and Aetna Begin Relationship to Support the Well-Being of Grandparents, Seniors and Baby Boomers

Wednesday, December 11, 2013

New arrangement begins with a Medicare Supplement plan to support the supplemental insurance needs of American Grandparents Association (AGA) members

HARTFORD, Conn. – Aetna Inc. (NYSE: AET) announced today it is working with, Inc., The Trusted Resource for Grandparents™, to offer Medicare Supplement policies exclusively to members of the American Grandparents Association, its member organization. The new relationship aims to help 2 million AGA members have a greater, more informed role in their own health.

“Today’s 70 million grandparents are engaged and vibrant, and they are looking for solutions to help them lead healthier lives,” said Steve Leber, chairman and chief executive officer of “The right health insurance can help them reach that goal. We are proud to align with Aetna, a proven industry leader backed by a 160-year history and a reputation for innovative solutions.”

“Aetna continues to focus on delivering simple, easy and relevant health care solutions that enable individuals and families to take better care of their health. Our arrangement with extends this goal to the AGA’s savvy, connected members,” said Mark T. Bertolini, Aetna chairman, CEO and president. “Our efforts to make complex issues like health insurance simple and understandable are an excellent combination with’s rapport with grandparents, seniors and boomers.”

Providing access to trusted health insurance products complements the AGA’s health and wellness initiatives, as well as its existing products and services, such as expert advice on preserving grandparents’ rights, Grand Corps volunteering, exclusive offers and discounts and more. will work with Aetna to provide wellness content, programs and initiatives to help underscore the need for healthy lifestyles and behavior change, particularly around preventable diseases.

Under the terms of the arrangement, the co-branded Medicare Supplement plan will be insured by Aetna Life Insurance Company and offered in 2014 to the AGA’s members in all 50 states, subject to state approvals.

Maurice R. Greenberg, Chief Executive Officer of Starr Insurance Holdings, Inc., an affiliate of which is a strategic advisor to, commented, “This venture between and Aetna joins two industry leading companies to provide health care solutions for an expanding demographic. This arrangement is innovative, timely and will prove to be valuable to seniors, baby boomers and their families.”

Medicare Supplement insurance plans are available to individuals who have Original Medicare (Parts A and B). The plans help pay for some of the health care costs not covered by Original Medicare, such as deductibles and coinsurance payments. Beneficiaries can visit any doctors and hospitals that accept Medicare.

About, Inc. (OTCBB: GPCM) is a social media and marketing company focused on America’s 100+ million grandparents, boomers and seniors, the largest and wealthiest demographic in the US. With more than 2 million registered members, is the #2 website in the age 50+ segment of the population. promotes health and wellbeing by providing timely information and expert advice on issues facing seniors today including health, family, relationships, finances, travel, entertainment, and retirement. See

About Aetna

Aetna is one of the nation’s leading diversified health care benefits companies, serving an estimated 44 million people with information and resources to help them make better informed decisions about their health care. Aetna offers a broad range of traditional, voluntary and consumer-directed health insurance products and related services, including medical, pharmacy, dental, behavioral health, group life and disability plans, and medical management capabilities, Medicaid health care management services, workers’ compensation administrative services and health information technology products and services. Aetna’s customers include employer groups, individuals, college students, part-time and hourly workers, health plans, health care providers, governmental units, government-sponsored plans, labor groups and expatriates. For more information, see

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