HARTFORD, Conn. – Aetna (NYSE: AET) has won top honors in the Center for Plain Language's annual ClearMark competition for the rewrite and redesign of Aetna's Medicare Advantage Enrollment Package. These are pre-enrollment kits for eligible Aetna Medicare Advantage consumers. Aetna received the award in the best private before/after document category.
Aetna also won Awards of Distinction from the Center for Plain Language for two other communications:
- Rewrite of the former Infant Mortality flyer. This piece, intended for Aetna members, outlines risks for low birth weight and sudden infant death syndrome in African American babies. The flyer received this recognition in the best private before/after document category.
- Rewrite of Aetna's Consumer Disclosure brochure. This document helps consumers understand their health benefits, plans and how they work. The brochure received this recognition in the best legal document category.
Aetna is committed to improving consumer experiences with the health care system. By writing materials in simple language, the company is helping people better understand the materials they receive so they can make more informed health care decisions.
"The people we serve deserve communications that are clear, concise and easy-to-understand," said Melissa Slade, Aetna's senior director of marketing. "We are here to help them each step of the way so they can find what they need and make their health choices with confidence."
Aetna has now been recognized by the Center for Plain Language the past four years. Last year, Aetna won top honors for the Writers' Center for Excellence in the private sector category for website and dynamic media. The Writers' Center is an internal website that supports clear communications and offers tools and training for writers across the organization.
The Center for Plain Language is a D.C.-based nonprofit organization that wants government and business documents to be clear and understandable. The ClearMark and WonderMark awards recognize the best and worst in plain language each year from government, nonprofit, and private companies.
The awards were presented at the National Press Club in Washington, D.C., on April 22.
Aetna is one of the nation’s leading diversified health care benefits companies, serving an estimated 44 million people with information and resources to help them make better informed decisions about their health care. Aetna offers a broad range of traditional, voluntary and consumer-directed health insurance products and related services, including medical, pharmacy, dental, behavioral health, group life and disability plans, and medical management capabilities, Medicaid health care management services, workers’ compensation administrative services and health information technology products and services. Aetna’s customers include employer groups, individuals, college students, part-time and hourly workers, health plans, health care providers, governmental units, government-sponsored plans, labor groups and expatriates. For more information, see www.aetna.com.
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