Bucks offers. These special discounts are listed in the weekly sales circular and are marked on store shelves. CVS/pharmacy also provides shoppers with a monthly in-store circular called an "Extra Value Book," which lists those Extra Bucks offers that are available for the entire month. To take advantage of these instant offers, shoppers can earn additional Extra Bucks simply by purchasing the qualifying items. These Extra Bucks coupons print immediately on the bottom of the receipt after the transaction is completed..

About CVS/pharmacy

CVS/pharmacy, the retail division of CVS Caremark Corporation, is America's largest retail pharmacy with more than 6,900 CVS/pharmacy and Longs Drugs stores. CVS/pharmacy is committed to improving the lives of those we serve by making innovative and high-quality health and pharmacy services safe, affordable and easy to access, both in its stores and online at CVS.com. General information about CVS/pharmacy and CVS Caremark is available at www.cvscaremark.com.