CVS Caremark's National Philanthropic "All Kids Can" Program Plays Out on Major League Baseball Field

Tuesday, July 14, 2009

Woonsocket, R.I. (July 14, 2008) /PRNewswire/ — CVS Caremark and the Boston Red Sox have officially launched the 2009 season of the CVS Caremark All Kids Can Baseball Camps at Fenway Park. The baseball camps provide New England children with disabilities an action-packed, dream-fulfilling experience playing ball at Fenway Park and getting batting tips from Red Sox Batting Coach Dave Magadan. Leading off the 2009 camp season were Little League "Challenger" players from the Portsmouth Rhode Island Challenger Division. The camp is one of ten scheduled for this baseball season and is part of CVS Caremark's national philanthropic All Kids Can program, which focuses on helping children with disabilities learn, play and succeed in life.

Each CVS Caremark All Kids Can Baseball Camp includes hitting tips and instruction in the Red Sox batting cage with Red Sox Batting Coach Dave Magadan; on-field batting practice with Magadan; a photo opportunity and lunch in the Red Sox dugout; a visit from Red Sox mascot Wally the Green Monster; a VIP tour of Fenway Park; early entry to the evening's Red Sox batting practice; and tickets to the evening's game in the CVS/pharmacy Family Section.

Eileen Howard Dunn, Senior Vice President of Corporate Communications and Community Relations for CVS Caremark Corporation, said, "As we enter our fifth season of this terrific partnership with the Boston Red Sox, we look forward – as we always do – to the magic that is created at these camps. Between the smiles and laughter emitted from these young athletes to the proud, emotional parents and coaches cheering on their kids – it's easy to see the joy that is generated through this once-in-a-lifetime experience at Fenway Park. We're so pleased that we can play a role in affording New England children with disabilities the opportunity to experience baseball on a beloved major league baseball field."

Bob Dyl, coach of the Portsmouth Rhode Island Challenger Division, said, "I was absolutely thrilled and excited when I learned that my team had been selected for an All Kids Can Baseball Camp at Fenway Park. These kids endure so much with their various challenges and to be given the opportunity to experience something like this is amazing. We are tremendously grateful to CVS Caremark and the Red Sox for the chance to play ball at Fenway, spend time in the Red Sox dugout and cap off the day with a tour of the park and a Red Sox game."

This season's remaining CVS Caremark All Kids Can Baseball Camps will run through August 28 with several of the camps focusing on Challenger teams from inner city neighborhoods. In planning the camps, CVS Caremark reached out to coaches of Little League Challenger Teams, Miracle League teams and inclusive baseball teams in the New England area to apply for an opportunity to attend one of the camps. The camps are part of a continued, 6-year partnership between CVS Caremark and the Boston Red Sox, demonstrating their shared commitment to local children with disabilities.

About the Little League Challenger Division
The Challenger Division was established in 1989 as a separate division of Little League Baseball to enable boys and girls with physical and/or developmental challenges, ages 5 to 18, to enjoy the game of baseball along with the millions of other children who participate in this sport worldwide. Teams are set up according to abilities, rather than age, and can include as many as 15 to 20 players.