CVS/pharmacy and Salma Hayek Win 2011 Beauty Inc Award for Nuance Salma Hayek

Thursday, December 8, 2011

WOONSOCKET, R.I., Dec. 8, 2011 /PRNewswire via COMTEX/ --

CVS/pharmacy and actress Salma Hayek were honored today with the "Launch of the Year: Mass" Award at the 2011 Beauty Inc Awards in New York City. The award was presented by Beauty Inc, a Women's Wear Daily special-issue magazine, for the introduction of the exclusive beauty collection, Nuance Salma Hayek.

Announced at the 10th Annual Beauty Inc Awards breakfast at The Four Seasons restaurant and in the December issue of the magazine, the "Launch of the Year: Mass" Award recognizes company-wide and individual brand achievement for innovation and resonance with consumers. Beauty Inc is widely recognized as the premiere source of news for the beauty industry and the annual Beauty Inc Awards highlight the year's most notable beauty industry achievements.

Nuance Salma Hayek launched in August 2011. The collection is the first complete beauty line developed by an actress in partnership with a national retailer. "I wanted to create a beauty line that was available to all women as I believe all women have the right to preserve their youth and their beauty," Hayek explains. "My partnership with CVS/pharmacy has been an incredible platform to create exciting products and make them available nationwide. I am so proud that Nuance Salma Hayek has been honored with a Beauty Inc Award. Winning this award is a great legacy to the women in my family. I would like to thank the women who trusted me and helped to make the line successful so quickly."

Nuance Salma Hayek was inspired by Hayek's grandmother, a cosmetologist who developed her own homemade beauty remedies. An embodiment of her rich family heritage, the products in the Nuance Salma Hayek line represent the fusion of advanced, proprietary formulations and personal beauty rituals passed down from generations.

"We are honored to be recognized for the launch of our exclusive beauty collection, Nuance Salma Hayek," said Grant Pill, Vice President of Merchandising, CVS/pharmacy. "Through our partnership with Salma, we were able to create a unique collection of premium beauty products that are affordable and accessible for all women. Since the launch of Nuance Salma Hayek in August 2011, we've been overwhelmed by the positive response from the beauty community and, most importantly, from our customers. CVS/pharmacy is very proud to be recognized with the Beauty Inc Award for 'Launch of the Year: Mass' Award."

Designed to enhance the nuances that define every woman's individual beauty, Nuance Salma Hayek contains more than 100 products spanning four categories -- skincare, cosmetics, haircare, and body -- and prices range from $2.99 to $25.00. Many ingredients in the line, such as tepezcohuite, blue agave, prickly pear, and lime enzyme, are being used in exclusive beauty formulas available to the mass market for the first time. Hayek rigorously tested every product, partnering with formulators to ensure the highest standards and most efficacious results.

For more information on Nuance Salma Hayek or to purchase the products, please visit cvs.com/nuancesalmahayek. To hear about Salma Hayek's inspiration for the line and to learn about her favorite products, please visit facebook.com/cvsbeautyclub.

About CVS/pharmacy
CVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE: CVS), is America's leading retail pharmacy with more than 7,300 CVS/pharmacy and Longs Drug stores. CVS/pharmacy is committed to improving the lives of those we serve by making innovative and high-quality health and pharmacy services safe, affordable and easy to access, both in its stores and online at CVS.com. General information about CVS/pharmacy and CVS Caremark is available at http://info.cvscaremark.com/.

Press Contact:
Erin Pensa
CVS/pharmacy
401.770.4786
E: EPensa@cvs.com

SOURCE CVS/pharmacy