CVS Caremark and the Boston Red Sox Team-up for Sixth Season of CVS Caremark All Kids Can Baseball Camps at Fenway Park

Wednesday, June 30, 2010

Woonsocket, R.I. (June 30, 2010) – CVS Caremark and the Boston Red Sox have officially launched the 2010 season of the CVS Caremark All Kids Can Baseball Camps at Fenway Park. The team endeavor by CVS Caremark and the Red Sox provides New England children with disabilities an action-packed, dream-fulfilling experience playing ball at Fenway Park and working one-on-one with Red Sox Batting Coach Dave Magadan. Heading into the batter’s box today were Little League Challenger players from the Swansea Challenger Team whose players hail from Southeastern Massachusetts and the East Bay area of Rhode Island. The camp is one of nine scheduled for this baseball season and is part of CVS Caremark’s national philanthropic All Kids Can program, which focuses on helping children with disabilities learn, play and succeed in life. Each CVS Caremark All Kids Can Baseball Camp includes hitting tips and instruction in the Red Sox batting cage with Red Sox Batting Coach Dave Magadan; on-field batting practice with Magadan; a photo opportunity and lunch in the Red Sox dugout; a visit from Red Sox mascot Wally the Green Monster; a VIP tour of Fenway Park; early entry to the evening’s Red Sox batting practice; and tickets to the evening’s game in the CVS/pharmacy Family Section. “The magic created at these camps is inspiring,” said Eileen Howard Dunn, Senior Vice President of Corporate Communications and Community Relations for CVS Caremark Corporation. “These kids face all kinds of challenges on a daily basis, yet when they come to Fenway to participate in one of our All Kids Can Baseball Camps, you see the sheer joy on their faces in being part of the Fenway Park experience. We’re thrilled to be teaming with the Red Sox on this wonderful program which embodies the mission of our All Kids Can program.” Mike and Brenda Hyland, husband and wife co-coaches of the Swansea Challenger Team, started the Swansea Little League Challenger Division in 2007 when they realized that no local opportunities existed for their autistic grandson Nathan to play baseball in an organized league. Mike Hyland commented, “Starting and coaching this Challenger Team has been one of the best experiences of our lives. And having our team take part in this All Kids Can camp today at Fenway is the absolute icing on the cake. Words cannot express the gratitude we feel towards CVS and the Red Sox for giving our players this amazing opportunity.” This year marks the sixth season of the CVS Caremark All Kids Can Baseball Camps at Fenway Park. In planning the camps, CVS Caremark reached out to coaches of Little League Challenger Teams, Miracle League teams and inclusive baseball teams in the New England area to apply for an opportunity to attend one of nine camps. The camps are part of a continued partnership between CVS Caremark and the Boston Red Sox, demonstrating their shared commitment to local children with disabilities. Since the inception of the CVS Caremark All Kids Can Baseball Camps, 45 camps have been held at Fenway, providing a memorable sports experience to more than 700 New England children with disabilities. By the end of this baseball season, nine additional camps will have been held, bringing the total number of New England children with disabilities served by the baseball camps to approximately 900. About the Little League Challenger Division The Challenger Division was established in 1989 as a separate division of Little League Baseball to enable boys and girls with physical and/or developmental challenges, ages 5 to 18, to enjoy the game of baseball along with the millions of other children who participate in this sport worldwide. Teams are set up according to abilities, rather than age, and can include as many as 15 to 20 players. About CVS Caremark All Kids Can CVS Caremark All Kids Can™, a program of the CVS Caremark Charitable Trust and supported by CVS Caremark, is a 5-year, $25 million commitment to making life easier for children with disabilities. Through this signature program, CVS Caremark and the Trust will support nonprofit organizations that provide innovative programs and services in local communities focused on helping children with disabilities learn, play and succeed in life.