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CVS/pharmacy Provides Financial Gifts to Cover Pharmaceutical Needs of 'Miracle Workers' Patients
Monday, March 6, 2006
WOONSOCKET, R.I., March 6 /PRNewswire-FirstCall/ -- CVS/pharmacy announced today its participation in ABC's new series, "Miracle Workers." The new series is about real people overcoming insurmountable odds with the help of an elite team of medical professionals and premieres Monday, March 6 (10:00 -11:00 p.m. ET). CVS/pharmacy will provide a financial gift to cover a patient's post-surgical pharmaceutical needs in each of the six episodes. In two episodes, a CVS pharmacist, John Aivazis, will appear with the patient to discuss their pharmaceutical needs and present the gift to the patient in a CVS/pharmacy. CVS/pharmacy is also the main sponsor of the show.
"Miracle Workers" are a team of doctors who perform breakthrough procedures to heal those most in need. Procedures range from restoring vision to the blind to performing deep brain stimulation to dramatically reduce the motor symptoms associated with Parkinson's disease. ABC will provide a web site (http://miracleworkers.abc.com) where viewers will be able to follow the patients beyond each episode to see first-hand how the procedures continue to transform their lives.
"CVS/pharmacy is extremely proud to support 'Miracle Workers.' The mission of this program ties directly to the vision of CVS/pharmacy to help people live longer, healthier, happier lives," said Helena Foulkes, Senior Vice President of Advertising and Marketing of CVS Corporation. "Being a part of this show gives us the opportunity not only to help these patients with medications that will make a difference in their lives, but also to show the importance of medication management and the essential role that a pharmacist plays in this process."
"Given Miracle Workers' focus on helping those in need, we are thrilled to have CVS/pharmacy along as a partner -- they've provided much-deserved assistance to the patients on the show," said Dan Longest, senior vice president of integrated marketing and promotion for ABC Television Network.
Hill Holiday, CVS/pharmacy's agency of record, was instrumental in creating the sponsorship opportunity with ABC Television Network.
Created by Renegade 83, "Miracle Workers" will be executive-produced by Darryl Frank and Justin Falvey (co-heads of DreamWorks Television), and David Garfinkle and Jay Renfroe from Renegade 83 Entertainment. Scott Jeffress is co-executive producer. "Miracle Workers" is broadcast with Spanish subtitles via secondary closed captioning.