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CVS Launches Charitable Holiday Campaign for St. Jude Children's Research Hospital on NBC's The Today Show
Friday, November 26, 2004
WOONSOCKET, R.I., Nov. 26 /PRNewswire/ -- CVS/pharmacy (NYSE: CVS), America's #1 retail pharmacy, today launched a charitable holiday campaign to benefit St. Jude Children's Research Hospital on NBC Television's The Today Show.
Beginning today, CVS will offer its customers the opportunity to make a donation of $1 or more to St. Jude Children's Research Hospital while shopping at CVS, which will be added to the customer's total purchase amount. The donation program at CVS is part of the hospital's national Thanks & Giving fund-raising campaign.
The St. Jude Thanks & Giving campaign gives people the opportunity to give "Thanks" for the healthy children in their lives while "Giving" to help children everywhere who are desperately ill and battling to stay alive. Details of this campaign are available online at http://www.THANKSandGIVING.com .
Marlo Thomas, daughter of hospital founder, Danny Thomas, announced CVS' participation in the Thanks & Giving campaign during this morning's national broadcast of The Today Show. The segment featured Ms. Thomas visiting a Manhattan CVS store to demonstrate how the in-store donation program will work.
"I am delighted that CVS is partnering with St. Jude Children's Research Hospital for our first annual Thanks & Giving fund-raising campaign," said Marlo Thomas. "As the nation's largest pharmacy retailer, they are making a real impact on providing an opportunity for Americans to help save children's lives everywhere."
"As a health care provider whose vision is to help people live longer, healthier, happier lives, it is an honor to work with Marlo and the doctors and scientists at St. Jude Children's Research Hospital in their efforts to save young people's lives," said Helena Foulkes, Senior Vice President of Marketing and Advertising at CVS/pharmacy. "In the spirit of the holiday season, we are pleased to provide the opportunity for our customers to help support the important work happening at St. Jude."
In addition, CVS will sell the new book, "Thanks & Giving: All Year Long," by Marlo Thomas and Friends on its website, http://www.CVS.com . The book is a collection of stories, poems and songs for all ages by popular children's authors and famous celebrities that celebrate family, friendship, giving and thankfulness. "Thanks & Giving: All Year Long" is available at CVS.com for $12.99.
St. Jude Children's Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. Founded by later entertainer Danny Thomas and based in Memphis, Tennessee, St. Jude freely shares its discoveries with scientific and medical communities around the world. No family ever pays for treatments not covered by insurance, and families without insurance are never asked to pay. St. Jude is financially supported by ALSAC, its fund-raising organization.