CVS/pharmacy Workshops Teach Consumers Nationwide How to Make the Most of the Digital Photos 'Trapped' in Their Cameras

Monday, April 23, 2007

WOONSOCKET, R.I., April 23 /PRNewswire/ -- CVS/pharmacy, the retail leader in digital imaging services and products, today announced the national launch of its first-ever "Digital Sundays" program -- free digital photography workshops for consumers in every store location with one-hour photo. To find a location near them, consumers can go to http://www.cvs.com/storefinder/.

National Program Offers Consumers Advice on Printing Digital Pictures

The digital revolution has made it easy for consumers to capture more images, but with so many options available for printing -- online, photo labs and at-home printers -- many consumers are looking to understand how it all works. Starting April 29, 2007, workshops will be held every Sunday from noon until 2:00 p.m. through August 2007.

    * Participants will explore digital camera quality settings and what to
      consider when purchasing media cards, batteries and storage
    * Digital Experts will teach basic editing skills and provide hands-on
      instruction using the Digital Order Stations
    * Participants will learn how to make collages, calendars, photo mugs and
      other photo gifts at home and in-store
    * No previous digital photography experience is necessary.  All
      participants are encouraged to bring along their digital camera and ask
      questions. Discounts on photo products will be advertised in circulars
      with coupons available at each workshop

"Digital Sundays will provide consumers with the opportunity to learn the basics of digital photography and the various options available for printing at a convenient location -- their local CVS/pharmacy," said Mike Bloom, Senior Vice President of Merchandising for CVS/pharmacy. "Many consumers feel overwhelmed by the numerous printing options for digital photos. These interactive workshops will give them the freedom to have fun with their photos and will end some of the technology mysteries of digital cameras."

CVS/pharmacy makes digital photography affordable and convenient

CVS/pharmacy has been at the forefront of the digital revolution, first by offering the CVS One-Time Use Digital Camera and then in 2005, the CVS One- Time Use Video Camcorder -- the world's first single-use point-and-shoot digital video camera -- making digital technology accessible and affordable to every consumer for the first time. With the largest distributed photo- printing network of any retailer in North America, CVS/pharmacy offers consumers the most options for fast, convenient and high-quality image processing. Internet processing with the one-hour in-store pick-up option is available at more than 5,400 CVS/pharmacy stores nationwide through the CVS Photo Center: www.cvsphotocenter.com.