CVS Caremark Website for PBM Members Recognized with eHealthcare Leadership Awards

Tuesday, December 18, 2012 web site receives Platinum award for best overall internet site and Gold award for best interactive site

WOONSOCKET, R.I., Dec. 18, 2012 /PRNewswire/ -- CVS Caremark (NYSE: CVS) announced today that, the company's web site for its pharmacy benefit management (PBM) members was recognized with top honors from the 2012 eHealthcare Leadership Awards. The awards were presented during the 16th Annual Healthcare Internet Conference held in Las Vegas, NV in mid-November. was recognized with a Platinum award for best overall internet site and a gold award for best interactive site. Winners of the 2012 eHealthcare Leadership Awards were selected from nearly 1,100 entries.

"As a company we are committed to finding and implementing innovative and effective ways to engage our PBM members to help them make quality health care decisions and were delighted to receive this industry recognition," said Jon Roberts, President of the pharmacy benefit management business of CVS Caremark. "These awards recognize the impact of our digital presence and reinforce the success of our relaunch of the site last year. The refreshed site design, expanded use of member-focused language and variety of interactive features make it even easier for our members to manage their prescriptions on-line, stay adherent to their medications and identify opportunities for increased savings."

Winners of platinum, gold, silver, and distinction awards represented 18 industry classifications, from hospitals and health systems to pharmaceutical firms and online health companies. Awards were given in 14 different categories: Best Mobile Communications, Best Patient Access and Convenience, Best Site Design, Best Health/Healthcare Content, Best Interactive, Best Care/Disease Management, Best e-Business, Best Doctor Directory, Best Social Networking, Best Rich Media, Best Integrated Marketing Campaign, Best Overall Internet Site, Best Intranet, and eHealth Organizational Commitment.

Judges looked at how websites and other digital communications compared with others in their organization's classification. They also reviewed entries based on a proprietary multi-point standard of Internet excellence. The best overall Internet site category, for example, was reviewed on more than 40 factors.

The eHealthcare Leadership Awards program was developed and first presented 13 years ago by eHealthcare Strategy & Trends, a leading industry resource published by Health Care Communications, Rye, NY.

About CVS Caremark

CVS Caremark is dedicated to helping people on their path to better health as the largest integrated pharmacy company in the United States. Through the company's more than 7,400 CVS/pharmacy stores; its leading pharmacy benefit manager serving more than 60 million plan members; and its retail health clinic system, the largest in the nation with more than 600 MinuteClinic locations, it is a market leader in mail order, retail and specialty pharmacy, retail clinics, and Medicare Part D Prescription Drug Plans. As a pharmacy innovation company with an unmatched breadth of capabilities, CVS Caremark continually strives to improve health and lower costs by developing new approaches such as its unique Pharmacy Advisor program that helps people with chronic diseases such as diabetes obtain and stay on their medications. Find more information about how CVS Caremark is reinventing pharmacy for better health at

Media Contact:
Christine Cramer
CVS Caremark
(401) 770-3317