CVS Caremark veteran to bring together key strategy and marketing capabilities into one integrated organization to deliver even better results in dynamic health care environment
WOONSOCKET, R.I., March 29, 2011 /PRNewswire via COMTEX/ -- CVS Caremark (NYSE: CVS) today announced that it has named Helena B. Foulkes to the newly created position of Executive Vice President & Chief Health Care Strategy and Marketing Officer. In the new role Foulkes will bring together the Company's capabilities in enterprise branding, communications, community relations, charitable giving, health care reform strategy, government relations and marketing into one integrated organization to deliver even better business results and stronger partnerships.
"Helena Foulkes is a highly regarded executive who, as Chief Marketing Officer, led the launch of innovative programs such as ExtraCare, Maintenance Choice and Pharmacy Advisor in both our retail and pharmacy benefit management (PBM) businesses," said Larry J. Merlo, President and CEO of CVS Caremark. "That hands-on experience in delivering products and services to consumers and clients gives her the perfect background to allow CVS Caremark to deliver even better business results and strengthen key partnerships to do more to improve health care in the US."
Building on her previous role as chief marketing executive of both retail pharmacy and the PBM, Foulkes brings insight from sales and operations into her new role to engage an even broader array of external stakeholders.
"For the past several years CVS Caremark has been an active player in helping to re-shape the health care system," Foulkes said. "As we help consumers and clients adapt to the evolving health care system, it is important for us to bring together all of our capabilities to identify more innovative ways to improve pharmacy care delivery and help customers better manage costs. We will be aggressive in building stronger partnerships to maintain and build our leadership position in the industry."
Foulkes received her Bachelor's degree in economics from Harvard and her MBA from the Harvard Business School. She joined CVS Caremark in 1992 and has held positions of increasing responsibility in the retail pharmacy, PBM and corporate areas.
About CVS Caremark
CVS Caremark is the largest pharmacy care provider in the United States with integrated offerings across the entire spectrum of pharmacy care. We are uniquely positioned to engage plan members in behaviors that improve their health and to lower overall health care costs for health plans, plan sponsors and their members. CVS Caremark is a market leader in mail order pharmacy, retail pharmacy, specialty pharmacy, and retail clinics, and is a leading provider of Medicare Part D Prescription Drug Plans. As one of the country's largest pharmacy benefits managers (PBMs), we provide access to a network of approximately 65,000 pharmacies, including more than 7,100 CVS/pharmacy(R) stores that provide unparalleled service and capabilities. Our clinical offerings include our signature Pharmacy Advisor(TM) program as well as innovative generic step therapy and genetic benefit management programs that promote more cost effective and healthier behaviors and improve health care outcomes. General information about CVS Caremark is available through the Company's Web site at cvshealth.com.
Eileen H. Boone
SOURCE CVS Caremark