CVS/pharmacy and Cristophe Beverly Hills Unveil New Curl Defining Hair Care Line

Monday, February 4, 2008

WOONSOCKET, R.I. – Feb. 4, 2008 – Cristophe, the world renowned celebrity hairstylist and salon owner, introduces his Cristophe Beverly Hills ‘Curl Defining’ line exclusively to CVS/pharmacy customers at its 6,200 locations nationwide. This unique platform of products improves the natural texture of curly or wavy hair, infusing the hair with shine and definition.

Formulated to intensify and maximize style potential, the Cristophe Beverly Hills ‘Curl Defining’ line complements the unique characteristics of both wavy and curly hair types. Whether creating a soft silhouette for tight spirals or sculpting and defining wavy, unformed curls, this exclusive line offers solutions for even the most unruly crimps and kinks. The Curl Defining line features three key products, available on-shelves and online in February 2008:

• Curl Defining Shampoo, 10oz and 2oz
• Curl Defining Conditioner, 10oz and 2oz
• Curl Defining Contour Crème, 5.5oz and 2oz

The Curl Defining Shampoo and Conditioner are designed to enhance and control the natural pattern of curly or wavy hair. The finishing touch for taming frizz and creating enviable locks comes from the Curl Defining Contour Crème. This unique product balances the structured hold of a gel with the soft, touchable definition typically available only in a spray. These stand-out products create shapely, defined curls that last all day by featuring the following ingredients:

• Mirustyle CP – a revolutionary ingredient with proven curl memory and curl retention
• Olive Oil – aids in moisture retention, eliminating frizz and creating softer curls
• Vitamin C – promotes shine
• Creatine – strengthens the hair shaft

Cristophe Beverly Hills ‘Curl Defining’ line will be available exclusively at CVS/pharmacy locations nationwide, online at www.cvs.com and at Cristophe Salons. Prices range from $2.99 – 8.99.