CVS/pharmacy Beauty Board Gets Makeover to Bring Fans More Expert Advice

Thursday, June 28, 2012

ExtraCare Beauty Club® Enhances Member Experience through Interactive Content from Updated Panel of Health and Beauty Experts

WOONSOCKET, R.I., June 28, 2012 /PRNewswire/ -- CVS/pharmacy, the nation's leading retail pharmacy, today unveiled a "makeover" of its Beauty Board, a panel of beauty experts who provide interactive content and advice for fans of the CVS Beauty Club Facebook page. Launched in June 2011 to bring additional value, exclusive beauty insight and real-time advice to ExtraCare Beauty Club's 12 million members, the updated Beauty Board will include a panel of experts who are able to provide more personalized answers to fans' beauty questions. Along with direct access to the new Beauty Board, the more than 320,000 fans of the CVS Beauty Club Facebook page will also find new ways to interact with the experts and receive valuable beauty content.

Dr. Dina Strachan, a NY-based, board-certified dermatologist, joins the Beauty Board to offer expert skincare advice, answering the needs of fans who ask about skincare concerns more than any other beauty topic. On call for fans, Dr. Strachan will present solutions for pressing skincare issues, providing personalized advice on everything from anti-aging to acne, along with individual product recommendations. Dr. Strachan is an Assistant Clinical Professor at New York University and is a fellow of the American Academy of Dermatology.

Dr. Strachan joins resident Beauty Board member, celebrity makeup artist Mickey Williams, who will continue to offer fans tips on makeup application, how-tos on the latest hairstyles and the inside scoop on the hottest trends and newest beauty products. Mickey regularly works with celebrities like Amy Adams, Aisha Tyler, Emma Roberts, and Debra Mazur, and is also a frequent on-air guest for television beauty segments nationwide.

The Beauty Board will also welcome a rotating Guest Expert to provide even more beauty expertise to fans. Industry influencers, experts from leading beauty brands, and noted editors and bloggers will provide their unique perspective on the latest beauty trends and offer personalized answers to fans' beauty questions. Guest Experts will also host Live Chats on the CVS Beauty Club Facebook page to provide instant answers and product recommendations to fan questions.

In addition to Live Chats and ongoing question and answer exchanges, the Beauty Board will appear in new videos exploring of-the-moment beauty topics, including previews of new products, how-to demonstrations of the latest styles, answers to common beauty questions, and more. Fans will now also have the opportunity to have their questions answered via Beauty Gets Personal video responses from the Beauty Board.

"After listening closely to the questions from our CVS Beauty Club fans, we've updated our Beauty Board to provide our members with access to a broader range of experts from across the health and beauty industries," said Cheryl Mahoney, Vice President of Beauty for CVS/pharmacy. "The new Beauty Board is the latest way the ExtraCare Beauty Club is improving the beauty shopping experience, offering our members the accessibility and personalization that they have come to expect from CVS/pharmacy."

The Beauty Board makeover will also include a re-design of the Beauty Board Facebook tab, which will now include an FAQ section featuring answers and product recommendations from the Board for previously-asked beauty questions. Fans will also be able to find video content – ranging from What's New to Beauty Basics and Skincare Solutions – and more information on the Beauty Board members, including the rotating Guest Expert, on the dedicated tab.

The ExtraCare Beauty Club, which launched in January 2011, is an extension of the CVS/pharmacy ExtraCare Rewards Program and provides members with additional rewards on beauty purchases and other beauty-specific benefits. ExtraCare Beauty Club members receive a 10% off beauty shopping pass upon enrollment, $5 ExtraBucks® Rewards with every $50 in qualifying beauty purchases and $3 ExtraBucks Rewards on the member's birthday, as well as special beauty offers throughout the year. Members also receive email newsletters with exclusive coupons, tips and new product information. ExtraCare Beauty Club members are encouraged to "like" CVS Beauty Club's dedicated Facebook page and follow @cvsbeautyclub on Twitter for access to additional special offers, giveaways and exclusive content from the Beauty Board.

To sign up for the ExtraCare Beauty Club or to learn more, customers and current ExtraCare cardholders can visit their local CVS/pharmacy or visit

About CVS/pharmacy
CVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE: CVS), is America's leading retail pharmacy with more than 7,300 CVS/pharmacy and Longs Drug stores. CVS/pharmacy is reinventing pharmacy to help people on their path to better health by providing the most accessible and personalized expertise, both in its stores and online at General information about CVS/pharmacy and CVS Caremark is available at

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SOURCE CVS/pharmacy