Store Brands

Our trusted line of store brand products includes household and beauty items, supplements and tasty snacks.

CVS Pharmacy Exclusive Store Brands

Since 1963, our customers have trusted CVS Pharmacy store brands to deliver quality, value and selection. With trusted over-the-counter products to help you feel your best, beauty products that pamper, and better-for-you snacks, CVS Pharmacy offers an extensive assortment that makes finding high-quality products easy and affordable.

In addition to offering alternatives to many national-brand products, CVS Pharmacy meets customers’ needs by developing new and innovative products.

Popular CVS Pharmacy store brand product lines include:

  • CVS Health, providing more than 2,500 over-the-counter health care products to help you and your family get well and stay well
  • radiance® PLATINUM, a premium brand of 100% preservative-free vitamins and supplements
  • Beauty 360, an extensive collection of beauty and personal care essentials for face and body
  • Makeup Academy, an exclusive beauty collection featuring makeup artist must-haves in fashion forward colors, luxurious textures and pro-performance designs
  • Skin+Pharmacy, an innovative line of dermatologist-tested skincare products clinically proven to treat specific skin concerns
  • Essence of Beauty, expertly crafted, fragranced bath and body care that brings a touch of indulgence to your everyday routine
  • Gold Emblem™, a line of great tasting snacks, beverages and groceries
  • Gold Emblem Abound™, wholesome snacks and grocery essentials that are free from artificial preservatives and flavors with 0 grams trans fats
  • Total Home, a wide selection of household products that work hard and save you money

CVS Pharmacy stands behind the quality of all our store brand and exclusive line products, offering a 100 percent money-back guarantee to ensure customer satisfaction. To ensure the best quality, all CVS Pharmacy store brand products are held to the same strict testing guidelines and FDA regulations as competing brands, and are developed with the same high-quality ingredients.