CVS Health Live: The importance of authenticity in the beauty industry | CVS Health

CVS Health Live: The importance of authenticity in the beauty industry

According to data from the Dove Self-Esteem Project, 80% of girls by the age of 13 will edit their photos before posting on social media. On the next episode of CVS Health Live, leaders from CVS Health and Dove will come together to discuss the influence of digital distortion on mental health and self-esteem, and steps the industry can take to drive greater authenticity in their marketing. Moderated by Jessica DaMassa, Health Innovation Reporter, panelists will include Andrea Harrison, Vice President of Merchandising, Beauty and Personal Care, CVS Health; Esi Eggleston Bracey, Executive Vice President and Chief Operating Officer of Personal Care, Dove North America; and Pamela Rutledge, Ph.D., Mental Health Advocate and Media Psychologist.

10.26.21