Celebrity Hairstylist Cristophe Launches Cristophe Beverly Hills Purely Natural

Tuesday, January 15, 2008

WOONSOCKET, R.I. – January 15, 2008 – Cristophe, the world renowned celebrity hairstylist and salon owner, introduces his first all-natural hair care line, Cristophe Beverly Hills ‘Purely Natural’. The Purely Natural line offers salon-quality, all-natural formulas gentle enough for everyday use exclusively to CVS/pharmacy customers at its 6,200 locations nationwide. Each Purely Natural product is infused with ingredients that boost hair’s health and shine, including Keratin A to improve elasticity and reduce breakage; Vitamin C to promote shine; and Creatine to strengthen the hair shaft.

Enriched with vitamins and minerals, the line is safe for color-treated hair and contains naturally derived elements to absorb harmful UV rays, offering protection from damaging effects of the sun. To combat the common problem of a dry, itchy scalp, Purely Natural’s organic system cleanses the hair and scalp without stripping necessary moisture and oils, or upsetting the scalp’s delicate balance. The line consists of three key products, available in February 2008:

• Purely Natural Daily Shampoo, 10oz and 2oz
• Purely Natural Conditioner, 10oz and 2oz
• Purely Natural Clarifying Shampoo, 6oz and 2oz

Purely Natural’s sulfate- and paraben-free products gently cleanse and remove buildup while strengthening proteins bind to hair fibers, leaving it soft, shiny and full of volume. This restorative process rejuvenates and protects hair, fending off the undesirable effects of environmental stress and styling practices. The line’s all-natural ingredients result in a pH-balanced, Laurel and Laureth Sulfate-free, DEA/TEA-free formula.

Cristophe Beverly Hills ‘Purely Natural’ will be available exclusively at CVS/pharmacy locations nationwide, online at www.cvs.com and at Cristophe Salons. Prices range from $2.99 – 7.99.