CVS/pharmacy Simplifies Shopping for Value with Just the Basics

Wednesday, February 23, 2011

Exclusive new line offers a wide selection of quality essentials at the lowest prices everyday

WOONSOCKET, R.I., Feb. 23, 2011 /PRNewswire via COMTEX/ --

Today CVS/pharmacy announced the introduction of Just the Basics(TM), a new line of household essentials that brings smart simplicity to shopping for everyday value. With nearly 100 items available today, and plans to expand the line, Just the Basics offers customers' quality essentials at the lowest prices on CVS/pharmacy shelves every single day.

The newest store brand product line available exclusively at CVS/pharmacy, Just the Basics offers a large selection of practical items from a variety of categories throughout the store including household, beauty, baby and personal care. Additionally, Just the Basics offers the lowest prices and highest value when compared to store and national brand options with equivalent sizes and quantities.

"We know our customers want the option to save where they can so they can spend where they want," said Grant Pill, vice president of merchandising for CVS/pharmacy. "Just the Basics offers smart simplicity with a full line of basic products that customers need to get them through the day with even lower prices and the added convenience of shopping at CVS/pharmacy."

Smart shoppers want the convenience that CVS/pharmacy is uniquely positioned to provide with more than 7,100 stores nationwide, as well as the best value on basic items each time they shop. Just the Basics is designed to meet this need, every time a customer shops, with wallet-friendly alternatives to higher-priced national brand products without the added bells and whistles many customers do not want or need. Just the Basics products are also backed by the CVS/pharmacy Brand 100% satisfaction guarantee, promising shoppers the quality they expect on the items they use each day.

Everyday Home Goods

From paper towels and sandwich bags to cleaners, laundry detergent and light bulbs, the Just the Basics line provides shoppers with the household needs they use every day at a fraction of the cost of national brand alternatives.ïEUR

Family Essentials

With Just the Basics, customers can find a broad assortment of groceries, beverages and snacks and baby care products, including diapers and wipes.ïEUR

Personal Care Essentials

Just the Basics has a product for every daily routine, including hair, skin and oral care, shaving and hosiery.

CVS/pharmacy continues to help budget-savvy shoppers rack up savings with these product staples that meet their needs. Just the Basics products start at just $.67 and can be found at locations nationwide and online at To locate the store closest to you, please visit

About CVS/pharmacy

CVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE: CVS), is America's leading retail pharmacy with more than 7,100 CVS/pharmacy and Longs Drug stores. CVS/pharmacy is committed to improving the lives of those we serve by making innovative and high-quality health and pharmacy services safe, affordable and easy to access, both in its stores and online at General information about CVS/pharmacy and CVS Caremark is available at


Erin Pensa


T: 401.770.4786


SOURCE CVS/pharmacy