CVS Beauty Mark Downloadable Resources

Helena Foulkes on why CVS Pharmacy is announcing the CVS Beauty Mark initiative

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Helena Foulkes on announcing now and not earlier

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Digitally Altered Image and Original Image with CVS Beauty Mark*

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* Imagery above is an example of a previous campaign where the digitally altered photo was used. Moving forward, CVS is committed to representing unaltered, diverse imagery for future beauty campaigns.