CVS/pharmacy Offers Expert Advice to ExtraCare Beauty Club Members with Launch of "Beauty Board"

Wednesday, June 22, 2011

ExtraCare® Beauty Club Enhances Member Benefits through Interactive Content from Panel of Beauty and Style Industry Experts

WOONSOCKET, R.I., June 22, 2011 /PRNewswire via COMTEX/ --

CVS/pharmacy, the nation's leading retail pharmacy, today announced the introduction of the "Beauty Board," a panel of beauty and style experts who will provide interactive content and advice for the CVS Beauty Club Facebook Page. The ExtraCare Beauty Club, which launched in January 2011, is an extension of the CVS/pharmacy ExtraCare Rewards Program and provides members with additional rewards on beauty purchases and other beauty-specific benefits. The Beauty Board is the latest way that CVS/pharmacy is expanding benefits for the more than 8 million ExtraCare Beauty Club members who have already joined.

The Beauty Board members include:

  • Mickey Williams, a celebrity makeup artist and hairstylist who often lends beauty expertise on a variety of leading national broadcast shows;
  • Nichelle Pace, the founder and editor of StyleMom, a popular blog dedicated to helping women maintain their style, beauty and self-identify even after motherhood;
  • Keiko Lynn, an emerging fashion designer and style writer who provides readers with style and trend advice through her personal blog.

The Beauty Board content is featured on a dedicated tab on the CVS Beauty Club Facebook page that includes welcome videos from each expert, video responses to fans' beauty and style questions, how-to makeup and trend advice and seasonal product recommendations. Fans can interact with the Beauty Board by asking questions through the Facebook wall and through discussion tabs and monthly live chats. The Beauty Board will also provide beauty and style content for the ExtraCare Beauty Club email newsletter for members.

"With 8 million members already, and more joining each week, the ExtraCare Beauty Club takes the value of ExtraCare to the next level for our beauty customers by offering additional beauty-specific rewards," said Cheryl Mahoney, Vice President of Beauty Care for CVS/pharmacy. "The introduction of the Beauty Board allows us to expand the beauty benefits by offering interactive expert advice for our members' specific beauty needs. The Beauty Board is the latest enhancement in our effort to personalize the beauty experience for our customers."

ExtraCare Beauty Club members receive a 10% off beauty shopping pass upon enrollment, $5 in ExtraBucks® rewards with every $50 in qualifying beauty purchase and $3 in ExtraBucks rewards on the member's birthday as well as special beauty offers throughout the year. Members also receive email newsletters with exclusive coupons, tips and new product information. ExtraCare Beauty Club members are encouraged to "like" CVS Beauty Club's dedicated Facebook page and follow @cvsbeautyclub on Twitter for access to additional special offers and exclusive content from the Beauty Board.

To sign up for the ExtraCare Beauty Club or to learn more, customers and current ExtraCare cardholders can visit their local CVS/pharmacy or go online to

About CVS/pharmacy

CVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE: CVS), is America's leading retail pharmacy with more than 7,200 CVS/pharmacy and Longs Drug stores. CVS/pharmacy is committed to improving the lives of those we serve by making innovative and high-quality health and pharmacy services safe, affordable and easy to access, both in its stores and online at General information about CVS/pharmacy and CVS Caremark is available at

Erin Pensa

SOURCE CVS/pharmacy