CVS/pharmacy and Kodak Help Customers Go Beyond Simply Printing Their Photos

Monday, July 14, 2008

WOONSOCKET, R.I. and ROCHESTER, N.Y., July 14 /PRNewswire-FirstCall/ -- CVS/pharmacy and Eastman Kodak Company (NYSE: EK) today announced that CVS/pharmacy is the first national retailer to offer customers both Photo Books and KODAK Picture Movie DVDs. These innovative photo processing products turn customers' photos into hard-cover books and movies in minutes using the KODAK Picture Kiosk. Both of these products are now available in more than 4,500 CVS/pharmacy stores nationwide.

The CVS/pharmacy in-store Photo Book allows customers to organize, print and bind their pictures into stylish, personalized mementos quickly and easily. The KODAK Picture Movie DVD is a unique new product that allows people to bring their pictures to life by designing a customized DVD with the pictures synced to popular music. Customers can bring their photos into the store in practically any format (prints, photo CDs, memory cards and USB Flash memory cards), easily create these products in minutes, and walk out with a customized keepsake that tells a story or makes a thoughtful gift.

To celebrate this partnership, members of the CVS/pharmacy ExtraCare rewards program will have the opportunity to try these new products and get full credit for the product price, through a limited-time ExtraCare promotional offer. From July 13 through July 19, cardholders can create one in-store Photo Book; from July 27 through August 2, cardholders can create one KODAK Picture Movie DVD, and receive CVS/pharmacy Extra Bucks equivalent to the price of the Photo Book or KODAK Picture Movie DVD.

The Photo Book and KODAK Picture Movie DVD photo processing solutions are examples of how retail photo kiosks have evolved to enable consumers to experience their digital photos in new and creative ways. CVS/pharmacy pioneered the use of the in-store KODAK Photo Book service in late 2007. With the launch of KODAK Picture Movie DVD, the company is once again spearheading the adoption of an industry innovation.

How it works

CVS/pharmacy's ExtraCare program is the largest consumer rewards program in the U.S., with more than 50 million cardholders. When ExtraCare cardholders visit a CVS/pharmacy store during either of the Photo Book or KODAK Picture Movie DVD promotional weeks, they will be able to purchase the featured product at a sale price. Cardholders will instantly receive back the price of the Photo Book or KODAK Picture Movie DVD in Extra Bucks, which can be used towards nearly anything in CVS/pharmacy. The Photo Book promotional week is July 13 through July 19 and includes the 4x6 or 6x8 book. The KODAK Picture Movie DVD promotional week is July 27 through August 2.