CVS/pharmacy Unveils New Personalized Digital Experience on to Help Customers on Their Path to Better Health

Thursday, June 21, 2012

The new site provides an unparalleled pharmacy and shopping experience featuring extensive health information and resources in addition to customized deals and savings information

WOONSOCKET, R.I., June 21, 2012 /PRNewswire/ -- Today CVS/pharmacy announced the launch of the new, an interactive website that offers shoppers a highly personalized pharmacy and retail experience. The new seamlessly extends the access to pharmacy services found in-store to shoppers' homes and mobile devices, so managing, refilling and picking up medication is easier and more convenient than ever before.

With resources such as My Pharmacy, where shoppers can easily view all of their prescriptions and manage refills, and a Drug Information Center, where shoppers can ensure medications can be taken together and view descriptive images of each prescribed pill, CVS/pharmacy delivers unprecedented health and information access to its customers wherever and whenever they need it. The website also incorporates a digital home for the ExtraCare® program, the largest retail savings and rewards program, with more than 69 million active cardholder households. Backed by a deep layer of functionality, shoppers can view a dashboard of their in-store and online shopping and savings history, send personalized digital offers to their card and more. Additionally, bringing the personalization even further for Spanish speaking customers, all the features and functionality of can also be found in Spanish at

"We're committed to offering customers a highly personalized experience across all channels," said Rob Price, senior vice president and chief marketing officer for CVS/pharmacy. "The new site brings pharmacy tools and expertise to our customers whenever and wherever they need it. The enhanced experience on helps customers to find pertinent health information and simplifies prescription management to encourage adherence to medication therapy. Saving money at CVS/pharmacy is even easier with a turbocharged ExtraCare dashboard, where customers can find personalized savings and incredible deals. We are excited to bring our customers these digital innovations to save them time, money and to help them on their path to better health."

Personalized Homepage for Each Shopper

Shoppers who log into the site will see a personalized view of their CVS/pharmacy experience on the myCVS homepage and be greeted with convenient reminders and information related to their prescriptions, ExtraCare and shopping activity. The redesigned website also has individual tabs for, CVS Photo and MinuteClinic, providing a convenient, easy-to-use experience. Drop-down menus for pharmacy, shopping, deals and ExtraCare allow shoppers to easily navigate from the main homepage.

Pharmacy Hub to Help Shoppers Manage Health

The pharmacy page is designed for easy management of health information so shoppers can not only remember to refill and pick up prescriptions but gather the information they need about what's in their medicine cabinet. Visitors also have access to a Drug Information Center to check for drug interactions and identify pills by shape, color and imprint. Through the enhanced Prescription Center, customers can:

  • View their prescriptions available for refill or pick-up
  • Schedule future refills
  • Discover suggestions for saving time and money on prescriptions
  • View and manage a first-in-the industry online Prescription Calendar
  • Enroll for text message notifications for prescription pick-up

New ExtraCare Page for Managing Savings and Deals Hub

ExtraCare cardholders can find everything they need to manage their shopping and savings at CVS/pharmacy in one convenient location. Visitors can view their ExtraSavings™ and ExtraBucks® Rewards and send ExtraBucks® Rewards and select coupons directly to their card via the "Send to Card" digital savings option. Additionally, shoppers can turn toward the new deals hub for even more exclusive offers including, "Deal of the Day" flash sales. The ExtraCare page also features:

  • How the program works
  • Access to the Weekly Ad
  • Countdown to quarterly ExtraBucks® Rewards payout

To take advantage of the new, shoppers can create an account or sign in at

About CVS/pharmacy

CVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE: CVS), is America's leading retail pharmacy with more than 7,300 CVS/pharmacy and Longs Drug stores. CVS/pharmacy is reinventing pharmacy to help people on their path to better health by providing the most accessible and personalized expertise, both in its stores and online at General information about CVS/pharmacy and CVS Caremark is available at

Press Contact:

Erin Pensa


T: 401.770.4786


SOURCE CVS/pharmacy