CVS/pharmacy Launches Revamped Gold Emblem Line, Featuring Enhanced Ingredients, New Snack Options and More Flavors

Thursday, February 21, 2013

Gold Emblem brand boasts new look incorporating nutritional information on the front of packaging to empower shoppers to make informed purchasing decisions

WOONSOCKET, R.I., Feb. 21, 2013 /PRNewswire/ -- Shoppers looking for great-tasting snacks for the entire family will be delighted to try the satisfying additions and enriched flavors and variations of the revamped Gold Emblem™ line, available exclusively at CVS/pharmacy stores nationwide. The popular line, which includes a wide variety of snacks, dessert items, beverages and groceries, has undergone a vast array of changes to offer customers more options, even better taste and a contemporary new look. Among the more than 250 products included in the line are nuts, trail mixes, chips, pretzels, dried fruits, candies, cookies, spices, juices, condiments, baking essentials and breakfast bars.

Introduced in 1995, Gold Emblem was one of the first private brand food lines created by a major drugstore chain. Since that initial launch, the line has delivered great taste, uncompromising quality and unparalleled value for consumers and today is the number one brand in cookies, candy and nuts sold at CVS/pharmacy. Updates to the newly re-launched line include a contemporary identity and package re-design that embodies the commitment to meeting a very high taste standard, as well as a refined taste-test approval process used to evaluate every item that is branded with the Gold Emblem name.

"At CVS/pharmacy, we are committed to providing our customers with high-quality store brand product lines at a great value. With this in mind, we have reintroduced our Gold Emblem brand with enhanced ingredients, new recipes and an updated design and packaging," said Judy Sansone, Senior Vice President of Merchandising for CVS/pharmacy. "As part of our ongoing effort to exceed our customers' expectations, we have also incorporated an in-depth taste-testing process for each item within the Gold Emblem line."

All of the new Gold Emblem items are held to a set of new ingredient guidelines and each product is evaluated using a rigorous process that includes both an in-house taste panel and an external third-party panel of professional taste-testers to provide specific feedback on each item. Gold Emblem is also committed to helping shoppers make well-informed choices that help them achieve their own personal health goals with enhanced packaging that incorporates key nutritional information on the front of each item.

CVS/pharmacy stands behind the quality of all products included in any of its exclusive lines, including Gold Emblem, and offers a 100 percent money-back guarantee to ensure customer satisfaction. Now available at more than 7,400 locations, customers will have the luxury of picking up high-quality snacks just by stopping into their neighborhood CVS/pharmacy. Shoppers can also find the new and improved Gold Emblem products online on

About CVS/pharmacy
CVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE: CVS), is America's leading retail pharmacy with more than 7,400 CVS/pharmacy and Longs Drug stores. CVS/pharmacy is reinventing pharmacy to help people on their path to better health by providing the most accessible and personalized expertise, both in its stores and online at General information about CVS/pharmacy and CVS Caremark is available at

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SOURCE CVS/pharmacy