Introducing the New Enterprise Brand Campaign
WOONSOCKET, R.I. — CVS Health (NYSE: CVS) today announced the launch of a new enterprise-wide national advertising campaign, entitled Healthier Happens Together. Inspired by the company purpose, “Bringing our heart to every moment of your health,” the campaign will highlight the many ways that CVS Health is putting the consumer first in their health care. A series of empathetic and inspirational ads will show people in their everyday moments of health – at home, in their communities, at CVS Health locations and online.
The campaign will launch with an upbeat and motivational original song, Healthier Happens Together, performed by Renée Elise Goldsberry, the award-winning Broadway actress and singer, broadcast nationally on TV, radio, online, and through social media.
“We know that trying to be ‘healthy’ can sometimes feel overwhelming for people to achieve and sustain, but CVS Health is uniquely able to support individuals and families through all stages of their journey as they pursue ‘healthier’,” said Michelle Peluso, Executive Vice President and Chief Customer Officer at CVS Health. “We’ve evolved to be the most consumer-centric, digital-led health solutions company with nearly 300,000 colleagues providing quality care that is personal, convenient, accessible and affordable every day — this campaign, Healthier Happens Together, is a true celebration of those efforts.”
As the campaign builds through the rest of the year, new ads will showcase innovative work underway at CVS Health, including our efforts to transform kidney care, enhance telehealth services, lead in omnichannel pharmacy, and support communities through programs such as Return Ready and Project Health, the company's no-cost, community-based screening program.
For a look at the Healthier Happens Together campaign creative, please visit cvshealth.com/healthier-happens-together.
About CVS Health
CVS Health is the leading health solutions company, delivering care like no one else can. We reach more people and improve the health of communities across America through our local presence, digital channels and over 300,000 dedicated colleagues – including more than 40,000 physicians, pharmacists, nurses, and nurse practitioners. Wherever and whenever people need us, we help them with their health – whether that’s managing chronic diseases, staying compliant with their medications, or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system – and their personal health care – by improving access, lowering costs and being a trusted partner for every meaningful moment of health. And we do it all with heart, each and every day. Learn more at www.cvshealth.com.